Only 34 sets in February? Why did you sell “the king of the trolley”?

Talking about the A0-level trolley, I think most people will think of the public polo, as the first batch of domestically selling, which has won the favor of domestic consumers with individuality, young, and small product characteristics, becoming the ability to become This segment can be in autumn autumn. However, in the last two years, the public polo began a bit of power. The market performance began to decline, and the trend did not slow down, even in February 2021, 34 historical low records were set, even in the Spring Festival holiday. The excuse is moved out, and its persuasion is quite limited.

Throughout the entire sales trend, POLO POLO PLUs in the mid-finals of the 2019 mid-finals of the flourishing point, before this, the public The monthly sales of Polo can be around 10,000. It is the unquestionable benchmark product in the A0-level cars market. After the change, sales continue to fall, and the empty market share is from the same level, in just one year. Many time, the public POLO has become an edge model, and the falling speed is shocked. So how does this trolley push yourself to the cliff?

The pricing default, the public overestimates consumers to POLO’s feelings

Since the turning point appears in the 2019 polo plus, then You may wish to start from this car. It can be seen from the suffix “Plus” that the public wants to create POLOs to higher-end products. The general understanding of the senior is reflected in the long, so Polo Plus is getting a long, the body length is 4053mm, and the wheelbase is also upgraded to 2564mm.

Of course, the Volkswagen has always been a big good person, and the cost will inevitably be shared on the consumer, so the POLO PLUS will be adjusted to 99,900 yuan, compare 77,900 yuan before the change I have a $ 22,000, and the entry version is still a manual gear. I want to buy an automatic block and add 10,000, the price reaches 109,900 yuan. To be honest, even if you don’t understand the candidates, you can’t spend 110,000 to buy an A0-level car. After all, this price can be touched to the entry Carolla, RaylingCompact cars.

In addition, in addition to lengthening the body, POLO PLUS can make the consumer’s perceived upgrade is also quite lacking, and the rear wheel is still drumping. The entry version only has a bump, and there is a lack of automatic parking, electronic handbrake, reversing radar, medium control touch screen, etc., I don’t know where the upgrade point is? Moreover, in the power system, it is still equipped with the old 1.5L naturally aspirated engine, and the horsepower is only 113, and there is no more horsepower, and the technical level of 1.4T turbocharged engine is higher. It is to know that the previous generation POLO has three power assemblies for consumers, covering different power demand groups. Nowadays, I have a knife, leaving only one powerful 1.5L.

The competition in the same level changed, the product is not different, and it is also cheaper

on the other hand, in the public POLO When Plus stagnant or even reversed, the main competitor of its main competitors ushered in a new generation model. Although the new car is listed in the market, although the introduction model is low, the car does not have a speaker, but the price is commercially available is 81,800 yuan, and it is not as confident like Polo Plus.

And, in terms of engine, the first-generation level is also continued, and the 1.5L Earth Dream Engine, the maximum horsepower 131, the peak torque 155 nm, and the parameters are fully rolled by 1.5L engine. For this level of consumers, Honda and the public are almost right in terms of brand appeal, but the flying models are updated, the price is more reasonable, obviously cost-effective, and more worth buying.

Tongmen model extrusion

In addition, the mass has more choices within about 100,000 yuan. For example, small SUV explores, the starting price is almost overlap with Polo Plus, but greater size, SUV identity, and the same young personality look easier to please consumers. Moreover, LaVida and Bora terminus are very considerable, 1.5L entry models are generally 8-9 millionBetween the yuan, if the same price is premised, if it is not particularly persistent to Polo Plus, most consumers will turn down these two compact cars.

Summary

The failure of Polo Plus is completely caused by the mass of the public, which is too high. The brand appeal, thinks that as long as the size is increased, it can harvest more market profits, but the market results let the public have recognized the reality. Nowadays, the same price is not only a flying, but Toyota is trying, and there is also a lot of GAC Honda LIFE. If POLO Plus wants to turn over, then it can only be hosted that the model can have a better product and the price is very sincerity.