2019 last night, the major TV New Year’s Eve “melee”, after Carnival, B stand station success “overhead stream” position! Prior to this, no one thought possible, for the first time to launch New Year’s Eve, beep beep Mile Mile (B station) actually turns out to sail in competition in the Red Sea.
B station dedication of the “most beautiful night of 2019,” comments Jun said: “In the B station, this New Year’s New Year party is” dedicated young man, “even though 90 after you have unwittingly entered the thirties, I could not resist the passage of time, but everyone felt the years of aging. ” Compared to other New Year’s Eve TV, rarely as clear as the B station audience, performance programs from World of Warcraft to League of Legends, hundreds of people from the orchestra ensemble fairy Hogwarts theme song to Fang Jin Long, ZHU Guang right from the host to the B station and other major domestic and foreign up the main elements of life associated with young people, so that you do not want to move is immune.
Admittedly, now, young people hold the right to speak in the field of popular culture society. Who can get young heart, who are more likely to be a winner. 2019 car circles, “South” word power, but also have “different Departed” contrarian flying, overall sales at a rate higher than the market’s solid growth in the market, it is the Guangzhou Automobile Acura. Similarly with the B station, this new luxury brand is also to unlock the “rejuvenation” of the new posture ran “super speed” in 2019, in the past year, Guangzhou Automobile Acura blessing through technology, brand-driven, marketing-enabled such as multiple means to carry out landing rejuvenation strategy, in order to achieve a personal breakthrough in the Chinese market.
to break the routine
The new product matrix to play turn quot; younger quot;
a “World of Warcraft” the opening dance show, so fans of Warcraft game up with the main they are familiar with and moved. This evening, B stop young people shared memories and love as a starting point to create a “big IP and antiquity flying, popular feelings were the same color” and “clean” party.
In contrast Guangzhou Automobile Acura lineup in the Chinese market, is also a luxury market in a clear stream. Acura in North America for 33 years contains powerful luxury sports gene, since into China, Guangzhou Automobile Acura launched CDX, CDX SPORT HYBRID, RDX and other star models in China, these models superior technology, enabling more sporty feel and experience, redefining a new era of luxury new doctrine.
as a luxury brand in the “technical control”, Guangzhou Automobile Acura has multiple “black technology”, and generous to these leading technologies are applied to the subsidiary model, it is worth mentioning that the Guangzhou Automobile Acura launched models in the design, powertrain, interiors and even the circuit design are truly synchronized with the world, there is no “geographical differences.” For example, forward-looking Acura original scientific and technological achievements – the fourth-generation SH-AWD system (Super-wheel drive free control system), PAWS (four precise steering system), i-MMD hybrid system. These cutting-edge technology to do “subtraction” for the traditional driving, is in line with young people’s “taste.”
In addition, the world’s leading engine technology, for example, RDX whole system comes standard VTEC 2.0L direct-injection turbocharged engine, the same level with the only 10AT gearbox, this supercharged combination of platinum, so that the same level opponents difficult to follow, as well as adaptive suspension systems, auxiliary security configuration Acura Watch, Acura / ELS Chanticleer 3D surround sound system, etc., are the new luxury-quality “plus item”.
is more cutting-edge, CDX MATTE GRAY launched a special edition in 2018, 2019 has also introduced a concept version of RDX A-Spec and CDX A-Spec concept Version. This year, these two models is expected to launch production model for Guangzhou Auto Acura product matrix inject more fresh, more athletic and more full of personality elements.
brand warming
“exclusive Departed” a new era of elite circles powder
This does not depend on New Year’s Eve top stars back to let flow B station become a real “top flow “, also successfully grab the limelight in 2020 first. Netizens shouted: That is what we want to see! Small broken station really understand us. Recently, B station New Year’s Eve party general director Gong Peng said in an interview, “empathic resonance, is the key to breaking the dimensional wall.”
In fact, whether it is the Internet industry or the automotive industry, understand the consumer, and the consumer “empathy sympathy” to let go more long-term future of the road. In the current luxury car market, the restructuring and upgrading of consumer demand, intensity of competition also rose to a new level. Some brands in order to seize the market, the price of hard fight, reduce, “figure”, but the effect is often not ideal. Unusually, in this market environment, the Guangzhou Automobile Acura does not follow blindly, do not follow suit, but to come up with more on the pursuit of self-growth, starting from a new angle value, precise positioning of the unique lifestyle of the young elite, with the new high-value products, brand positioning, depth of services and new elite “empathic resonance”, which, at the annual sales and brand temperature to achieve a comprehensive leap, has thus become the luxury car market in the real “foreign Departed” .
In order to better communicate with young people present, Guangzhou Automobile Acura asked “I’m Different different Departed,” a brand new view of the world, while Guangzhou Automobile Acura calls “different Departed” is always firmly believed that self-belief, dare discover new values, firmly in the direction of temper who identified themselves before the line. Future, Guangzhou Automobile Acura will continue to deepen the road “exclusive line” of the brand concept enjoys popular support, so that more consumers feel the Guangzhou Automobile Acura is a temperature, there is attitude, insisted that the pursuit of the brand.
marketing enabling
interpretation of the intentions of the new luxury, new experience
years to upgrade Daguai, B station is not deliberately seeking speed, high recognition as a young man online community, is unique in that it focused and deep plowing, and digging has been committed to meet the user’s content preferences, the B station users to maintain high levels of growth and high viscosity.
Yes, you want to keep living with young people “high viscosity”, first “play” together with young people. 2019, in marketing, Guangzhou Automobile Acura using a lot of “new attempt”, such as joint vibrato, KOL, a short video more grounded gas transmission, interact with fans online, comprehensive display of product strength, depth build products fans circle Floor.
In order to be able to let the young eliteDepth of experience to the new doctrine luxury products, in 2019, Guangzhou Automobile Acura uses in a whole new way of marketing, the first weekend put crazy # # RDX 72 Xiaoshi test drive, in 56 cities across the country invested 200 test drive, set off a new experience type boom, and RDX hard core scientific and technological strength and superior reputation and realize the depth of laps powder.
However, let the fans hooked to the number of “# # crazy weekend put hundreds of people across the relay in China” campaign, the event, 108 consumers driving RDX, which lasted 30 days, 8 vertical and horizontal country provincial-level administrative regions, the whole way, through the participation of consumers need Sonneratia Tian Ling, Yunshan fog crossing, topography and other roads of Shu natural barrier, a variety of road conditions difficult challenges, but fortunately RDX extraordinary strength, able to calm ago OK, let those young people who walk in the office every day and offices to play a more “stimulation”.
In addition, the Guangzhou Automobile Acura with the younger consumer groups to the depth of interaction, settled know almost platform, hand in hand know almost has organized a “adhere to self” Subject viewing will be “super brain hole challenge “and other fun and interesting line up / down interactive activities, so that more Z generations feel the new ideas under the new luxury doctrine.
ghost brother’s notes: in 2019, “I was hard,” suddenly became red-verse network, but behind these words, but the big test of the new era. Standing on the 1920s this particular time node, only the faith and strength, to distraction this common hard-core era.
2020, China’s automobile market is still confusing, surging market segments, the luxury brand in the road rise of China’s automobile market is also by no means easy. But Guangzhou Auto Acura still adhere to the beginning of the heart, along with the continuously push forward the Guangzhou Automobile Acura domestic process, continued to improve further enrich the product matrix, continue to force brand marketing channels and after-sales service, find the acceleration “connected” user ties for the brand, in the right direction has taken a solid step, it will become the “new luxury camp different Departed.”