At the end of 2020, the sales performance of the automotive market is better than the expected time of opening, and it also verifies a previous industry and our judgment. Under the development of the competition in the automotive market, the volume of the luxury car market does not increase in the development of the development of the car brand. With more and more luxury brands continue to enter the original joint venture model, many consumers have chosen a luxury car that adds budget purchases.
As an example, Mercedes-Benz, BMW, Audi’s sales have further improvement, the previous luxury car second-line brand sales champion – Cadillac, in 2020, also refreshed the sales record since 197 years since 2020 : 230007.
From sales, see Cadillac’s new record-containing gold
2020, Cadillac’s total sales volume was 230,000, an increase of 8.2 percentage year-on-year. The sedan field, accumulated sales of 83,329 vehicles, official data increased by 189.1 percentage. Getting Started Cadillac CT4’s multiplinating will sell 16,616, Cadillac CT5’s multiplier sales data sales data is 4,5026, the flagship model Cadillac CT6 multiplier sales data is 21,689.
The SUV field, the official sales data is 146,678, an increase of 27.1% year-on-year. Getting Started SUV Cadillac XT4 The multiplier sales volume of 5,8032, the multiplier of Cadillac XT5 sales data is 6,2091, and the multiplier of Cadillac XT6 is 26,555.
The above-mentioned sales data contrasts the performance of the Cadillac market in 2019, has a significant improvement.
In 2019, Cadillac was in the adjustment of the CT and SUV Series XT of the Car Series CT and SUV Series, and the market performance in 2019 increased than 2018, but the core reason lies in the price exchange.
In 2019, the best-selling model of the sequence of car is Cadillac AT.S-L, sales number of 26020 vehicles. However, since the national five countries in 2019, because Cadillac ATS-L is in the clear store in the time, its terminal price has also come to a low point, the net transmission is the lowest, the bare car price is only 170,000 yuan. Within.
In the rest of the car model, the sales volume of Cadillac CT6 is still, the year is 22,637, Cadillac just completes the replacement model – Cadillac CT5 The sales volume was 6191.
In contrast the sequence of car, the performance of 2020 is obviously better, successful completion of the synchronization growth of CT4 / CT5 / CT6.
In 2019, the best-selling model of SUV sequence was Cadillac XT5, sales figures were 6,2575, and it was better than 2020. The Cadillac XT4 in the SUV sequence was in 2019, the sales volume of 4,7054, the multiplier sales data of Cadillac XT6 was 5,795.
In the SUV field, in addition to the sales of Cadillac XT5 fluctuations in 2020 but the overall remained in the same level, Cadillac XT4 and Cadillac XT6 have effectively contributed to the year. .
Overall, 2020 Cadillac sales have been good, and many models have completed improvement than 2019, further ensuring the profitability of the enterprise. The brand itself is 2020, compared with the 2019, there is a significant progress.
Cadillac 
, if you see 2020 Cadillac from the market, it is actually the market pattern and medium-term expectations, and it is very Different.
First, the market competition is different:
After Cadillac, following the sales of Mercedes, BMW, Audi, but this situation has been challenged many other brands more than 2020. The opponent is clear, it is Lexus.
Lexus’s 2020Sales data is now released, and the annual sales number is 223648, a year-on-year increase of 12%. In 2021, with the upgrade of the Lexus ES, with the replacement of the Lexus NX, it is likely to have a new competition for the second-line championship.
Volvo’s China’s market sales also worth seeing, data is 166,300, the year-on-year increase of 7.6%, and it is also refreshed his sales record, and the sales gap between Cadillac is further reduced.
From the specific segmentation market performance, Lexus’s sales number gave Cadillac very much pressure.
The annual sales data of the Lexus ES is currently not released, but according to the previous statistics, the sales of Lexus ES has been sales. More than 89,000, this has been unlimited in the three models of the Cadillac sequence of Cadillac sequences, that is, Lexus rely on ES, exceeding the overall sales of Cadillac’s full sedan.
In the SUV field, the Cadillac XT series is currently better, but with the further increase in the brand of Lexus, this situation may change with the replacement of the NX model.
Further, the competition regarding the electrified model will be further intense. Lexus currently has a significant advantage in electrical models, with sales of 83,868, an increase of 22% year-on-year, accounting for 38% of the total sales volume of the brand. In this area, Cadillac did not do well. Moreover, the focus of Cadillac’s electrification will open in 2022, and the current rhythm is slow.
Write in the last:
Summary, Cadillac’s 2020 sales performance is good, to see from 2 aspects. From its corporate self-point, Cadillac’s 2020 sales is better than 2019, it is worthwhile, after all, it is affected by the epidemic, it can achieve growth, it is not easy. From the perspective of market competition, the advantage of Cadillac has the advantage of further small, the next weight will be, enhance its brand image.Keep the terminal price of a good vehicle, no longer will be 20-300,000 yuan as a senior master battlefield, otherwise it will further produce a gap between the brand and other brands such as Mercedes, BMW, Audi, Lexus.
For luxury brands, the high and low of brand image will directly affect its future development space and capabilities. Also, Cadillac needs further improvement of its product sequence, including electrified models, including entry models, and new flagship models, and its next brand enhancement plan, requires more new products.