➤ If nothing else, Hyundai Motor’s top model Jieen Si fastest G90 should return to the Chinese market in 2020. This Korean cars, of course, is to enhance the brand of another war, in spite of our domestic consumers do not buy this car has been.
did not talk for a long time the topic of automotive design, this time on the recent changes in modern car design language to talk about design facelift Jieen Si borrowed by the G90. As the Korean cars top model, the new Jieen Si G90 must be the first choice for the South Korean presidential limousine. With this special relationship, the car’s styling will affect the topic of some of the little serious.
If the design concept from the point of view of mainstream luxury vehicles, Hyundai this time facelift Jieen Si G90, nature is too traditional, so many people saw the outside world after he said it could not accept.
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▲ Jieen Si G90 shape, really created quite a controversy
Coincidentally, facelift Jieen Si G70 also launched some time ago a change is not a big facelift, because to confront the BBA, it still caused a lot of topics discuss. We put these two cars together on the chat.
In fact, this argument for now seems Jieen Si and less accurate. Although not enter into the Chinese market, but it already has a relatively official Chinese name “Jienisaisi” – in 2018, Hyundai Motor in Shanghai set up a “Jienisaisi car sales (Shanghai) Co., Ltd.”
have been reported before in accordance with the Hyundai Group plans Jienisaisi brand will be in 2020Years or sometime in 2021 formally entered the Chinese market (now appears high probability will be in 2020). However, due to some slightly hard to pronounce this name, so in the next text, Jun rut or use “Jieen Si” We have called this habit of name to represent.
▲ Jieen Si after the first model for the brand independent Jieen Si G90
at the end of 2015, Hyundai officially “Genesis” upgrade to a modern brand operation independent of the high-end brands. G90 is the first model Jieen Si as Equus successor into the high-end market. After officially released Jieen Si G90, Jieen Si and have released Jieen Si G80, G70 Jieen Si two models on the market, to achieve the initial establishment of brand architecture.
“Genesis” the name for the Chinese consumer market is no stranger to the early years, served as a stand-alone model with lovns Chinese name on the market, G80 is now under Jieen Si brand architecture.
Subsequently, the modern “Genesis” the Chinese name changed Jieen Si, while just feet put into a new generation of modern cool under Jieen Si series architecture and sales of imported cars in the modern network. But then the story we all know, as a high-end “modern”, imported modern sales network in the Jieen Si series and Equus, has not been recognized by the Chinese market, not too long disappeared in the market.
Jie after ▲ 2015 independence Burns brand to Korea and the North American market-oriented
perhaps by the year unsuccessful stimulus, after the 2015 independence Jieen Si brand did not choose the first time to enter China domestic, but in South Korea and the North American market-oriented. As a high-end brand Korean cars, Jieen Si in the past four years in sales in its native South Korea is also good, but also to hand over a few million in sales in the North American market, Jieen Si brand sales are stable in about three million.
After four years of development, with the facelift Jieen Si G90 release, Jieen Si brand of family-oriented language considered fundamental cure. When rutting monarch wrote this article, Jieen Si has just released a preview of its first SUV Jieen Si GV80 is, from the point of view preview, the new Jieen Si GV80 also continued with the same G90 facelift modeling language.
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FIG preview GV80 ▲ Jieen Si
because it is small change models, so this time Jieen Si released G90 also continued consistent with the debut of four years ago Jieen Si G90 on the vehicle body. Compared to older models, the new car has redefined the front and the rear styling language, changed the old models to identify too low short board.
For example, it is (lower panel) old Jieen Si G90:
this is a (lower) facelift Jieen Si G90:
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As a comparison, changes in the shape between the two at a glance. As for the controversial styling of the new model points, lies precisely in this place.
From the appearance point of view, the most facelift Jieen Si G90 breakthrough design, lies in the use of inverted pentagonal features constitute the inlet mouth of formula grill image.
From the ratio of minutiae layout view, wherein the front face G90 facelift Jieen Si is more like the alpha middot; Romeo family based on the design, by stretching Unlimited a similar visual alpha middot lateral width of the front face, is formed; Romeo clover modeling language.
For example, Alfa middot; Romeo is (below):
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After the facelift G90 is Jieen Si (below):
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mouth grille features an inverted pentagon with a D grade in this car, the biggest problem is that the “cusp” will appear below the front of the front of the car showing a very a visual perception of instability. And changes with the headlight grille is defined as a split structure – a chrome light bar broke down layout headlights group, but also due to the cancellation of the lens, but also greatly weakens the headlamps “pupil” effect, the technology being refined out.
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after the facelift ▲ G90 clearly more elegant Jieen Si
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in the side of the body and a tail, facelift Jieen Si G90 large enough to change the use of multi wherein the hub spokes and the emergence of the through taillights, elegant side supporting the vehicle out. But before facelift, Jieen Si G90 and elegant image apparently not much of a relationship something to do.
so simple from this point of view, although there will be a lot of people do not recognize Jieen Si G90’s design, but I do not deny that this is a successful change. Not to mention for the D-class sedan at the reception as the primary administrative purposes, the slightly exaggerated some of the appearance are often able to attract each other’s attention, which is very good enough for this type of vehicle concerned, whetherThen they will not have cars longer appear.
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▲ debut of the new 2019 models Jieen Si G70 and G90 did not use family-oriented design of [ 123]
for such a modeling language facelift Jieen Si G90, in fact, more concerned with rutting monarch once applied to the Jieen Si’s other models, what will produce unexpected results.
However, the debut of the new 2019 models Jieen Si G70 did not adopt this design, but the continuation of the agreement with the older models.
In the longitudinally mounted engine rear-wheel drive platform architecture, the section 2019 is molded Jieen Si G70 is not much of a problem, in fact, the vertical position of the platform made out flooding the compact car would not look good.
and older models like grille features also let down the collapsed section 2019 of the front face Jieen Si G70 is not so stretched, it is difficult to imagine, once Jieen Si after the G70 apply the pentagon family design, will be what kind of situation one kind.
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Although difficult to break the ice in the Chinese market, but as a new high-end brand, Jieen Si in Korea as well as the overall development of the North American market are pretty good.
However, this is at the same time we should also see Jieen Si brand positioning in the North American market is currently still taking the path of Korean cars high price ratio.
cite a simple example:
Jieen Si G90 in the North American market price is about $ 720 million, compared with similar to the positioning of the Audi A8, BMW 7 Series and Mercedes-Benz S-class is priced between $ 9-10 million.
It is clear that, between competing products and there is a huge difference between the price break.
At the same time, Jieen Si brand after four years of development, it still did not create a brand essence, that it is difficult for outsiders to go with the image of its brand.
only to define a high-end brands through cost-effective, which is clearly inconsistent with the logic of the market.
and so on, if Jieen Si brand came to the domestic market, then in accordance with the current brand inertia, it is possible to find market segments, it will only be between a popular brand and between luxury brand position. In other words, it is still difficult to shake off the shackles of high-end modern perception of life is not good too.
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▲ from the sales point of view, the success of the brand is Jieen Si 
almost at the same time Jieen Si formal independence for the Hyundai brand of high-end brands, local brands we have begunA round of high-end brands posted boom. But after a lapse of a few years, domestic brands of high-end line and showing how much died down a bit mean (fortunately be cropped collar grams and WEY the two brands, but whether WEY collar grams and with foreign luxury brands or there is a clear gap). This time look Jieen Si brand recent years of development, but in fact quite meaningful reference, at least, it has been unchanging high-end positioning in the North American and Korean markets.
In fact, the key support Jieen Si based high-end brand lies in differentiation.
can be seen, both Jieen Si Jieen Si G90 or G70, Jieen Si’s three cars are used longitudinal engine rear-wheel drive platform, by virtue of after longitudinally mounted drive platform layout, Jieen Si brand also quickly opened the differentiation and modern brand. And our local brand of high-end brands, the biggest problem is not in the performance of the parent brand pull differences. From this point of view, Jieen Si brands starting point will be much higher.
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▲ Next, should be concerned about is the evolution of the brand Jieen Si modeling language [123 ]
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