In recent years, the word “light luxury” has been extremely popular. For light luxury, the most familiar is the 80, 90, 90s that have high pursuit of fashion, art, and life. Consumers. The impact of the aesthetic concept and consumption environment, they are biased towards the pursuit of individual, high-quality life, and they can’t enter their eyes for those things that are simple. However, the impact of consumption, the price is too expensive to be surrendered, so “light luxury” is just satisfying the needs of young consumers.
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The idea of such a light luxury spread in the car circle. With the further exploration of luxury brand entry-level models, these luxury brand genes are more personalized, design more personalized, fashionable, and prices are unwage to young groups. Goodwill.
here, Audi A3 is definitely young consumer light A representative model of luxury. Compared with Audi A4, A6 makes young consumers, A3 looks a lot of people. The new Audi A3 officially listed on January 23, the market guidance price range is 20.31-2497 million yuan, only 200,000 yuan start prices are close to the distance from young consumers.
Of course, only the advantage of the price wants to make younger Consumer payment? Obviously it is impossible, for “picky” young consumers, personalized design, high quality texture, high configuration, and good motivation is indispensable. Is the new Audi A3 met their higher demand?
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The designs of the heart is fashionable. After adopting a new design language, the new Audi A3 is more charm, adding new temperament: more sports, it is more elegant …
The new Audi A3 inherits the classic design element of Audi Sport Quattro, the appearance is more angularly distinct, and the pretreatment is the most dynamic Audi model outside the R8. The new Audi A3 launched the “EA / Sports” double appearance design, using the Audi family classic integrated intake grill and RS style honeycomb design, divided into new Audi A3L Limousine (sedan version) and new Audi A3 Sportback (Cars), two models in appearance are just satisfied with the needs of young consumers for personalized appearance. At the same time, compared to the previous generation model, the new Audi A3’s grid position is lower, so that the front face is tilted, the front face has become more dynamic.
The new Audi A3 provides a matrix LED headlight, Control anti-glare high beam and dynamic steering signals, more providing dynamic lighting effects. In addition, there is a pixel matrix in the daytime driving light, composed of LED lighting point in 3×5, creating exclusive lighting logo, so that the new A3 is under “elevating” and “sports” different appearance kits, owns A more distinct high recognition.
The body is integrated with linear and folding lines, sharp distinctive Shoulder from the front light extendingGo to the taillight, and integrate with the trunk ridge line, let the side of the body more tension. At the same time, the “concave” design of the side of the body forms a large area of light and shadow, and the three-dimensional sense is more prominent.
The tail is also one of the most obvious differences in the two models. . The new Audi A3L Limousine is a sedan version of the model, the tail is naturally longer, and the design of the small duck tail is used. As for the fumaine tail light, after the post surrounding, the exhaust pipe and other design is basically consistent.
[123 ] High-end sports texture
Elegant dynamic new Audi A3 not only has a beautiful feeling, The high-end luxury presentation is also reflected in the design of the interior. The new Audi A3 has added more new elements, pay more attention to the design of product details, and maximizes texture and personality.
New Audi A3 adopts a headrest integrated sports seat Having good side support and ride comfort, exercise texture is full. The newly designed shift lever, super luxury performance car with air-conditioned air-conditioned, aluminum embedded, eye-catching handle, etc., bringing a luxurious atmosphere of the level. In terms of technology in technology, the new Audi A3 is equipped with a black panel dashboard with a 10.1-inch touch screen, and is designed with ultra-thin frame. Match Audi’s latest MMI system, support natural voice control, personalized configuration memory, 3D navigation, natural voice interaction, etc., can provide a convenient car application experience such as smartphone. At the same time, the luxury type is standardized with a 30-color interior, and the contour lamp and the surface light can be colored, respectively, and complement with the interior model. [123
color High value
Speaking of the practicality of the car, the space is where consumers consider the most, so they have become trends. However, there are many consumers, and everyone’s needs are different, and some people think that the extension model is more difficult to daily operation, but it is not practical, so there is also a controversy about the choice of hatchback and sedan, but in fact, this difference is better than someone like KFC. The fries, and some people love McDonald’s burger. Different styles have the same practical definition.
This new Audi A3 brings a hatchback version And sedan version of the model. For those who pursue the pure driving of the car, and prefer small cars, naturally choose a hatchback model. The hatchback model is more flexible in a narrow road or a congestion road, and the reversing is more relaxed. However, even if the hatchback model, the new Audi A3 SportBack body width increased by 30 mm compared to the previous generation, the axial distance is 2630 mm, which makes the internal space performance are excellent. The rear seat supports 40:20:40, and when the ultra-long item is loaded in the trunk, the backrest of the middle armrest, the trunk storage space is enlarged to the rear seat space, the members of the left and right sides are completely Impact, still have good ride comfort and larger leg space. Relatively speaking, today, today, I have arrived at home, let alone most 80s are three, even four homes. At this time, it is naturally a sedan version to be more spacious.
, driving, winning level
It is exciting more than dynamic appearance and luxurious interior design, as well as strong power and comprehensive, relying on Spectrum driving assistance system. The new Audi A3 is equipped with a 1.4 TFSI four-cylinder engine, the maximum output power is 110 kW, the peak torque is 250 nmiddot; M. With a 7-speed S tronic dual clutch gearbox, the new Audi A3 integrated fuel consumption is as low as 100 km 5.8 L. Such power is extremely advantageous in the same level.
In addition, the new Audi A3 allocated Audi security Early warning system (front version), anti-collision assistance system and lane deviations from early warning system, if the driver is not reacted, the system will apply emergency brakes to effectively avoid collision with other models, thereby safeguard driving safety. Optional change lanes and lane deviation warning systems and lateral to warning systems and parking assist systems have effectively improved the safety of vehicles. Main models standard ACC adaptive cruise function: Optional 0 ~ 200km / full speed domain adaptive cruise auxiliary system + lane maintenance, reduce driver fatigue, enhance comfort. At the same time, the new Audi A3 provides automatic parking assistance systems, full-color lifting display function, 360DEG; security and convenience configuration such as imaging system.
哆 哩 君:
As the first brand in which A3 opens the door-level luxury sedan, it is supreme Audi to the leading market leadership and control of consumer demand. Once the needs of young consumer group needsChange, this time, it has brought the same class’ s only dual-car domestic product portfolio. Whether it is a more dynamic German small steel gun, new Audi A3 Sportback, or a new Audi A3L Limousine with a larger space, all of which provide more powerful choices for young consumers. From the product power, whether it is the appearance, interior design, scientific configuration or a self-esteem, the new Audi A3 is amazing on the basis of the previous generation. It is nature for young consumers. s Choice.