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Lincoln adventurer: Adventure between price and configuration

After

➤ again into China for six years, Lincoln achieved domestically.

The first China-made models, long Anlin Ken chose the Corsair this compact-class SUV, giving it “adventurers” name.

Recently, the domestic adventurer Lincoln officially listed, priced at 24.68-34.58 yuan.

at the same level in quite a low starting price it seems to show a lot of value for money, but people feel vaguely, adventurers of this pricing or some “adventure.”

Yan value to keep up with the trend of the time

has just returned to China in 2014, Lincoln’s design is actually quite personality.

▲ old Lincoln MKZ

face before flying wing design is very distinctive, the taillights is used throughout style design, quite recognizable high, and even led the trend of the wave through the taillights.

but in 2016, the listing of the new MKZ, Lincoln’s family to lead the design entered a new era.

The main change is that the front face, replaced by a rectangular mesh grille design rectangular headlights + from the flying wing, although personalized weakened, but it presents more of a sense of solemnity, and this It was Lincoln’s early models presented temperament.

At the same time, the value of Yen Lincoln gradually return to the mainstream.

▲ cash Lincoln MKZ

At present, the whole system will replace imports of Lincoln the latest family design, adventurer is no exception.

It should be noted that, although the design of the family have switched, but daytime running lights located below the headlights split design appear only on the Lincoln Navigator, Aviator and Navigator and other high-end models, Also in the design of application adventurer Lincoln, Lincoln seems to imply a certain extent you want overstating this model.

In addition, Lincoln adventurer in size also brings no small surprise, as MKC replacement model, the adventurer had no small size upgrade, already reached the mid-sized SUV approximate waterquasi.

Further adventurer overall profile, especially the design of the tail, and more biased in favor of higher-end Lin Kenfei expert, size, and color values ​​are significantly “in line up.”

At the same time, the adventurer “inner beauty” also presents a qualitative improvement.

Now comes the “inner beauty” into China again after Lincoln also be roughly divided into two stages.

originally embedded in the control bit simple screen design, although the material is more than Ford under this same group, but the lack of a sense of interior design also led to a lot of “Deluxe Edition Ford” rating , there are still a lot of imported cars in Lincoln using such interior design.

▲ cash Lincoln MKC interior

From the beginning the replacement pilot, Lincoln’s family began to have a sense of design interiors.

While floating in the control panel in the present situation has not uncommon, but by planning with the overall design and color, showing a pilot design sense far better than the old models, it can be said within to some extent, enhance the beauty of the ornaments is also a pilot in 2019, an increase of 32.1 percent contributed.

adventurers is following the pilot and aviator, third paragraph using the family car interior design, full-length Anlin Ken will also screen in the control system upgrade 12.8-inch version, even beyond the dimensions pilot.

Although some people feel too much central control screen undermine the overall beauty of the interior, but for the wider public, increase the screen size control is undoubtedly worth applauded.

After the exterior and interior have become mainstream, as the adventurer Lincoln’s first domestic models, seems to have shouldered the burden on the amount of walking.

Therefore, in Lincoln adventurers who see long Anlin Ken quite cautious.

was actually priced luxury brand “minimum”?

Since the color value of “internal and external” to enhance power naturally have to keep up with the times.

Thus we see that, adventurer whole system comes standard 2.0T engine maximum power of 180kW, and upgraded 8AT.

Although not the parameters and the cash MKC 2.0T + 6AT models high engine power, which maximum power of 186kW, not to mention the power assembly is mounted from the sale MKC price already came to 346,800 yuan, higher than the adventurer a full 10 million.

but is reflected in the hundred mph, power is not dominant, and the size of the larger domestic adventurer was able to nearly 0.8s faster than 2.0T MKC high power, can come about 7.1s.

such a point of view, just like the adventurer is highly cost-effective image, compared to imports of MKC “also increase the amount of sale”, while the starting price of 246,800 yuan, is in addition to DS7, compact-class luxury brand the lowest starting price of the SUV.

An Linken longer seems to want the “low-cost market,” so adventurers with cost advantage and gradually broaden the market.

However, while the lowest starting price, but not the same level of adventurer cheapest ……

terminal price in excess of BBA, adventurer with a configuration to Minato?

2019, the discount rate luxury brand compact SUV increased a lot.

to the present situation, the BMW X1 and Audi Q3 nude car starting price is already down to around 22 million, Cadillac XT4 succeed in 20 million, three-cylinder versions of the Volvo XC40 even below 200,000 yuan.

As a comparison, just listed without preferential adventurer Lincoln actually become the most expensive one.

And but for the adventurer Lincoln, although its imports compared MKC has been a substantial upgrade, but the product strength point of view, belong to the US Department of adventurers and luxury Cadillac XT4 closest.

▲ Cadillac XT4

After all, both of which are standard 2.0T, parameters and dimensions are about the same, for a 20 million succeed, monthly sales can only be stabilized at around 4000.

This seems to imply that, in the future, or will occur adventurer left 40,000 yuanRight concessions, and the XT4 stand on the same level?

Not necessarily, comparison of the two lowest allocation models, adventurers can find the “small mind.”

In contrast, the two adventurers drive statue Wyatt version than the XT4 two more out of the technology-driven knee airbags, reversing camera, automatic parking, electric trunk, remote start, 6.5-inch LCD instrumentation, electrically adjustable passenger seat, leather seats, heated front seats, the second row seat adjustment, sensing wipers and other configurations, only the corresponding less panoramic sunroof.

See, adventurer with minimum configuration is not already low, probably with XT4 the two leading type drive level, both of the terminal price has substantially points to the same level.

For the BMW X1, Audi Q3 and other models, in order to achieve similar power level and configuration level, basically have to 260,000 yuan or more a.

So the whole, the adventurer Lincoln as if between price and configuration of the “adventure.”

After all, not many similar models priced below 25 million, if underpricing adventurer, is bound to lose the premium capabilities, and gradually reduced to a “pseudo-luxury car.”

However, if low with the configuration settings too low, based on the starting price of terminal itself has been more expensive, the cost advantage will be almost entirely lost, if just listed soon on a substantial discount on brand damage also really small.

Therefore, this Lincoln chose to 246,800 yuan starting price is not very high, and put in the same level with the configuration given the low with adventurers, seem misplaced sense of competition.

In this case, even without concessions, adventurer naturally occupy a certain price advantage, at least giving the impression that there is no more expensive than second-tier luxury brand at the same level.

but taking into account adventurer Lincoln’s first domestic models, this wave operation also does some “adventure.”

written in the last

inside and outside Yen value increased dramatically, powertrain overhaul, but also by adjusting the price and allocation strategy guarantees a certain price, it all feels, Changan Lincoln seemsIt is with great sincerity from.

but it did not get rid of it in had also been mentioned, is the “Deluxe Edition Ford” hat.

by the end of 2019, Ford Edge occasion of the market, the entire department 2.0T + 8AT, standard four-wheel drive system, 189,800 yuan from the sale.

Although the two seem unrelated, but in fact sharp interpersonal and adventurer from the same platform, equipped with the same powertrain models, size and power are almost exactly the same data. The

the price of the sky, adventurer expensive than the sharp occasion of nearly 6 million, in addition to enhancing the value of the Yen, the price difference in texture can show how much improvement, for it seems to be an adventurer more “adventure.”

to be epidemic in the past, the king tried to track these two models, might be able to give a more comprehensive answer.

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