Ssangyong recently announced its own 2019 sales, 2019 sales of 135,235 units Ssangyong Motor fell by 5.6 percentage.
in which the South Korean domestic market sales decline is not very clear, only 1.2 percentage. But overseas markets is very serious decline, down 19.7 percentage year on year. Therefore exacerbate the phenomenon of income.
Ssangyong profitability is poor. Last year, an operating loss of 28.19 billion won net loss of 3,414 billion won deficit increased by 339.3 percent and 452.0 percent. In particular, the operating loss was the biggest since records began in 2009, reaching 295 billion won, which is the biggest loss over the past 10 years.
Ssangyong explains that new car sales in the doldrums, but also due to increased competition, leading to increased operating expenses.
However, Ssangyong said it had four consecutive annual sales reached more than 100,000, to complete the sales target.
while Ssangyong Motor Pyeongtaek plant shutdowns this month announced seven days, from the 4th to the 12th of this month. The reason is influenced by China’s new crown pneumonia, resulting in China’s production of spare parts due to lack of supply.
now no longer the year of Ssangyong Motor, Ssangyong Motor is a professional production of SUV manufacturers. Its history can be traced back fortune Korean War. At that time the US military used a lot Willis off-road vehicles on the battlefield, that is Jeep’s predecessor. Later, after the war left on the battlefield to Ssangyong car modeled the development of off-road vehicles. Since then Ssangyong SUV in the development of the road out of control. Today’s models are also selling SUV.
moment Ssangyong Motor highest light Ssangyong Chairman of the 1990s developed, it was the most luxurious Korea class D car, once occupied Korea D-class more than 70 percentage CityMarket share, Hyundai-Kia is unable to compete. Ssangyong Chairman is carried out on the Mercedes-Benz W124 chassis development, and Mercedes-Benz 7AT gearbox, which was then in addition to Mercedes-Benz, the only allows the use of vendor 7AT, so that Ssangyong Chairman too good, outshining Mercedes-Benz, so Mercedes-Benz signed an agreement with Ssangyong, limiting its outflow technology. Later, because there is no strength Ssangyong Motor, the Chairman of the follow-up research and development for follow-up, this renowned model, will come to an end.
Today’s Ssangyong was acquired by India’s Mahindra, part of India, but its also only 5 models, respectively Korando is more Diwei La, G4 Lester, Lester pickup. But with shrinking sales of the Korean market, overseas sales is not satisfactory. Coupled with its native South Korea has Hyundai, Kia these two giants. Ssangyong Motor in order to reshape the glory is unlikely.