Products / service continues to deep! This is the hot secret of FAW Toyota

To make long-term, constantly obtain the favor of consumers in the automotive market, in addition to reliable product quality, there must be a service that advises with the times and satisfy users. In this regard, FAW Toyota considered considerable thoughtfulness.

With the continuous maturity of the domestic auto market, the consumption trend is increasingly developed toward the user experience, more and more car brands are focused. “After the car era” will enhance the quality of service quality as an important dimension of brand value. In fact, FAW Toyota is the only country in China for four consecutive years, and the Toyota, which has received the Golden Award in China.

In addition, China Quality Association held on October 15 this year released 2020 China Automotive Industry User Satisfaction Index (CACSI) evaluation results FAW Toyota Yong won the joint venture brand sales service satisfaction index and the after-sales service satisfaction index double champion, especially after-sales service satisfaction, it has been three championships.

In 2020, Xinzhang pneumonia virus swept across the country, under the haze of new crown viruses around the world, economic shock, development, “down” Let the automotive industry continue to be sluggish. However, in such a large background, FAW Toyota rides the wind and waves, and it is rising against the trend. Not only the sales of 71.5 million sales in November this year, the growth results of the 100.5 percentage of the previous year were ushered in this year. 800 million customers. To date, accumulated sales have been close to 8.3 million.

FAW Toyota is able to achieve the rise of sales and quality of management, and the support of customers with the support of customers in this adverse . If it is said that the new product is landing is a pillar of FAW Toyota, which has repeatedly won the back of the service gold award, and it is also the most favored solid guarantee that can win consumers.

Consumer’s recognition of FAW Toyota, originated from the establishment of FAW Toyota’s perfect brand service system;The value of the product architecture is the starting point. After purchasing a car, the full-value extension of the car is used to purchase the car, cover the car, car, car, etc. Such a powerful brand strength has built a worries and peace of mind for the owner.

As an excellent car service brand in the industry, FAW Toyota has adhered to the “customer first” business philosophy and “professional For the service philosophy of car sincerely, do our utmost to provide users with convenient and high-quality service, so that more customers will enjoy the ultimate car experience.

“Customer First” is not a slogan for FAW Toyota, especially in the market system of stock competition, brought by the service system The added value of the product has become an important factor in the FAW Toyota brand winning market. FAW Toyota’s six commitments, 5Q service system, guarantee “quality, fast, convenient, and peace of mind”, and immediately put forward a special customer on the basis of the service of “quality, quickness, convenience and peace of mind”. Car Life Plan – “Enhanced Pipe Home” Plan, and upgraded it this year to “enjoy the love” plan, let users get higher interests in the car cycle of car, caring, and even replacement, to create a better Use a car experience.

In addition, FAW Toyota also launched late night canteen, bright workshop programs to extend service time, allowing customers more freely allocation time. It is reported that in the future, FAW Toyota will continue similar service methods, and constantly enrich the content, guarantee the new model of the high quality experience.

Now, FAW Toyota has launched the “user-centered, digitized as support”, and accelerates operation from product service type to users. Enterprise transformation. This is the theme of the Guangzhou Auto Show, FAW Toyota, compared to the product constant updated appearance, FAW Toyota is more likely to convey, the company’s strategic upgrade behind the product.

According to data, the consumption of people underline people has been fully digitized, and people’s digital living conditions can be roughly summarized as: “Life online, everyone is all netizens, one screen one world”. Digital technology has brought us a lot of huge changes and a very imagination of future.

FAW Toyota provides a digital experience platform, which is also combined with the digital service of the maintenance process under the launch of the dealership. Users provide a full range of digital services. In the process of being immersed in the digital strategy to the distribution store, FAW Toyota enhances four steps. First, through the intelligent upgrade of the exhibition hall, fully enhance the face and energy of the distribution store exhibition hall, from “viewing, listening, touching, smelling, taste”, continuous upgrading the store, health management, etc.; secondly, build advanced vehicle network system All models of FAW Toyota will be equipped with the communication system DCM, and provide customers with exclusive guards through the Internet technology and professional customer service team; Finally, through the service interconnection, re-serving new processes, ensuring that the whole process of customer acceptance is convenient, Autonomous, transparent.

As a car enterprise that remains in this year, FAW Toyota has reached 150,000, Asian Dragon, Carolla, RAV4. The main models such as 放 泽 i z, Wichi will grow significantly. In addition, FAW Toyota’s sales proportion of mixed products this year further improved, reaching 15%.

2020 is about to go, a new year is about to begin, FAW Toyota will also launch a number of allions, RAV4 honor PHEV, etc. Products, output high-quality services, will be exhausted with higher value “warmth every user.” In the future, FAW Toyota will upgrade, the fusion line is online, accelerate the number of digital transformation and upgrading of the two-end digital transformation of the client, channel end, regional segment, the part, to create a full-time period, high-quality user service experience in the whole field, for users A new mission of “mass production happiness”.

(picture source network, intrusion)