Bomb, BombardierRecreational Products, known for the snow motorcycle, all-top trucks and motorcycles, announced in 2026 to launch a full-line pure electric product. This headquartered Quebec, Canada plans to invest 300 million US dollars within 5 years to complete the electrification of the entire line. However, their first electric products will have been commented two years later, and will then make up the full electric product line.
In the face of today’s large environment, the company CEO Josecute; Boisjoli said that the electrification is no longer “do not”, but “when” The problem. In the research and development of its own pure electric platform, BRP chose two legs. They established electric vehicle R & D centers in Canada to study power component technology such as batteries and charging, which is the core of the main components of the vehicle. On the other hand, in the Austrian Gunskirchen, they have established a factory specializing in the development of a power assembly.
BRP acquired the 2019 unparalleled electric off-road motorcycle company ALTA technology, the Rotax module battery and power transmission unit developed by the BRP internal team is Based on this. At that time, BRP announced several conceptual design of electric products, including water motorcycles, snowmobiles, motorcycles, scooters, tricycles and other motor vehicles. Their competitors have announced an electric multi-function car that works with Zero Motorcycles this month. I hope that BRP’s financial and advanced production technology can catch up with electricization. 