It is understood that Colombian soldiers, Mazda’s flagship SUV CX-8 will be discontinued, the car is officially listed at the end of 2018, in 2019 full-year sales, monthly sales average of less than 200, such sales performance sufficient to show Mazda CX- 8 defeat in the domestic market, the end of the car will be a wise move.
Another recent news that the Mazda brand will “retreat” for two years, no longer launch a new car or an iterative model, which already bad for sales Mazda is undoubtedly worse, coupled with the 2020 car market uncertainty, Mazda manufacturers and distributors are in a passive state, limping. It is understood that frequently broke the recent Mazda dealer network back to the news, including FAW Mazda and Changan Mazda.
as a Japanese brand, Mazda performance even in the Japanese joint venture brands are considered relatively poor, has always been the market size is not large. Today, the automobile market in the winter, the Mazda brand is a sharp decline in two years, tens of which 2018 cumulative sales in China to 272,300, down 12 percentage; 2019 cumulative sales in China was 227,700, down year on year It reached 16.37 percentage. Changan respectively from the year sales decline of 16.5 percent to 136,000; FAW Mazda annual total sales fell 16.1 percent to 91,000. Such a decline, and winter automobile market intensified in 2020, coupled with the brand announced the “retreat” for two years no news of new cars, a direct blow to the confidence of dealers. If a large area of the dealer network back situation appears, Mazda is more difficult in the country.
In fact, Mazda strength is not bad, even in the country has accumulated a number of high degree of loyalty of fans. But it has been respected “value marketing” Mazda automobile market under the winter, revealing the shortcomings of marketing strategy. Mazda factory has always insisted not require dealers to cut prices or less price strategy, really get a good response in the case of market growth in previous years, but now even brands such as Nissan, Toyota, Honda, Volkswagen began slashing prices, to make a larger profit sharing,The Mazda as a second-tier brand in this regard does not seem targeted promotion policy. This is Mazda models has been applauded most fundamental reason not draw a large audience.
At the same time, new listings Angkesaila and no introduction of new compression ignition engine technology abroad, the only show of highlights directly was sealed, and then on the hatchback model is not made in China, it will undoubtedly hurt the hearts of a number of Chibidaigou fans. Unfavorable news, it seems to make the Mazda brand no retreat back into the situation.
Now, in the industry to accelerate the decline of the environment, many brands quickly made a positive adjustment. Including incentives, marketing practices, resources and other channels, it seems the other hand, Mazda has not announced any corresponding measures, the opposite has announced a “retreat” for two years and discontinued flagship model of the message, this is not a consumer as well as for dealers positive message. Moreover, the current dealer inventory pressure is very large, if the epidemic eased slightly, to enter the automotive industry retaliatory consumption stage, there will be a significant increase in sales in a short time, we believe that Mazda dealers clear inventory will accelerate the speed, and inventory after the completion of clean-up car, may appear obvious disconnection situation!