In recent years, Cyber’s word is increasing, a large extent because of “Poland Stupid” “Cyberpunk2077” “. Since the 1980s, the sci-fi literature revolution has laid the Saibu-style style.
It can be said to Success Bohike, it seems that everyone can talk about one sentence, everyone is also understanding. Is a sense of technology in the future, is an evolutionary experience of artificial intelligence or a neon colorful picture? It can be confirmed that this word “cyber” in English is a global integration under the control of the information network, and people’s thoughts have changed. In the name of Munue, the term “cyber” is given new meaning.
“Cyberpunk2077” publicity poster
March 31, March 1 officially announced the introduction of new product line – mg cyber, while landing the world’s first user Create platform Mg Cyber Cube, the first mass production SUV will meet with the public in the fourth quarter of 2021. 
At the same time, based on the Mg Cyber Cube platform, Mg CyBerster pure electric sports car will also open “critical plan” on April 19. The user submits “Dream Jin” to participate in crowdfunding, and after the overall bundry reaches 50 million yuan, it will start the model production, and the users who submit “Dream Gold” also have the opportunity to participate in the product decisions of Mg CyBerster.
MG MG, how to “young spokesperson”
After the May last May, the Mission is how to give yourself “100-year-old”. According to the information published by Mission, the first target of the “Mission 100” brand strategy is within the 100th year of the 2023 brand, and when the name of the Master’s brand will realize the world’s 100 regions, reaching the global annual sales of 1 million. Strive to achieve 100 percentages of users.
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In the automotive field, “100 years” and “young” are not the word. “Young spokesperson” has always been the most pursuit of the Mark brand. But young is not “singing RAP playing basketball” so simple, there is a lot of brands of “young” banner, like “cyberpunk”, and young is a abstract proposition. I want to walk in the forefront of the young, and the March needs more in-depth connotation and philosophy, and the value of the young people is connected, and there is a real landing. In 2021, MG will continue to force around the “four main lines”, “personal motion modification”, “fashion trend”, “智 活 科技” and “E-sports game”, express young Development, highlight the “young spokesperson” brand attitude. Specifically, Mr. will continue to strengthen mechanical physiological characteristics, deepen the performance of track, and launch modified brand brands. In the name of Munue, personality movement is the heart of young blood forever, and it is also the best way to attract young consumer groups. The determination represented behind this brand attitude will become a new engine for the transformation and upgrading of the brand new era.
“Cyber”, subverting the traditional “closed door”
In the product level, the young new demand is tightly, the Mg Cyber product line is born. This new product line has higher-end positioning, more trend of performance, more intelligent technology, and more personal. At the same time, Zhang Liang, deputy general manager (CDO) and marketing executive director of the Department of Data Business, SAIC, said: “I have said four aspects when I interpret the young endorsement, I have not told young people’s endorsement. It is electricization. I don’t think that electricization is to distinguish between young people and non-young people, or any pointing standards of young spokespersons. Trend, intelligence, personality, sports, modification, and young spokesperson, this is the core item of Cyber. ” 
About “Cyber”, Mr. split it into the trend to the up-geneation, intelligent activation – Evolution, Sharp Lead – BEYOND, Young spokesperson -Young, create Spirit – Co-Creating has a total of five words representing the core and core value of the Mark brand. Carrier that deepened as a virtue brand, Cyber product lineUndertake the young version of the heritage of the past few hundred years from the past few hundred years, it interprets the external trend of the brand in the new era, inner technology, and the future.
When Yu Jingmin, deputy general manager of Shangqi Biji Co., Ltd. said: “We will definitely form a new sub-brand line of Cyber, and is under the MG whole system. Previous MG has formed a wisdom tide, leading It is a product line, plus the Cyber product line, product category is constantly rich, perfect. For us, it is necessary to go to the user, understand the profound building relationship between young people and MG, so we must not only have High performance, there must be a collar gene, a Times gene. “
At the same time, MG will build the first Cyber Cube to create a platform, which is divided into crowdfunding. Both the two major sectors, “do you quantize your decision, how to participate in you”.
“Crossfund” determines whether Mg CyBerster is mass production. Mg CyBerster will open “crowdfunding plan” on April 19. On the mass production of Mg CyBerster, the user is no longer a passive recipient, but participants, decision makers and beneficiaries. The super user representative will share the same decision in the six review links of MG CyBerster’s pre-product concept, internal and external design, product statics.
And “public creation” makes users determine how Mg CyBerster is mass production. On the basis of the concept car, users can participate in the three dimensions of Mg CyBerster, contribute ideas and creativity, including “design together”, intelligent driving, smart cockpit, intelligent, including internal and external, HMI interface style, etc. “Intelligent Science and Technology Creating”, which can be involved in the “Interconnected Ecology” and so on.
Zhang Liang said: “Cyber is called cyber, there is CREATING, Co-Creating, as long as the Cyber is a series of crowds in the concept This is a component of Cyber. But CyBerster This car is five words for Cyber, the most perfect, most extreme interpretation of our brand’s four young buildings, so the other cars create, the elements of crowdfundingIt is not possible to CyBerster. But there must be many elements in it, including intelligent product elements, including subsequent user interactions, partial price definitions, back services, etc. are displayed in a shared platform. On April 19, we released the first to create a model of the platform, and there will be the next one, then one, let the user realize the mass production of the creation model. “
” crowdfunding “and” public creation “two major sectors are the hugs of the MG’s” most no bottom “and” most permissions “, let users really become automotive products.” Dream ” “Practice the imagination of users Tianma, will also become a strong power of the Mark brand.
How to interpret” small and sexy “
[123 ] Based on Mg Cyber Cube Creating Platform, MG Cyberster.mg CyBerster presents four major characteristics of the Cyber product line: High energy romantic design aesthetics Performance, leading tide intelligent technology and super – induced celt charts. 
SAIC, the general designer, design center Global Executive Director Shao Jingfeng believes: “Now All electric vehicles give you a feeling of peace, pure, simple, and cold. Many people often ask you, you are not like electric vehicles, because electric vehicles have already had an equal number in many people. The name of the manuscript is very rebellious in history, and our violent aesthetics is the impact of now a so-called electric car aesthetics. I think this violent aesthetics is because this era window has arrived. It is always necessary to talk about some electric cars’ emotions and romance. Nowadays, electric vehicles on the market are not romantic, very boring, always say peace, faint, fame and fortune, watch poetry And distant. But young consumers need enthusiasm, requires the fireworks of Chai Mi oil salts to accelerate.
Appearance, Mg CyBerster adopts MG brand new design concept “high-energy romantic”, classic European full convertible, solid sports car gesture, “hunter” new Electrical drive sports car front face design, etc. Internally, the Mg CyBerster has a super-runMechanical properties, through the application of no module battery (CTP) technology, achieving 800 kilometers of super long battery, with self-research new 8-story HAIR-PIN card, with over-running stage 3 seconds to break 100 super fast acceleration.
On the other hand, Mg CyBerster is not only equipped with the smart driving technology of L3, but also to create the first super-run electric competitor with the 哩 哩 电, It has an electro-sports photoelectric immersion interior atmosphere, real game interactive system, e-sports game on the vehicle experience, electricity play fucking model, etc.
In 2020, MG MG’s brand has accumulated more than 310,000 years all year round, and the steady is up to 21.3 percentage. As a young, sports brand, such a score is enough. From mglive to run TCR event, then join hands with 哩 电 电, launch Mg Cyber Product Line and Mg Cybercube Creating Platform, MG’s young marketing has never stopped exploration. “Alwaysyoung” has always been the Slogan of the March, just as the officials of the March, everyone who owns the young attitude is the customer.