China, Shanghai, October 2020 – the world’s leading automotive brand LLumar films recently upgraded a number of new long film elite shops, car film industry to create specialized stores. This is the LLumar insight into the predicament channels and stores under the age of epidemic, an important attempt multidimensional energized.
With the upgrade shop elite, played LLumar brand spillover effects, once again to further promote the two-film-in-one strategy, professional training products, construction, sales and management through the channel and stores it in the product consumer category and achieve closure on the store experience, to build a regional competition moat.
double membrane-one new strategy, and tap the potential market demand
for the quality of the Chinese automotive film market, the facilitation new consumer trends, LLumar again innovative products and services, automotive window film made and paint protection film “double membrane-one” marketing strategies to meet the diverse needs of consumers as much as possible, to help customers store to store to achieve closure.
film-one strategy to achieve the dual meet consumer demand for single or simultaneous multi-window film mount and paint protection film, expanding the target audience can significantly improve the efficiency and volume acquisition (CPA) stores. To store operating only window film, for example, not to mention not want to mount paint retained consumer protection film, window film and if at the same time need to paint protection film, consumers will be more inclined to be completed in same-store . In addition, the popularity and market awareness paint protection film is slightly inferior to the window film, there are many consumers need to protect the original finish, but needs further excavation. After the implementation of the two-film-in-one stores will help these potential needs of some consumers into actual demand, thereby enhancing paint protection film market demand.
more than 60 years LLumar film history, to win huge attention and influence in the Chinese market, leaving the customer with reliable quality and Cognition. In blessing the LLumar brand strength, stores and channels will no doubt enhance the credibility and persuasiveness in the minds of consumers, to brand in time to seize the unity of the two-film market, accounting for regional sales advantage.
a full range of professional training, to enhance the comprehensive competitiveness of stores
even if there is no contact before the window film or paint store protectionFilm, need not worry about barriers to entry. LLumar already based on different levels of stores tailored products, construction, sales and management of a full range of professional training, enabling the full range of channels. This is enough to get a glimpse at the recent debut of the new elite stores in Xiamen Dragon film.
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after remodeling stores to Xiamen elite professional qualities and sense of science and technology strength of the circle. Harsh construction environment clean and modern minimalist decor, even line consumers are relying on scientific path set. The store also has a “no-contrast film”, “film comparison of competing products”, “reflective insulation” and other diversified technology experience zone, so that every consumer to shop more intuitive feel of high-quality film LLumar Arts, with strength to win the trust. In addition to optimizing the image of the store, ask the sales, construction and management of stores LLumar escalating, and to the integration of sixty years of industry experience in the full range of professional training, training a group of excellent technicians and management personnel for the sales of stores, integrated enhance the core competitiveness of stores.
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the construction as an important part of the decision LLumar product experience and the ultimate effect of the introduction of the industry’s cutting-edge technology and knowledge base, professional custom tailored differentiated for different levels of film technicians course, students need before they finally get the appropriate technician certification exam through the theory plus practical operation of the assessment to ensure quality construction effect. To ensure that technicians can stably play professional standards, tools and processes LLumar also highly standardized, not only to each technician with a professional construction tools, more stringent requirements technicians follow the “six arts film Dragon” standard construction process. Currently, Eastman has built nine training centers in the world, including high-performance film in the Asia-Pacific training center in Shanghai and certification training base in Guangzhou, Chengdu and other places. A global specialty materials company SuezMan LLumar brand of excellence, developed a fully automated computer cutting system, not only reduces the loss of paint protection film, also relying on a huge database of global models to achieve the car paint protection film and a seamless fit, and no need to take risks in the finish of the second knife.
LLumar is continuing to provide product knowledge and sales training to help distributors and stores understand the difference between features and product information and different product lines, improve the ability to buy guidance to help customers make decisions driven by preconceived way affect the customer’s choice. To “double membrane one” elite dealers and shop LLumar meeting in September this year to carry out, for example, from product knowledge to channel management experience, and from regional sales skills to vibrato account operators, LLumar deep channels and store operations aspects.
official platform exposure diversion, under the joint online and offline
automotive after-market penetration in the electricity business this year to achieve a fast increase. Earlier, LLumar has been staged in Lynx and Jingdong launched “LLumar LLumar flagship store” and “Dragon film Jingdong flagship store” two official online platform, connecting online and offline purchase construction two consumption scenarios. After the completion of online consumer purchase, need to choose the nearest store construction mounting automotive film, is in line with current consumer trends online access to information and online payments, and also allows offline stores can be profitable through online, reducing acquisition (CPA) cost.
powerful force enabling products channel, fortified competition cornerstone
The best way to energize the terminal channels that lasting and outstanding LLumar product strength, while consumer awareness with the “quality”, “reliable” and other words closely linked, and in the automotive film product strength is undoubtedly powerful and extraordinary.
in the Chinese automobile market has gradually grown to the size of one trillion today, LLumar hope to work with more ingenuity, excellent channel and like-minded partners to build strong terminal and in-depth cooperation, mutual [123 ]