2020 original, a sudden, a lot of things happened.
such as the Australian fires, Wuhan epidemic, as well as the recent US stocks fuse ……
Similarly, the automobile sector has also emerged in a number of unexpected events, Mercedes-Benz E-class and the new BMW i4 concept car on the mid-term facelift example, some time ago published its unimaginable design also let those fans Mercedes-Benz, BMW fans have been caught unprepared.
Does that mean that the luxury brand’s design should start to decline?
First, after Bangor no BMW, Mercedes-Benz Wagner still no?
It has been said before, no after Bangor BMW, Mercedes-free after Wagner.
The first phrase is to some extent already happened, after all, BMW had left Bangor, then the last part seems to be everyone’s prediction, after all, Wagner is still Benz office.
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cash-Benz S class
even Wagner is still just, who has led Mercedes-Benz to enter the “design dividend age” of talented designers through the tenth generation, code-named W222 S-class, Mercedes-Benz is gradually seems to have changed the taste.
at the end of 2017, Mercedes-Benz has released the third-generation CLS-Class, has been recognized as the most beautiful Mercedes CLS-Class in time to show the latest generation of the family design language seems to be a good idea.
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Benz CLS stage
but the result is that Mercedes-Benz has not been looking forward to full screen acclaim, “triangular eye” + inverted trapezoidal grille design of the new family, although more radical than the old one, but it seems inherited the elegant lines of the CLS-Class Chronicles some do not ride, which also makes the CLS-class on the color value to some extent, PK lost earlier generation of the Audi A7.
Mercedes-Benz may feel after consumers gradually adapt gradually recognized this family design ideas, after all, had Bangor on BMW models early in the design innovations also highly controversial .
So we see more and more new models of Mercedes-Benz CLS and spend a similar design, from Class A to the GLC L, then GLE and GLS level level, although still not feel very pretty, but the sense of violation and it seems a lot less. After
but E-Class facelift of them also spend a similar design, they already make a lot of people find it difficult to accept.
In fact, trace the origin of this family design, the basic can probably come up with.
After all, Mercedes-Benz CLS-Class is not the pioneer of this new family of design, it in fact it inherited the previous AMG GT concept car “mantle.”
In fact, this family is not unsightly design application performance on this car, more aggressive style even more stimulating hormone driver, and even SUV a grade on this younger entry-level cars can also be accepted.
but the E-Class, but with different, after all, times Benz flagship sedan in the sequence of the E-Class regarded throughout history E-Class are to a large extent inherited the elegant design of the S-Class on, but the performance of the car on a focus on elegant design of medium and large cars, naturally people feel more awkward, in particular, reflect the obvious is canceled after rumors or stand-standard version of the E-class.
this generation Mercedes-Benz E is indeed more radical, but seems to have lost its original flavor.
Similarly, and mid-term facelift Mercedes-Benz E released almost simultaneously BMW i4 also led to a lot of people Tucao, focusing on its growing “nose” .
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BMW i4 concept car
in fact, after the departure of Bangor BMW, BMW’s design seems difficult to have a breakthrough to the 7 Series, 5 Series, 3 Series is designed to represent this generation is basically just a micro look at the whole basis of the Bangor period, such as ” open open his eyes, “slightly enlarged click the” nose. ”
Indeed, this whole micro-generation BMW does make it more beautiful, but also did not bring much controversy.
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cash BMW 5
but the next generation of design to how to do it? Now that his eyes have been opened, and seems to only allow “nose” become bigger ……
Therefore, from the mid-term facelift BMW 7 Series and X7 start, it seems It has been designed for the next generation of BMW burying the seeds, while four lines and i4 concept car concept car announced, the family will be designed developed to the extent of “peak” – after all huge “nose” has been extended to next location lip, and then increase almost the entire front face.
and this increase in size of the “nose”, has gradually created quite a controversy.
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BMW 4 system concept
[123 ] In fact, this point angle from mathematicsDegree can analyze a little, after all the previous BMW “nostrils” Although increasing, but it is also so that the entire layout of the front face of constantly close to the golden ratio 0.618, naturally give people more beautiful feeling.
But when the “nose” in size beyond the golden ratio, there will inevitably be some people not suited.
See, regardless of the Mercedes-Benz or BMW, on the next-generation, family-owned design seems to “wrestle.”
Although Audi better, but Q8 goes “Carp face” not all the same acceptable, but relatively less controversial. After
entered 2020 as a mainstream brand of BBA, the design seems to have encountered a bottleneck ……
Second, the Chinese brand design breakthrough, a premium to face value?
Interestingly, also in 2020, but many Chinese brand in the design of a lot of praise on the car.
The earliest should be released early red flag H9, quite a bit Rolls-Royce look for the feeling it brings a lot of face value premium, at the same time, H9 also into the red Libiao, palace-type taillights and other classic elements.
In 2020, the red flag set a sales target of 200,000.
and H9 premium designs presented, in 2020, initially seems to be a red flag for the brush out of a lot sense of presence, just to see “cheers” can translate into future to “draw a large audience sound” button.
After the red flag H9, at a premium on the design of the car is lucky ICON.
A lot of people did not think would actually Geely 2017 a concept car almost unchanged out of production, and in the ICON body, we have been able to smell the faint breath of the year similar to Land Rover Aurora, presents even more sci-fi elements.
So we see that the size of the PRO smaller than Bo, but the price is “up to” 132,020 yuan in 2020 limited edition Galaxy ICON ie buying in 15 minutes an empty, lucky color value of the premium already apparent.
Similarly, Chang also recently introduced a rather futuristic UNI-T , which uses a “borderless” height enclosed by a grille design elements that make up the diamond 150, “V” shaped spoiler and the vehicle body height close to the golden ratio design to a large extent to break the inherent ideas own brand .
see, UNI-T is also trying to break up the Changan models.
In the case of some of the “Big Three” and a premium brand always behind joint-venture brands, Chinese brands seem to seek new premium capacity in the design.
car poly Summary
[123 ] from luxury brands to Chinese brands, and even between the two separated by a joint venture brand.
but the design point of view, seems to be the luxury brand in reverse, basically stagnant joint venture brands, Chinese brands continue to break the trend.
In fact, this from a historical perspective also seems to understand, after all, for luxury brands and joint venture brands, most of them have formed a considerable heritage significance of classic design, toOn the basis of inheriting the tradition of innovation, there are more natural scruples, of course, Mercedes-Benz seems to be an exception.
The Chinese brand is different, most of which are family-owned design in recent years before the formation, change or re-establish a new series are likely to be accepted, Therefore, the design seems to have a higher degree of freedom, but it is far, Chinese brand of these design innovations are at least a lot of people applauded.
as to whether the latter, may wish to look at the sales end of the year and other red flag H9, Geely and Changan UNI-T ICON bar.