Acura brand may be a lot of people are not familiar with, I remember the first time I saw this small series of brand or ten years ago on a billboard on the street, Andy a deep look standing in front of the car, the brand was felt very forced grid. Later, he entered the automobile industry, to know that it is Honda’s high-end sub-brand, and Lexus, Infiniti par.
Acura models is probably best known for TLX, CDX, RDX, and of course that sets almost 3 million sports car NSX, but would like to share today is a Taichung large SUV – MDX, for the simple reason that the big man coming generation.
acclimatized, the two differ greatly
MDX luxury has always been low-key presence in the US market, it is one of the best-selling luxury SUV 7 blocks. The first MDX was born in 2000 in North America, that vast and sports look, refined luxurious interior, seven of lavish space and strong power performance, both by the Americans like it, quickly swept the North American market sit tight in the sales champion, became the so-called “street car.”
In 2007, after entering the Chinese market, its sales have been tepid even be used to describe the bleak, in fact, this is not MDX bicycle, but Acura the brand issue. Compared to the control of goods Lexus, Cadillac sport, Volvo’s safety, the Acura body, it seems difficult to see anything clearly labeled and highlights, not to impress consumers.
Even the emphasis on luxury, it is more like vaunted luxury, let alone than with a BBA, even with the Infiniti, Lincoln luxury cars such as three-wire ratio, it may not than the too. And Acura was kind enough domestic brands Changan “hit the mark”, virtually Dan also pulled down his image. The price advantage is also not at the same level, it is not surprising encounter difficulties.
new generation, The ability to reverse the situation
cash MDX is the third generation of products, available in early 2017, already at the end of product life, a new generation that is currently the fourth-generation MDX prototype car has been unveiled, released from picture point of view, the appearance changes are not large, family or Acura classic front styling, just to make some adjustments within a limited range. Diamond iconic Acura example pentagonal grate, size becomes larger, the gas field is also stronger, more prominent positioning Ultimate SUV; matrix LED headlights on both sides are more narrow than the current group, it seems more aggressive, embedded back hook daytime running lights are also very young and dynamic.
Inside, the area control knob, push-button shift, etc. are used in the design of the Acura among the most mainstream style, there is a similar shift lever means, but this is actually a handrail, in front of which there is a touch region, the control panel can be operated, which is designed with a number of models like BBA.
no longer use cash dashboard mechanical instruments, put full 12.3-inch LCD digital instrument, the UI interface delicate texture, a strong sense of the times and Technology . Further Acura MDX generation will provide 27-color LED lamp atmosphere, has a romantic atmosphere in dark scenes.
power, reportedly will provide a new generation of MDX 3.5L V6 and two 3.0T V6 engine. Basic models are equipped with self-priming 3.5L V6 engine, gearbox matching 10AT; performance version Type S mounted 3.0T V6 turbocharged engine equipped with the fourth generation of SH-AWD four-wheel drive system.
although not necessarily new generation will be able to reverse the situation, but it is better than constant change strong, consumers or grass is always greener, of course, but also more focused on the Acura brand strength and positioning Some, prices should be more sincere, even if BBA also catch up, we must first Infiniti, Cadillac’s first get rid of these second-tier players.
certainly not as good as BBA?
The guidance Acura MDX cash 69.8-84.8 million and in this price range, there is the Mercedes-Benz GLE, BMW X5 and Audi Q7, if you have the money, who would you choose? The answer is self-evident it! First, from the brand strength is, BBA for Acura has the advantage of rolling resistance, so if Acura does not show greater sincerity from the price, but said their products how strong force, would be caught in the embarrassment of telling their own stories, too consumers will not buy it.
say to product strength, Acura has always stressed the movement of genes on this large SUV MDX has also been well represented. Generally the SUV and sporty handling are not very good, especially for large SUV is especially true, but after personally test drive the MDX, may your perception will be changed.
equipped with this MDX 3.0L V6 of the engine self-priming, matching 7-speed double clutch gearbox, there are three motor blessing, satisfactory acceleration feeling, one hundred mph time of around 7 seconds 5, is very good for such a big man. Meanwhile, in terms of steering feel, it does not generally bulky SUV and fuzzy feeling, point very clear and precise, almost no empty spaces, a lot of fun to drive.
In cornering, Honda Gong essence SH-AWD four-wheel drive system with the aid of the motor, the outer rear wheel torque can be increased, thereby producing a secondary cornering of torque, making the vehicle has a stronger performance curve. Speak truth, these experiences you may not be able to get on the BBA.
summary
Acura MDX product strength is not really weak sales performance in the United States is also very good. But in the Chinese market, luxury Acura brand positioning is not fully recognized, compared to competing products such as BBA models disadvantage.
a new generation of Acura MDX will be launched next year, in all aspects of the change are still very sincere, if they can make concessions on price to make more efforts in marketing, might be able to seize part of luxury large SUV market.