The annual 3Middot; 15 “International Consumer Rights Day” has come, Ford Automobile, Infiniti Automotive is exposed due to problems such as gearbox rust and gearbox failure. However, the problem of being exposed, the influence range is small, like Ford Wings, Fox has been discontinued, and the Infiniti QX60 is also a relatively small import model.
Recall cause: Communication module software problem
According to official notice, this implementation The reason for the recall is that there is a problem with the communication module software of Mercedes-Benz. Many models are equipped with a car rescue system. When the vehicle collides, the system will automatically trigger the emergency call function to obtain car rescue services in the first time. However, the emergency call system equipped with Mercedes-Benz has hidden dangers, and the voltage of the communication module power supply after the vehicle collision may have a temporary decline, and the vehicle location information that can occur automatically can cause a deviation, resulting in rescue delays.
This type of failure may not be large, but involve accident rescue issues, who is willing to gamble? Mercedes-Benz as a domestic first-line luxury brand, the model has got a lot of fans with the superior value, luxury texture and branded radius, of which the Mercedes-Benz S-Class, E-class and other models are often the evergreen trees in the luxury car market.
New Mercedes-Benz S-Class 
Medium-reducing E-class
Recall mode: Remote OTA upgrade is main
Although the number of vehicles involved is very large, most The model can be upgraded with the remote OTA without the need to upgrade the communication module software, saving the time and energy of the owner. There is also a small number of receipt of the owner of OTA upgrades, requiring an upgrade to the Authorized Service Center.
So, from the current situation, the recall of Mercedes-Benz is huge, but the solution is simpler, and there is no direct threat to driving safety. It is already unfortunate. Fortunately.
It is worth mentioning that in many consumers’ impression, as long as there is “recall”, it must be a problem with the quality of the car, which further means that this car company has a problem. Therefore, some catering offices “secretly fight patch” with the name of OTA upgrades, which makes up the system vulnerability and maintains brand image. However, at the end of last year, the state released relevant notices, and it is required to have an OTA upgrade. Therefore, the recall of Mercedes-Benz is just a tight of the OTA upgrade technology recall supervision. 
Comment: Is it responsible for active, or is it unreliable?
For Mercedes-Benz this recall, netizens are also hot discussion. Many consumers have expressed concerns about Mercedes-Benz quality, but there are also many consumers who believe that Mercedes-Benz active implementation recalls, actually showing a responsible corporate image.
In fact,In 2020, Mercedes-Benz is called “recall self-cultivation” due to the number of recalls by the accumulated recall; from January to March 2021, in addition to this communication module software design problem, Mercedes-Benz has been loose from the vehicle wheel cover, ESP The system is not adaptive and the starter supply wiring installation problem releases three recall notifications, which will continue the title of the model.
From the conventional experience, consumers are constantly moving for Mercedes-Benz addicted small displacement engines, but there is still a lot of “true fragrance” after the hot discussion. On-site, the decline in the dynamic displacement of the model is not imagined for its sales impact, after all, the user is most important is a luxury experience. However, quality problems are different, “Mercedes” is indeed a hundred years of gold sign, but after the problem is frequent, can consumers pay for the so-called luxury concept? 
Brand word of mouth, market sales influence
Last year, Mercedes recalls reached 18 times, but still 7744 million The annual sales of the unit became a single luxury brand sales champion. But this year, from the market sales in January-Feprodu, the performance of Mercedes-Benz is slightly lower than the two old opponents of Audi and BMW. Among them, Mercedes-Benz E-class sells BMW 5 Series and Audi A6L, C-class sells Audi A4L, GLA tired … This has a strong problem with competitiveness, there is a problem with its own products, I am afraid it is also with brand word of mouth. The problem is not related.
For this large-scale recall, Mercedes-Benz official emphasizes “This is our active recall in the Chinese market”, which is indeed a performance of the subject’s responsibility, but after all Also, the vehicle has caused leakage in the previous design production link. Although domestic consumers seem to have a higher tolerance for the Mercedes-Benz and other lines, the market competition is increasingly fierce, the consumer is rational, and the guys do not think that consumers will be numb, only to pay attention to the “recall”. Corporate control, the brand that is serviced can be long-term.
In summary, a brand of popularity and popularity cannot be completely related to its reliability, durability, but Mercedes-Benz can continue for a hundred years, depending onDare to be responsible rather than evading questions. I hope that the recall will make Mercedes-Benz reflect, strengthen the control, and continue to do the luxury car benchmark in the minds of consumers. 
Of course, the recall is actually a normal thing. In today’s car companies, the cost is pursuing technological innovation, some products are inevitable, and the key is to see the handling attitude and solutions. If you waste it, only the number of recalls will be sentenced to death, then some kind of lucky car enterprise may have problems with problems, isn’t it more terrible? Welcome to “the” vehicle domain “, leave a message below, share your views on Mercedes-Benz mass recall.