March 26, FAW Car Co., Ltd. announced, the Chinese Securities Regulatory Commission issued “on the approval of FAW Car Co., a major reorganization of assets and issue shares to buy assets of China’s First Automobile Co., Ltd. “after, transfer the work of the official launch of the underlying asset.
At this point, concern FAW Car Co., Ltd. restructuring, finally settled. With the placement of assets and business registration procedures set out the assets been completed, FAW Car Co., Ltd. as the FAW Pentium Pentium brand operator of the subject, became a wholly owned subsidiary of FAW shares in non-listed.
As China FAW’s own brands, Pentium performance in the automotive market, for the development of the whole group, have a profound impact. Also, the FAW Group, the degree of attention Pentium car, but also determines the FAW Pentium brand to the next days.
FAW Pentium
As we all know, before full return to China FAW Pentium momentum of development has shown great promise cutting edge, brand rejuvenation, product upgrades, marketing, diversification, so that the brand in the dismal auto market stand out. In October 2018, FAW Pentium unveiled a new brand development strategy, efforts to shape their own identity, “Things cars ChuangLing persons”, which also marked the product of Pentium force, has been further upgraded.
to
to April 2019, FAW Pentium officially launched “Pegasus stardom” intelligent network linked strategy, was speaking within the meaning of networked automobile Pentium T77, T33, T99 have been listed, have become explosive product to the automotive market, especially after the “Chinese captain” Huobian north and south, Chang Han endorsement by the Pentium car, the automobile market has become a much-anticipated upstart.
and the “hundred stores sail 1000 Network rejuvenation” campaign, the brand-hwan sink to the channel end. With a series of measures, the Pentium sales growth trend, by 2019 the annual total sales of 120,500, an increase of 33 percentage.
encouraging results and allow the industry to Pentium admiration, however, a mixed picture, a lot of people do not know is that the rapid development of the Pentium, is also facing a lot of problems to be solved, the problem is not solved in time before, Pentium will have to slow downSpeed line.
worry about the development of the
gradual deepening of brand building, new technology and new product development needs, terminal sales network continues to expand, we need to have a lot of sustained capital investment.
However, after the FAW Pentium brand has been in a listed company’s management structure, all information needs to be more transparent regulation, and listed companies on business performance in the short term we have a strict requirements, these conditions ensure the healthy development of listed companies in the short term, became a restricted FAW Pentium decision-making, development of imprisonment. Not a decision-making efficiency and flexibility, FAW Pentium also like eagle wings, had plenty of flying in the sky dream.
million sales
FAW Pentium successful reorganization of assets, both for China FAW, or Pentium brand, is good news. FAW Pentium FAW to become non-listed shares of its wholly-owned subsidiary of FAW Group will give greater support to the Pentium brand, in July 2019, FAW Group within the meeting, once made, will be a year FAW Group FAW Pentium support of 800 million yuan, of which, five hundred million yuan used in brand building, 300 million yuan for product development.
800 million a year to support, will continue for three years, FAW Group plans to use 2.4 billion of capital, with three years to achieve Pentium 1 million vehicle sales, profits 0 loss rate.
Subsequently, the “Pentium” developed into the mainstream of public passenger excellent brand. The road of development with the support of FAW Group, Pentium, will be more flat.
Guiche: Seeing Pentium rising up, eyes looking at the building almost caved in, with the launch of T77, T33, T99, and FAW Pentium handed in a considered satisfactory in 2019 answer, but the lack of sustained burst models, and lack of follow-up model is still the FAW Pentium current flawed, I believe that the success of the reorganization, coupled with three years of sustained investment 2.4 billion, FAW Pentium is bound to be full of blood return.