In 2019, there is a topic of a convergence between countless auto companies, and 2021 will be the EV year. Standing at the point of view of 2 years ago, understanding this topic, the conclusion is that each home will launch his new technology model around 2021, and will complete the advancement of the strategy into the new plan.
After two years, I will disclose the forecast of the year. At the beginning of 2021, we have seen that all the car companies have announced the new force direction almost during the same period. The public chooses to use large-scale production technology and digitalization and other transformation electricization. BMW selection sustainable and mostly new transformation electricization, And Daimler, Audi, etc., there is no exception to advance the new strategy.
At this time, you will find that the new forces and the new forces will find that the new forces originally thought that traditional car companies are also complement.
Let’s take a look at the Porsche Preparation
Previously, the three luxury brands of Western Europe have released their own transformation plan, sustainable development is a main line, and the cost is a main line. Increase new technology investment is a main line. After this, it is a series of pure electric products, digital products push to the market.
Porsche is now publishing a financial report, publishing its own 2030 strategy, different from BBA is that Porsche is super luxury.
As for its financial report and 2030 strategy, the mean behind, Porsche transition electricization, but still guarantees your brand characteristics and making money (accounting for the overall profit high proportion of the mass “) Decrease, 2021 to 2025 to total to reduce 10 billion euros cost, while investing 15 billion euros in future technical fields.
The core strategy is 6 levels, products, digital, tissue, transformation, sustainable, users.
Product end, Porsche is invested in more and more electrified products (pure electric + plugging mixed), to 2025, electrified products Proportion of proportion of total sales is 50% percentageBy 2030, only 20% of traditional fuel cars, the rest of the electrified models.
Digital, which is well understood, enhanced algorithm, strengthening architecture, strengthening force, strengthening code, strengthening security, etc. However, in this emerging field, the Porsche and the automotive industry lack related talents, its plan is to further increase investment scale and talent recruitment. Of course, in this field, I have to add one other topic, and Porsche is to maintain digital advantages in their own important Chinese market, while having digital advantages in the global field, and must have strong linkages with the fastest in innovation rhythm.
The organization, that is, the streamline of the enterprise architecture, there will be a merger of internal departments, systems, etc. in the future. This is an internal affairs.
Transformation, this is interesting, Porsche’s goal is to become a brand of high-performance cars, becomes a brand that leads the market development in electric technology, digital technology, and energy technology. As for how to do, it is necessary to fusion the above product to force and digitize. 
Sustainable, seeking for 2030 to achieve overall carbon neutralization, Porsche’s sustainable and BMW is not the same, BMW is manufactured from vehicle At the beginning, we have begun to consider the future recycling possibilities, and in line with emission regulations. Porsche, the next power point will be, the fuel car, the electrified model is synchronized to prepare carbon neutralization, the electrified model is very well understood, the fuel model is a big point, the Porsche will apply a synthetic fuel (efuels), so that the fuel car is also Have carbon neutralization.
The most important point is that the customer. Porsche’s expression is relatively etched, it seeks to stimulate the passion of users, will continue to study users and further meet new demand.
Summarize the 230 strategy of the Porsche, in fact, in one sentence, summarizes: maintaining high profitability, making a variety of results, increaseElectrical, digital investment, further introduced Porsche new products that meet consumer needs. 
This, and Tesla, the public is really different?
The above text may be a bit boring for the reader, then let’s talk about another thing, this strategic surface looks similar to many cars, but what is the meaning and difference between the kernel? We continue to come out in 6 highlights.
The significance of the product, the electric vehicle transformation, Porsche continues to maintain its own uniqueness. The first is the driving, the quality of the model is unique. Second, Porsche will still provide fuel-fuel models in 2030, which will make the rich people quot; if you want to buy, what to buy, qot; again, a series After the new electric car is launched, Porsche will give the basic and electrified model selection of the basic price.
Digital, currently because Porsche can have higher budgets than conventional models, it is actually actually actually actually in millions of models. It is good, it is, in fact, it is clear that Chinese consumers will benefit from the digital innovation of the Chinese market, and Porsche will consider more new demand for Chinese consumers in digital innovation.
The organizational system is at this point, Porsche, in the outside world, is not large.
The transformation, the importance of 15 billion euros in digital, electricization, and energy technology, the purpose is to allow the security of the insurance to have the corresponding unique leadership in the industry. For example, to give an interesting example, the current Porsche gives the 800V ultra fast charge system, 20 minutes of vehicle completes the energy, you can think about this type of technology after 4 years.The probability, for example, 10 minutes to complete the performance of the vehicle, which is enough to change the form of the car market. Of course, there is also an improvement in automatic driving ability, there is more possibilities. If you use the industry to compare, Tesla seems to be a single single, its future strategic direction completes the performance in the jump ticket, such as automatic driving, such as new battery technology, etc., but the traditional car enterprise gives people hope Big.
Sustainable, can be supplemented as a product, and the emission regulations are further demanding, but the Porsche can give a continuation option.
The final point is a customer. This is the point of Tesla market, but it has repeatedly smoked. It is a little bit of understanding of the understanding of our customers, and the public has recently mentioned this point. To provide users with more flexible feature subscription services, constitute their own New profit. You may be curious, Porsche does not propose subscription services, does it mean that it will not be used as a profit point, and the answer is obviously negative. In the fuel-saving era, Porsche’s ability to choose the ability, there is no doubt, to the digital age, playing will only get more and more.
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So, you will suddenly find that the new era of automotive enterprises, whether traditional car companies are still new forces, they are large from strategic dimensions. The direction is converged, and there is no many people talking about quot; subvert quot; so exaggerated. Each industry has an objective law of each industry, and your experience scene has changed, but from deep logic still changed.
Of course, for the next future, it is exciting. Because, as the vehicle enterprises pay for a new round of technical competition, especially if the Porsche is in a multi-faceted super luxury brand, our big probability will witness the upgrade of battery technology, such as a few minutes. Charging 700 km full solid state battery, our big probability will see new energy-energized devices – such as new fast charge technology, our big probability will see that automatic driving technology landed along with regulations, we also probably see the future competition. The price is further transparent.
