Audi Q7, the comfort of a large SUV, can be said to have this luxury SUV brand camp representatives. It will be business, the perfect combination of luxury and movement together, set all kinds of features in one of the Q7 so that it has a wide range of user groups, local tyrants, white collar, business elite and other groups are willing to Q7 as their car, its front years has occupied almost half of the luxury SUV market areas, but Q7 visibility in recent years, especially in the new Q7 visibility even lower than the Rolls-Royce.
and all this, but also from the Q7 replacement to begin with.
Q7 after updating more radical in shape, has now been replaced by steady style sporty, although the overall technology and a little more modern sense of it, but for aesthetic bias doctrine of user groups, a new look and a bit aggressive fashion, and not the old section came calm atmosphere, but gives a feeling of Q5L PLUS. After all, to have sufficient funds at this price or will consider Q7 people, most of them have four or five, and vice versa Q7 young people will not be much interest. You make a man of this age, choose an appearance looks not enough air, enough luxury car interiors, they Xiabu Qu hand.
The new does not look good right? good looking.
but think of all the new good-looking young men, who do not buy this car.
In addition to changes in appearance, Q7 competitors’ sales decline of change is also one of the important reasons. Q7 champion in the era of the luxury brand almost exclusively in the large SUV BMW X5, Audi Q7 and Mercedes-Benz GLE these three, Q7 by virtue of a more robust product strength can easily dominate the market. But now the SUV market can be said to be the most valued of various car prices, as well as the Porsche Cayenne, Lexus GX, Maserati Levante, Land Rover Range Rover, Alfa Romeo Stelvio other models in this price is available now in select, a fierce competition, Q7 the market naturally small.
Besides that, compared to the previous generation, this generation Q7 worth seems to have decreased. Low with2.0T engine models used in the data although performance is also good, but the four-cylinder engine put Q7 identity pull down. Getting down version of the 2.0T model is not only thresholds Q7, it is intended where the Q7 owners face and identity.
Starter Edition Q7 guide price has now dropped to 69.38-96.28 million, and in order to restore the sales terminal there is still none. Although the price is not low now, but it took sixty-seven one hundred thousand to buy a machine equipped with four-cylinder car, it is necessary to add some money … to go next door to buy at the BMW six-cylinder X5 understand?
luxury car has always been the most important market in the major cities, as people’s incomes increase and housing prices are soaring, in a lot of people, like the Q7 this type of luxury cars has become a status symbol from the Shanghai Minhang a den, or Guangzhou Tianhe is a bathroom, digital real estate and currency, as well as various profit sharing and auto finance policy to allow such vehicles fell Q7 despise the rich, ordinary people can not afford the embarrassment.
Second, the family car market is different is that luxury car market in recent years have become more popular in the car. Like the S-Class, 7 Series, Parra Meira and other luxury cars visibility than SUV but with the price of the higher number, seems to be more low-key and private cars more and more affected by the price of consumer preference.
Besides that, the Audi Q7 is a victim of a rich product line, listed Q8 Q7 makes the market living space is further compressed, which makes the Audi Q7 is no longer SUV product line in the most high-end models, in addition to Audi, the major luxury brands in order to further gain market share, have also introduced more high-end models, such as public late last year BMW X7, Mercedes-Benz GLS business for many years and Range Rover. So, Q7 sales decline is not just the consumer has changed, but the market environment is changing yourself and Audi.