Hangouou in the air; Marco Polo plans quot; finally landing, the car chooses Norway to become the first stop of the sea, the new plan released on May 6, A series of focus gradually released. However, in public opinion, capital these two levels, this time the new plan released a feeling quot; this should be such quot;, then, the stock price is normal, the public opinion is everything.
Sustains, there is a rising, and the impression of the car leaves from 2014 quot;? “Toted 2021 quot; I see the play quot ;. Of course, if you seek core reasons, the answer is the ability to meet the car has always been. Considering the performance of new and old users, the battery pack is constantly evolving, and the new cars will land on time, and a series of compliance of the electricity.
Of course, this time all normal Norwegian plans must take a careful study, because it can see it, what do it want to do and how it does.
The first stop Norway, almost will so much
Norway, the first stop of the sea, the first battle. From a series of details from Norwegian plans, we can see a lot of detail traces. 
Time, land, people, this is not a thinking of Chinese culture, it is a global standard. From these three perspectives to split the awareness of Norwegian, it is actually the reason for the loss.
Tian, the world’s acceptance of smart electric vehicles has not used much after Tesla sales / share price, the whole European market, the country is distinguished, and the three countries in Northern Europe are undoubtedly the most active. A series of car companies such as Audi, Volkswagen, Tesla have already smashed a lot of products, maturity, Norway.
The only new energy car single year sales in the world accounted for more than fuel-fuel vehicles, and Norway will ban traditional fuel vehicles in 2025. In 2016, the electric vehicle has exceeded 100,000 units (the total population is about 5.2 million). Add a biasThe knowledge point of the cold door has begun to develop and promote the zero emission strategy of the country in 1990. At the same time, Norway is also one of the richest countries today. In the case of the way, it is necessary to choose Norway as the first stop, directly satisfying the quot; there is a strong demand for electric vehicles, and buying power quot; these two core points.
People and, this is about the strength and thinking of itself.
Direct camp, this is a small highlight of the Norwegian plan. The reason is that it can choose to cooperate with local mature dealers and groups, and the cost will be significantly reduced, and if both parties can cooperate, the quality of service can have certain guarantees. However, Li Bin and Qin Lihong choose a higher cost, more difficult, but long-term and better direct, to let the core DNA (users) of the Akai Automotive do not take any forms in Norway. 
With the direct tuning of the direct camp, there is a planning of long-term development, so there is a quot in an interview; this is A very long-term thing, it may take 5 years, 10 years or even 15 years later. It is aware that it can be seen today in Norway to sell products in Norway. It is definitely not seeing today. It is necessary to take this thing. Today, in this era, there are too many people who are addicted to the short-term, and those who play long lines are getting less and less. From this perspective, it is definitely worthwhile.
Of course, although it is a long-term development plan, it is not dragged in the implementation speed of this time. The time axis written in the Norwegian plan is clear, and it is ready to quickly bring your existing highlights to Norway. In July 202, NiO App’s overseas version landed Norway, in August, Wei came ES8 to complete the road test in Norway, in September, Ji to ES8 delivery, Norway Nio House, and the service center, etc. In 2021, the deployment of 4 second-generation power-saving stations was completed in Norway. In 2022, Wei came to ET7, 16 power-saving stations, after-sales service center covers the Norwegian national, mileage worry-free, mobile service vehicle, home delivery, etc. Traditional project Waiting one by one.
And, at the press conference, we can also find another small bright spot.蔚 来 ES8 will standardize NIO Pilot when launch in Norwegian market, standard 100KWh battery pack, etc.
Everything above is actually enough to drink a pot of similar opponents in the Norwegian auto market, but there are further additions, because Li Bin and Qin Lihong have released a clear number of signals:
1. Overall pricing logic will not be too much Tesla, which is not pursuing earnings, and it is lost in the early days. 2. The Norwegian market does not set a sales target, and the initial loss will be lost. 3. The CEO in Europe will come from the Internet industry and will set up a localized software team in Europe.
Norwegian stabilized, then it was a top question 
Let’s take a look at the current electric vehicle sales in Norwegian market, you can know why there will be a stable station. This predictive conclusion.
In 2020, sales ranked first is Audi E-TRON, the annual sales volume of 9,227, the market share is 6.5%; the second is Tesla Model 3, the annual sales volume of 7770 units, the market share 5.5% The third is the mass ID.3,7754, the market share is 5.5 percent. Carefully study the 2020 Norwegian electric vehicle sales data. You will clearly discover one thing, this list of reference value is not large, and the market structure restructuring variable is large.
Also, Li Bin and Qin Lihong have been prepared for a long time.
Of course, for the flight, Norwegian plans asBridgehead is naturally very important, but the greater test will be followed, and how much is the overseas plan farmers in the car, how fast is the rhythm.
Before the release of Norwegian, Li Bin and Qin Lihong were tested at an interview that: 2022, it is expected to enter 5 European countries, and the long-term sales target for long-term under European markets is 50,000. 100,000 vehicles are relatively healthy scale.
Based on the European market (EU + EFTA + UK total 30 countries) 2020 overall sales foundation plates, 50,000 units / year sales goals are not difficult, 100,000 units The goal is challenging, but the key is that the so-called long-term, which is a long time.
After the Norwegian station, the Nordic Automobile is not a ratio of the European market, which has become a reference significance. Traditional car age, although there are Saoba, Volvo and other companies, but because of the local low temperature, road slip, snow and other scenes, the Nordic Automotive Industry has a certain highlight, but there is no real meaning as the development of the global automobile industry. Come to reveal the role. For example, a rare quirky product that has been randomed in a straight six-cylinder engine appears on Volvo’s model. However, electric vehicles, because of its motor characteristics, no need to encounter traditional problems. At the same time, the climate, temperature, etc. of the Nordic market will be tested for all electric vehicles entering the market. If you can successfully get a big share in that market, you will directly let the European consumers have worked in their hearts. After opening the Norwegian market, it is certain that it is necessary to enter Europe. When you get a new old problem: Different countries, different cultures, different customs, different regulations, it is necessary to overcome one by one to the European market. .
In the end, the test is still the ability to compliance with the car.
Write in the last:
We launched the overseas market, and the person who was later, but we can find its strength in the development of it today. User operation, user service, vehicle life upgrade, smart driving ability upgrade, etc., is the advantage of it in the advantages of European market competitors.
The next two challenges lies in that the model of the model has not yet passed the market test, and what is the final launch time. Also, 蔚 来Can a car face different regulatory standards, cultural / custom / user characteristics, etc. in European countries, and make accurate response. Of course, it also faces the giants that have been in the European market for many years, how to compete, upgrade, etc. 
There is no doubt that this is hard. However, it is a chance. It can stand in the next European country after Norway, it has the initial truth.