Although the influence of the epidemic, Aston Martin only sold 4,150 new cars in 2020, which was reduced by 32% from 2019 (5,862), but in the fourth quarter of the fourth quarter, the sales of the fourth quarter (1,171 vehicles) Tobias Moers, Execution, Dadon Martin, not only published this brand plan named “Project Horizon”, but also revealed that 10 new models carrying Mercedes-Benz technology from 2023!
Content encompasses brand communication, investment strategy combination “Project Horizon” brand plan for marketing layout, product planning, product development and production efficiency and other projects, is the development strategy that Aston Martin has started after the end of the epidemic, except for the year of 2021, Limited Edition Super Sports: Valkyrie, launched the first DBX-derived model in the third quarter, and it is expected that since 2023, up to 10 new models that use Mercedes-Benz oil and electricity or pure electric technology (expected to be introduced in 2024). domestic).
Therefore, although Tobias Moers did not announce more details about these 10 new cars, However, from the announcement information released by the original factory, the Vantage, DB11 and DBS belonging to the front engine series, should be replaced with “EQ Power” plug-in from MERCEDES-AMG in the next few years. Oil electric power and launch limited models.
The main force of the SUV camp: DBX car system, will usher in the first paragraph in the third quarter of 2021 may be the long-axis 7-person version orThe derivative model of the COUPE sports car version, and the original factory will continue to develop more deposits.
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In addition, Aston Martin also said in the briefing that they will not only produce Valkyrie in 2021, but also launched Valhalla, which is the same as the limited amount of super-run settings, will also start in Valhalla in the second half of 2023. After production, the non-limited middle transmission super run VANQUISH.
It is worth mentioning that in order to correspond to the entire European and British market for internal combustion engine models Restrictions, Aston Martin is expected to begin in 2024, and all new cars will have models with pure electric or oil power systems, and in 2030, there are 90% of new cars will be oil and electricity or pure tram type, and in 2023. ~ 2024, replace the new car audio and video entertainment system, strengthen branding power.
