Recently, J.D. Power 2020 released the first “China Automotive hedge rate research report” SAIC-GM-Wuling to preserve and increase the rate of high 52.9 percent ranked first own-brand car prices.
(FIG: independent brands hedge ratio rank)
(Figure: overall brand, companies hedge ratio rank)
study shows that in the MPV market segment, SAIC-GM-Wuling’s models Wuling Hongguang Baojun 730 and MPV models were ranked seventh and preserve and increase the rate of tenth place in joint venture brands occupy most of the rankings, the SAIC-GM-Wuling brand highlights China’s competitiveness.
(FIG: MPV models hedge ratio rank) [123 ]
the MPV hedge rate rankings, and Wuling Hongguang Po Chun 730 double car top ten list were the reason behind this is not only reflected in the ultra-high market holdings, as well as user acceptance of products. to Po Chun 730 as an example, since listing July 30, 2014, in one fell swoop 7 MPV family car created a blue ocean market, as of now, Baojun 730 cumulative sales have reached 1.29 million, and for five consecutive years JD Power Initial quality Study (IQS) satisfaction of the first segment obtained; and national “God car” Wuling Hongguang, by virtue of superior ease of use, reliable product quality and good reputation of the user , it has been harvested nearly 4.62 million user acceptance, 9 consecutive year segment sales champion. In addition, both models also repeatedly won the China Automobile Customer Satisfaction Index survey results released by the China Association for QualityIt was the first market segments.
superior products can not be separated stringent manufacturing standards and advanced R & D capabilities. SAIC-GM-Wuling full adoption of GM’s Global Manufacturing System (GMS), in terms of production processes, manufacturing systems, etc., uniform standards, strict compliance; more than that, the company
investment 4 billion yuan to build 14 leading Asia automotive vehicle and component test chamber, including vehicle collision, vehicle emissions laboratory, vehicle test track, NVH, powertrain, engine, etc., effectively ensure the durability of the vehicle.
In addition, SAIC-GM-Wuling is the most comprehensive distribution channel car prices, the number of sales outlets over 2700, network layout to sink to the county level, covering all over the country, quality and ease of maintenance to ensure users at the same time, the costs are at a low level.
high hedge ratio is the product strength, awareness and comprehensive reflection of the reputation, relying on modern manufacturing plants, stringent quality management system and strong technical support SAIC-GM-Wuling has received over 21 million user acceptance, the Chinese auto firm
brand first camp. Uphold “People need anything, what Wuling it made” responsibility and play a , SAIC-GM-Wuling will continue to do the people need, the people satisfied with the product, continue to play a product of high value retention advantage, leading the Chinese auto brands [123 ] “high-value” model.