Some time ago, 1– February sales list released, although the market is still dropping performance momentum. Be carefully observed each segments, we can see a lot of own-brand models figure, and in the sales ranking in the forefront of the matrix into the list share is not low, which can be seen on the consumer’s own brand acceptance of the ascent.
in that joint venture brands dominate the political arena of the times, its own brand car has not yet been accepted by most consumers. They know their own brands, car buyers are facing a tight budget groups and students. In 2005, “China Automotive News,” a report on the mention: “Although the new car more, companies dare to carry out research and development, but to completely change China is a manufacturing country, realistic design weak country still has a long way to go launched on the auto show, although independent car made a major breakthrough in appearance, but reporters found that many models still gives the feeling of deja vu. plagiarism case of similar foreign models on styling elements, can not say no. ” Thus, the year of its own brand in the process of implementing from scratch, the emphasis is not on its image and design.
After a key node of the WTO, the domestic automobile market officially opened. Auto industry began to independent innovation and enhance the development of the route, and rise to the height of national policy. A public began to force its own brand into the fast rising channel, select the number of consumers purchase the same time, the image of own-brand models put forward new requirements.
at that time its own brand, configuration and functional cabin began efforts materials used. On the basis of the price much lower than similar models on the joint venture, provide a lot in the joint brand with models even more advanced models it provides. For example, the year of the Chery A3, will provide cars automatic air conditioning, automatic headlights sensing wipers and other functions of the 80,000 yuan level. Therefore, the independent brand new car basically along the “stack configuration” development path.
cheap enough naturally attract just need to type buyers of all ages by cheap products, the level of consumer groups been expanded from just entering society xiaonianqing into the hands of the budget is sufficient, but first-time buyers can cater to older groups. But the face of change, the interior configuration alone is not enough to impress more consumers, reverse design from foreign models, it became a lot of independent brands that “good” choice.
Some brands do not devote themselves to practice internal strength, simple in appearance “reference” foreign mature models of the design, Yihuhuhuapiao spend on their new car. And in order to avoid legal liability, some minor changes at the details, trying to make the design of both models of foreign flavor, but also with other different elements. What is more, when selling cars, provide a prototype car brand logo, for consumers to post-paste. Of course, we learn to imitate the way there are high and low points, some brands like accepted in full, basic to the tape as the main design tool, and strive as much as possible the design of the prototype back home. Some of the foreign brand is a niche brand models, into the domestic manufacturing and production.
“cheap enough” to meet the consumers’ needs a car, learn to imitate the prototype design that buyers can spend less money can get joint venture brand image; superposition of two important factor, so that its own brand of those years coincided with the face psychological consumer car, show off mental and psychological comparisons. As for design, the ability of enterprises to cooperate with the international design company, to purchase foreign designs.
Then later, international design firms for domestic consumers grasp the aesthetic appearance of bias, doThe image of the finished tube design impressive, but has always been difficult for consumers to pay for this purpose. For this reason, car prices began to recruit overseas Chinese designers design experience, as well as foreign brands of high-end talent such as design director for the brand design ideas. This has been in recent years, we have seen in the design of its own brand of substantial progress.
Not long ago, SAIC Roewe in the “product design community Academy Awards, “said the German iF design Awards, remote keyless entry with creative design work (production)” quiet Tornado “, stand out in more than seven thousand copies entries, the gains iF dESIGN AWARD 2020.
In the finger gyroscope design inspiration, with rounded full the overall proportion of round show simple and implication of the long Oriental aesthetic characteristics. Then from humanistic point of view, let the car keys is no longer just an accessory, but can accompany the owner, and allow owners to close properly relax in working life, social needs when manufacturing topics and even brought back childhood memories.
we can see, the ability to design plays in its own brand of new products in the increasingly important role. Not only in terms of the image of the brand to reflect the Chinese temperament and beauty, to the world to tell their own stories and historical heritage, and beginning to show the power of design in the deeper humane care. Car design is not only bright spots of the project, through the combination of function and beauty to each other, to provide users with better service.
(Source network, intrusion deleted)