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Millet makes the car, who will look for someone?

In this week, one of the most concerned events in the whole society, who will explode on March 15th, how many “melons” will be exploded What kind of melon is available. After 3.15, there are always people who are happy every year.

But for the automotive industry, this year’s 3.15 is a bit different. Although at the party on that day, the domestic joint venture car companies were on the list because of the quality problems of the gearbox, but interesting is that the vast majority of friends around me are all about these two news “I can’t help”. Even the desires of discussion are not much, but “Tesla did not appear” became the topic of the most interesting of melon people.

As for the reasons why Tesla did not appear, it can be said that there is no shortage of conspiracy. But in my opinion, the most critical issue is that once the new era of software defined automobiles, whether it is consumer or third-party agency, it is very difficult for the performance of the vehicle system software “defect”.

This is actually not difficult to understand. Just like the computer we use, just like screens, keyboards, hard drives, etc. These hardware, if there is a fault or quality problem, everyone can see it, and don’t even need any professional testing. But if it is a computer operating system, it is still a problem, there is still a problem that it is easy to reproduce, such as sudden restart, crash or system crash, even if you bring your computer to some experts or repair centers to test, you It may not be reproduced again and cannot be repaired.

Is it possible to lose the loss caused by important data? Can you find Microsoft or Apple compensation? Can you compensate, or have anyone to successfully get compensation, I don’t know, but it is not difficult to imagine, this is extremely difficult.

Back to the topic of smart cars, general consumers and even third-party testing institutions, want “hammer” accident or accident due to software Systems of BUG caused, if there is no underlying code or background data, it is almost impossible. This will onlyIn each accident, Tesla will say that the vehicle is not problematic on the background data, but the owner and third parties cannot confirm or argue.

As Microsoft and Apple, never deny that there may be a variety of bugs, then Tesla, and other smart electric vehicle brands, can I guarantee that there is no bug with any bugs? The answer to this question, leave everyone to think.

Of course, on the day of 3.15, grabbed the party’s head and the two of the BMW, which is accelerating electrification and digital transformation. Traditional car group. Choosing 3.15 The post conference may be just a coincidence. After all, this is a global online conference, not only for marketing activities in the Chinese market.

Let’s talk about the public this publication called “Power Day”. Many people compare them with Tesla’s “Battery Day Battery Day”, but in my opinion, the public’s “Power Day” is more like a show of SHOW POWER, because at the press conference, Volkswagen Group and It is not a brief introduction to the battery technology, but in detail, including a package of battery technology, energy use and storage, waste battery recovery, charging network construction, and future model planning goals.

More importantly, these plans have almost all of them, or have specific timetables, not just one PPT of the trafficking futures. When I spent two hours after reading this conference online, I had to lament this “elephant” to the speed of the speed, the power is huge, really can’t be underestimated.

As for the new generation of operating systems issued by BMW on the night of 315 and the iDrive 8.0 system, you can also see the Digital understanding and attention.

After a few days, BMW Group issued a new development plan at the annual financial report, and BMW will be in 2023. About 90%At least one pure electric vehicle model is provided for each product line in the segment. In 2025, the annual sales of pure electric vehicles will be more than 10 times in 2020. Also, MINI brand will not launch any new fuel truck after 2025.

At the same time, the new pure electric vehicle in advance, I4 was equipped with the fifth-generation BMW Edrive power driver technology, and the endurance mileage under WLTP conditions reached 590km, and the plan will be listed within 2021. From the technical indicators, this pure electric vehicle has not been behind any opponents in performance.

After the rise of China’s brand, these old powers from Europe have accelerated electricity and digital transformation again. plan of. Although they are not early, but objectively speaking, their planning is more systematic, closer to play a large battle, rather than the rose star.

Everyone thinks that these traditional cars can do “afterwards first”? Still worth looking forward to.

Foreign giants are too busy, and the new forces in China are of course not idle.

The first day of 3.15, Hengda Auto issued an announcement, saying that it will jointly establish a joint venture company to jointly develop the car intelligent operating system with independent intellectual property rights, and build the world’s leading smart car ecosystem. It is worth noting that Hengda Auto holds 60% of the joint venture company.

A lot of electric vehicle companies, there are some cooperation with Tencent in terms of smart car system, even like Geely Such a deep strategic cooperation with Tencent, but it is a joint venture company and holding it like Evergrande and Tencent, and the impression is still the first.

And I really have to admire the capital operation ability of the boss, the stock price of Evergrande has risen more than a dozen points in the next two days, and the market value does not know how many billions have been added. Continuously sign a new project, the stock price is constantly rising. But what about the car? Let’s wait. There is also millet. I still have a half-faced face, saying that the car plan is not yetProject, but recently passed the news. The brand positioning of the current initial discussion is similar to Xiaopeng Motor, the main market of the main technology attribute.

Currently, I haven’t seen any clarification of Xiaomi Group, but I don’t have to hide it again. Now Everyone is most concerned about how Xiaomi will make a car? What can be affirmed, it is certain that the current millet does not have the production qualification of the car, and the cooperation of other enterprises may be the easiest and straightforward practice. Looking for Geely and Foxcona seems unlikely, that Is the old friend Xiaopeng car with qualification and production base? I think this is quite reliable. What do you think?

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