After 90, the consumer group became the real situation of the consumption of the automobile market, whether it is a joint venture, a self-owned brand, has accelerated the pace of the new product, move forward towards the height direction, such as Geely, Changan, Dongfeng The old-fashioned domestic brands such as popularity have launched the new models involved in the fierce competitive market. Every product hopes that you can become explosive and get a lot of consumers and achieve extraordinary sales, and the latest in the east-style popularity – T5EVO has reached this dream height.
The card is 100,000-level SUV interval, with 300,000 levels to achieve cross-down pressure
What are the most competitive market segments, compact SUV The market is absolutely famous. Whether it is a joint venture brand CR-V, RAV4 honor, or a self-owned brand Haval H6, Changan CS75Plus, Boss, and Geely Icon, Chang’an Uni-T, who is newly entered last year, each takes out the performance. point. So, if you want to divide a piece of a cup in this “cake”, it is burst, and there is still a small difficulty in the new model of the custom T5EVO.
And the popular T5EVO has made the killer – providing 300,000 levels of value enjoyment, crossing quot; price / price, price ratio quot; with a comprehensive leading product force directly Come to quot; beyond the quot; for the competitive models, the foundation of the explosive model has been laid in a multi-level design.
“Super high value, millions of quality”, capture Z generation young people with lesser strength
Most consumers say that the consumption factors are often designed, space, motivation, safety, quality, etc.Dimensions, and for 100,000-level compact SUVs, generally have a striking potential in three to four items, basically has explosive potential, and popular T5EVO is 100,000-level prices, with charm Light value, magic space, vital driving control, full guard, strength quality five core advantages to achieve full-dimensional transcendence, the basic basis of the hot sale “is clearly available.
In the design, as the first model with a new front and dynamic design language, the wind T5EVO is like a beast that is ready to go, highlighting the sharp line The fashion personality of young people, expresses the infinite vitality outside the wild, quite fit the trend of young people.
In space, the wisdom big space has always been a popular brand gene, and the popular T5EVO is naturally followed, and the axis of 2715mm is the most, for consumption. Created a spacious and comfortable driving environment. In addition, the whole car also has a smart storage space, which satisfies the diverse storage needs of users.
At the same time, in the power-moving T5EVO, it also deeply cultivates the needs of young people. Missing Mitsubishi 1.5TD high-performance engine, matches the world’s 10-speed change accelerator, maximum power 145KW, Maximum torque 285nmiddot; M, 100 kilometers acceleration time is only 9.5s, satisfying the “speed and passion” pursued by young people, and also taking into account fuel economy, only 6.6L of fuel consumption of 100 kilometers, shoulder luxury car level. In terms of driving safety, popular T5EVO uses stringent five-star collision safety design, high-strength steel ratios reaches 76%, and the heat forming technology has achieved nuclear submarine steel level, casting such as Golden Bell-like protective armor. In the intelligent driving of attention, it is equipped with the same level leading L2-level automatic driving equipment, making it safer.
Innovative marketing method, with a young communication method and user interaction
The active innovation in the way, realizes the interaction with the target population through a young manner.
From a popular brand night, the number of people in the discussion exceeds 34.79 million # 流 星 大 # 微 博 Topics, and then to innovate fun gameplay Test Drive Challenge … The popular T5EVO has been quickly broken since the launch, earns popularity, realize it from hot search, hot discussion to pre-sale QUOT; phenomenon-level hot quot;
As of now, the heat of the wind T5EVO continues to continue, and the hot reservation is still continuing. In the new year, in order to give back to the merchants of consumers, let everyone buy the car, warm heart, the popular T5EVO has launched a value-for-money pre-sale policy, including 5 full gold crazy, 5 years and 0 High subsidies, value-for-money, basic traffic, super equity, super equity, chief fashion experience official sharing gifts and other seven benefits. If such a heavy welfare is blessing, it is difficult to do not sell well.
Overall, Dongfeng popularity passes through precision layout, occupying a large-scale SUV market in large base plates to comprehensively The leading product strength brings a far-class value experience, with a limited price of the grounding, but also pursuing the quality of the quality but pursuing quality, interacting with the trend of life of young people, and such a custom T5EVO does have Become the characteristics of explosions, but also the sales of Changhong.