In 2013, Golf 7 got the car of the year; and the French compared with Germany, I just launched a new replacement second-generation Peugeot 308 in that year (Project T91) ).
It is undeniable that the old opponents of golf and 308 have been “love to kill” in the European old continent for decades, and the two cars have not only promoted each other. Development, get rid of Renault Megane, and also the share of the other party.
However, for Saos, they still have their own persistence, especially for the evolution of shape design, always hope that every generation model has their own characteristics and themes. And lead the entire industry.
Peugeot CEO Anbabato in captive Alpha MIDDOT; Romeo has previously said that the scheme of chasing high-end markets will change through a new image, and on the other hand is To design this card, this has won market trust.
Obviously, after replacing the new logo and VI identification system, and launching a new LOGO’s first new car 308, the Peugeot is moving toward the high-end market.
Based on the design, perceived quality, and electrification attention, in the last decade, Peugeot seems to have become the “Changsheng General” of the European Year Car Award.
2013 is 308: Sports C Duanxing; 2017 is 3008: Comprehensive and fun SUV; 2020 is 208: Fuel has a pure electric B-stage small car. 
Now, if the Peugeot will lead to the European annual car selection in 2022, it will be the best in the high-end market.Opportunity.
In the past eight years, the second generation 308 has achieved a good market performance, but it is not only the leading model of the French market C, which is in the European market. Also closely follow the golf – So Xiao and the silent smoke in Wolfsburg.
If the previous generation 308 is still committed to the consumer market and golf, Fox, Megane’s stream, then this generation has just unveiled the new 308 has stronger Strengthen the “traditional” bondage, and have strength and Mercedes-Class, BMW 1 Series also has Audi A3 to compete.
So, let us curious about what efforts have So Xiao do?
Brand positioning is upgraded
Let’s start from the model iteration from the model and the internal coordination of the Stellantis Group. 
After the ProjectT91 development code used by the previous generation 308, the improved EMP2 V3 platform that is constructed is currently updating the development code of its new product. Therefore, the third generation 308 uses the code of Project P51, from T to P, which not only means the engineering innovation, the total layout of the Layout is also fully updated in terms of Styling design style.
From another perspective, like Golf is the same as a basic model for the public, its change will result in changes in other products based on platforms. . The same is true of the changes in 308, and there will be a chain reaction.
The third generation of the hatchback back version of the third generation 308 is P51, until June 2021, the Peugeot will also release the SW travel version, and the code is P52. It is expected that a cross-border car will also be released at the end of 2021: Project P54. The subsequent replacement 3008 code is P64, while 5008 is P74.
In fact, for Chinese consumers, what is the new 308 most curious problem is that this car will import the Chinese market? At least for the mid-term plan of Shenlong Auto, the answer is certain: no!
But another hope is the localized development of the p54 cross-boundary version, so the Chinese market is P54C, not the P51 we see.
When standing at the Stellantis Group, there is a higher-end model above the Peugeot 308, that is, the second-generation DS 4 just released before. No matter how luxurious, the materials are all over 308, so it is self-evident on positioning problems.
After all, in the newly established Stellantis, the defined industry of Peugeot and DS has been formed – Peugeot is a high-end mainstream brand, and DS is a luxury brand. Just in the Peugeot transition period is to abandon back to the US market in the short term, because of Stellanti, how to make the existing American brand to sit still more meaningful.
Higher static perceived mass
After the positioning of the products and the brand, we should focus on the new 308. . For this new product, the Peugeot design department is mainly settled around the redifice and the proportion of styles.
The three generations 308 contrast, the picture is from Boson
Although the side of the P51 is still residual, there is still a shadow of T91, especially Window frame pattern. But as long as the two cars are compared, it will find that the difference is very large.
The new 308 is almost new elements from the head to the tail. There is a large-sized non-bounded tank mask, the middle is a new planar car logo, which hides with millimeter wave radar; the luminaire size on both sides of the front is smaller, the Dentity DRL daytime running lights also appear on 308, and the bionic is These years of Peugeot theme. 
Thanks to the new technologies of the LED, the new 308 headlights are not only matrix lighting, but also LED projection technology. It is only subject to price factors, and the C-class cars will not use the laser headlights with more technological fields.
The tail section is still still the LED taillight, the slope of the slope seems to be more vivid; but the treatment of the bottom of the bumper seems to be a failure, especially on the left and right sides. The reversing lights and reflectors are very awkward with high-bright paint decorative plates.
In fact, from the side to see the new 308, it can see the progress of this generation and self-reflection in the design ratio, the French media even ridiculed, “giving the German cars.” .
Because it is still in the spy photos, everyone evaluates the new 308 side and the BMW 1 is similar, especially the length of the head cabin is long. The height of the cover is reduced, and it seems to have the trend of the front of the Fr preamplis.
In fact, for a good-looking body ratio, the new 308 front windshield has retired 10cm, hood The front also adds an additional 9cm width to place the 308 model name. The front suspension, the post-housing, creating a very dynamic posture, and the wheelbase is extended to 2675mm, and the side of the new 308 is more stretched.
In the case of the vehicle size, the new 308 has no large change, the height is reduced by 20mm, the final long-range high size is fixed at 4367/1859 / 1441mm on. On the beauty of the body, it is already above the golf 8, closer to Mercedes-Benz A-Class and BMW 1.
The new appearance looks like a zederance version of 208, but the new 308 undoubtedly carry out a lot of innovation, including the front and rear wing boards, the waistline shape, There is also a concave crease at the bottom of the door. Entire sideThe face is very line-like, which is the history of the 30X car system, a rare excellent work, is also the confidence of supodizing the premium.
There is more technically technically I-Cockpit cockpit 
, like a full update of the body, the new 308 car is also Decide. In fact, this so-called redesign is reflected in the novel design elements, because in the total arrangement of Layout, it still has a 508 engineering shadow. 
The updated I-COCKPIT digitized cockpit is still consisting of three important elements: a small size steering wheel, a piece from 208, 2008 Naked Eye 3D LCD dashboard, and 10 inch central control touch screen. But in fact, there is a touch screen under the 10-inch central control touch screen to control the various functions of the interactive system.
The quality sensation of the entire cockpit is improved by material, and the color matching is improved, and more and more interactive screens have also improved internal technology.
Small size steering wheel variation is not large, but the button is re-adjusted
Naked eye 3D liquid crystal instrument panel 
The Smart Touchiris system appearing on the new DS 4 is a new vehicle system deployed on the EMP2 V3 platform. Smart Touch refers to the multi-function touch screen. IRIS is a newly developed voice system. This shows that the new 308 has at least two interactions.
The first is speech control, including the radio, air conditioning, and navigation can be controlled by voice command; the second is a touch interaction small screen – 10 inches in the central control screen That, its function is the same as the induction buttons on both sides of the RCC / NAC screen, and the difference is now using the capacitive screen solution to avoid the problem, and seeGet up higher.
10 inch medium control touch screen
, before the 3008/4008/5008, the piano button on the 3008/4008/5008 is previously degraded in the new 308, and most of them are a row of small and low-key buttons, most of them control the buttons of air conditioners, but there are also vehicle settings. And double flash button. 
In summary, the current central gate function hierarchy is clearer, and the demo video is displayed, and its car system is smooth, and the function and function is more free.
What is more optimistic is that after the entire instrument station is redesigned, the layout of the central control is adjusted, and more storage space is made compared to the previous generation 308. . For example, there is a “half-layer” high mobile phone wireless charging board under the screen; the TOE control area uses E-Toggle electronic dial, and the space of the cup holder is also saved.
In summary, consistence has been deeply modified in design and practicality, with sufficient storage space, and the charging interface is also rich, and it should be able to improve the complaints before use.
Mobile phone remote control vehicle
is only an internal space portion, a rear seat Performance is still less ideally, and the standard volume of the baggage compartment is only 412 liters. If the PHEV version is left, there is only 361 liters, and the excess space is taken away by the battery.
1.6T engine fixes PHev 
If the shape is designed, the digitized cockpit can also bring us freshness, then when talking about the new 308 engine, maybe there is a little boring.
In the case of comprehensive electrification transformation in Europe, the engine selects a single (not rich enough) is not a problem, and every family is currently the case. For example, the Volkswagen, in the next few years, the engine scale will be streamlined, and finally the EA211 three-cylinder 1.0T, four cylinders 1.5T and EA888 four-cylinder 2.0T are left, and the Peugeot is similar.
We only found three engines on the new 308 configuration list, two of which were 1.2T 110 horsepower and 130 horsepower, and the 1.6T PHEV puller engine, including 180 horsepower and 225 horsepower. Diesel engine is currently: 1.5T, 130 horsepower.
1.6T only PHEV version, no pure fuel version
1.2T gasoline and 1.5T diesel can choose 6-speed manual And 8-speed automatic gearbox, 1.6tphev only 8-speed automatic gearbox for selection. However, the advantage of the PHEV insertion is obvious.
First, the new 308 PHEV is FF pre-drive mode, and the quality of the whole vehicle is lighter than the four-drive version; secondly, the 180 horsepower version of the pure battery is 60km, and 225 horsepower version is 59km, which can further save gasoline spending; the last is ultra-low emissions of carbon dioxide, 180 is 25g / km, 225 is 26g / km, and it is more convenient to make ecological fines.
E-Toggle Dial Shift
As far as is currently, the EMP2 V3 platform does not support the pure electric architecture, and Peugeot the next C-section pure tram type or the third generation 3008, this new car will use the EVMP new platform, which belongs to the BEV compatible IceArchitecture, so on, the new 308 shorter pure electric battery life may be the biggest shortage or regret. 
Of course, there is another doubt that there is no new 308 short term, there is no news at least in the short term, at least there is no news, and 508 PSE has already made It is the ability to successfully challenge BMW and have led this to the ability of brand premium.
EMP2V3 insertion platform
So in a better S-section market, if only a normal version is sold The model is clearly unable to further enhance the brand image. At least for the high-end market, with the help of high performance sports cars, it will seem to be insufficient, lack of appeal.
As for Project P54 in the Chinese market, we should be able to buy in 2022 … [Writing | Essi Dimu] 
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