➤ the weaving machine production technology used in automotive manufacturing, Toyota is one, another is Suzuki.
in the car just became common, Suzuki’s popularity in China is not low, and even Mercedes-Benz win a fight, then even the children know Alto car, but Big Ben is linked to money, luxury, Alto has meant cheap, entry.
Ten years ago there is a Huobian national game “grab spaces”, since it is a blue handcart Used Alto.
but only part of the Suzuki Alto – the pillar of the breadwinner, the Suzuki is the peace of mind of the Big Dipper; for off-road enthusiasts who love life, Suzuki Jimny is a compact powerful; juvenile obsession with speed, the Suzuki is a speed 300 + KM / H falcon.
Unfortunately, ten years later, I do not know Alto turn a few hands, the Big Dipper became electric vehicles, up 300,000 Jimny, Herd youth grow a beer belly, Suzuki also quit China in 2018, the same as air evaporation, gently leave, do not take a cloud, few people recall and regret.
but also, in addition to the fuel efficiency of these Suzuki scandal has been silent shadowless, nothing unique skills and personality worthy of the occasion.
China’s market is so big and there are so many brand new car every year, not to mention consumers like carts, made a little less than car brand for pity.
On this day in 2020 in the early morning March 15, Suzuki quietly celebrates its 100th anniversary – but in the Chinese market, almost no ceremony, no applause.
From the fabric to the locomotive
The story from a loom is started.
In 1909, only 22 years old Michio Suzuki, the first homemade foot loom for her mom, efficiency than 10 times higher than the general looms, this invention immediately aroused neighbors attention and surprise.
In the “wow” sound people sent in, he realized that to improve the efficiency of innovation and invention can be impossible possible, thus creating a series ofWealth profit column, the same year in October, Suzuki’s predecessor, “Suzuki looms Works” was established in the city of Hamamatsu, Shizuoka Prefecture loose.
Suzuki man as smart, childhood learning carpentry skills and contacts, in a short time developed a large loom different functions, to get more than 120 utility model patents, company in the early 1930s has become the leader in the field of weaving machine.
just wait until the late 1930s, the Japanese Manchukuo was established to support the international sanctions, the International Union exit, resulting in a sharp reduction in export orders Suzuki looms.
Suzuki Loom business can not only clear long-term, with the development of industrial processes, will one day eliminate human loom, he began to think about the future life just need to look at the ultimate engine above.
In 1936, they bought a family car on behalf of the British Austin 7, dismantling and after some research, the production of water-cooled four-cylinder engine equipped with a few more in 1939 kind of car.
Unfortunately, after World War II, Japan believes that the production of small family cars is meaningless, to mobilize the country to contribute to the frontline, Suzuki said that no factories producing military supplies for the Japanese army, then dry line of work looms.
After ▲ Austin 7
1945 Japan surrendered, Suzuki is not affected by a few too many companies, and then there’s the United States supply of cotton, Suzuki looms again creak leisurely turn up.
However, in the early 1950s, the global cotton market crash and the 1950 labor dispute, Suzuki themselves in financial difficulties, this time Michio Suzuki Suzuki of the son-Jun PROPOSED production motorcycle.
Japan is in a stage undone, people no money on hand, need cheap and easy means of transport, early wave of people engaged in motorcycle alone there are more than 60 Hamamatsu motorcycle car enterprises, Suzuki belong to the latecomers.
▲ first motorcycle Suzuki Power Free
Incidentally, Hamamatsu was a warWhen the aircraft manufacturing base, local home Hamamatsu Higher Technical School (now Shizuoka University Engineering’s predecessor), has been providing companies with talent, not only gave birth Suzuki, Honda and Yamaha also the birthplace of these technologies streams.
Suzuki
turned to the field of motorcycles launch in 1953, mass production of Diamond Free, actively participate in Fuji Hill Climb, Sapporo to Kagoshima long distance races, all won the championship and broke Suzuki’s name, May sales reached 6000, and gradually gain a firm foothold in the brutal competition in the market.
▲ Suzuki Diamond Free
For much unlike caught before the passive situation, Suzuki Michio despite opposition within, adhere to the car on the road, in 1954 It changed its name to “Suzuki Motor Corporation.”
With the support of the United States wound up in Japan, rapid economic recovery and development, start laying highways of the country, the government in order to stimulate industrial development, for people can not afford to buy a cart, spend much money to buy a motorcycle under the circumstances, the development of “national car program” in 1949, open the consumer demand for cars.
This is the origin of “K-Car” of.
but the beginning of unrealistic demands, four-stroke engine displacement of only 0.15L, after two car prices opposition and modification, the first edition in 1955, official No. 4 April stereotypes.
Then in October, Suzuki released the first car, known as the first K-Car of Suzulight, reverse development from Bao Wo’s Lloyd 400, priced at 370,000 yen from.
In 1957, after two years to complete the long-cherished wish of Michio Suzuki to old age retirement age of 70, will pass the baton to Suzuki Jun Third, parents leave their own business back home furnishings shop.
▲ Suzuki Suzulight
the son-inherited corporate culture
Suzuki, the company’s corporate culture in addition to cars and motorcycles, also there mukoyōshi succession, the second term, the third term of the son-was the first president, any one of the son-fourth second-generation,Had any of the son-fourth of any competition is the seventh most popular candidate, the result of premature death, as no.
but this is an early Japanese family business tradition, prevent the company from being taken over others, but also conducive not sidelined after retirement, Matsushita and Toyota Sakichi have done so.
before officially took over three Suzuki Jun Suzuki, he has toured Europe and the United States automobile, motorcycle industry, sights and look to add long-term, on the one hand is to achieve the modernization of management, followed by Suzuki let the world know.
▲ Suzuki Jun tris
In 1958, just as the president, he decided to “S” as Suzuki sign on its products, this brand has been in use ever since.
a nascent Asian car companies, to get attention and recognition in the forest of the giant counterparts, the best, the fastest way is nothing more than the top events organized by them in accordance with their rules defeat them.
So in 1962, Suzuki sent troops to participate in one of the world’s most dangerous race – the Isle of Man TT, in 50cc group to implement the 1962 – 1964 three consecutive reelected in 1966, 1967 champion.
rider Mitsuo Ito also became the first in the Isle of Man TT win of the Japanese, in 1963, the group recorded an average speed of 50cc up to 127KM / H, gradually laying Japanese motorcycle one of the four kings status.
▲ Mitsuo Ito
Although the next three Laozhang Ren Jun Suzuki cars work, but obviously the more energy into the motorcycle, known as “Suzuki motorcycle soul”.
He also expand Suzuki’s territory and Markets – 1963, American Suzuki to set up a subsidiary; in 1965, set foot in the field of outboard motor, and now cars, motorcycles become the three pillars Suzuki; 1967 Suzuki established its first overseas motorcycle factories and companies in Thailand.
Under the leadership of the law, “S” mark from Asia into the world, but the real growth of Suzuki, Osamu Suzuki is the son-in-law.
a “of the carKing “
Osamu Suzuki is in addition founder Michio Suzuki, Suzuki longest one in charge, during the reign of” simple “to do a few little things.
▲ Osamu Suzuki
in 1979, Osamu Suzuki took the second year, the launch price of 470,000 yen Alto, quickly swept the market at a low price, the listing of the first month to get 18,000 orders.
minimalist costs Alto car prices due to their attention, have become the object of other research dismantling, when GM’s Saturn Alto structure was very surprised, it also indirectly contributed to the 1986 General Suzuki and co-operation.
the second generation Suzuki Alto is known in China started China’s industrial .20 1980s has just started, ready-made car and motorcycle, then the China North industries Corporation (China North industries Group predecessor) to Toyota, Volkswagen, Honda, Yamaha for technical assistance, no one ignores.
know, at the beginning repairer are Chongqing Changan, Jiangbei Jilin Xiangtan Jiangnan, Xi’an Qinchuan these are military factories, foreign companies can not get more than Less profit, Qin Chuan reportedly made an Alto, copyright fees pay only 30 dollars, the original only Suzuki is willing to provide relevant technology and production equipment.
Chang also because “down eighteen thousand, Alto open home “successful defense conversion, the road began to build cars in fog.
this is actually Osamu Suzuki and I are keen about politics, and talked about later.
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that is the biggest advantage of the big Dipper are spacious, especially the head space, non-bearing horizons wide, large glass almost no vision obstruction, quickly became popular in Asia.
from 1973 to 2011 38 years, Suzuki has maintained sales of K-Car field first, is worthy of “King of the car.”
Osamu Suzuki are aware of their length board, since Suzuki SMEs, rather than developed countries and major car prices in Europe and the fight badly beaten, more realistic approach is to not as dependent on Asian markets.
In addition to China’s 1.4 billion people, there are 1.3 billion people in India, Indonesia, the Philippines, 100 million people are bottoming.
These developing countries are the world’s Suzuki.
Similarly in India, 80 years with the support of the government, state-owned enterprises and Suzuki Maruti jointly established middot; Ge Ude unitary company (later renamed Maruti Suzuki), the introduction of cheap, durable horse Ruti 800, a virtual monopoly on the market.
today is similar to India and Japan, the beginning of reform and opening up China after the war, is in the low level of economic development, people can not afford a good car, I could only afford the car.
unauthorized use of Jin Qiao Suzuki India accounted for half of the country, is the largest car manufacturer in India also surpassed Japan to become the largest market for Suzuki.
Pakistan, the need for the national government and Suzuki car concept in line, the whole nation to build support plant, although production is not high, but it is the first automobile sales. Medal of Pakistan
Osamu Suzuki himself was awarded the highest level and the Padma Bhushan, India.
Recalling the 1980s, the Japanese have with North America as the goal, went to oceans and plant overstating brand image, Suzuki had chosen India is a step risky move, it turns out, this trick is very correct.
but Osamu Suzuki guess China is developing so fast, is coming generation Swift mend sold for 12 years, the introduction of the new car is not altogether necessary, Brand exit.
was heard through the grapevine left, I went to the 4S shop ready Jianlou Swift, maybe there is a large inventory clearance discounts, the answer is only six thousand concessions.
not a penny of sales policies manufacturers, dealers earn a sum of the difference into the car, even with the “TM”, only for Vitra, they did not push the Swift program.
in 2006 because of the deteriorating financial position of all to sell, the only Suzuki a “cart” Zexi use of technology is the common platform.
In 2012, the gradual economic recovery, turbines find a balance between power and fuel efficiency, there is no large displacement and high-powered Suzuki announced its withdrawal from the United States.
a subsidiary of American Suzuki Motors filed for bankruptcy protection in US federal court, then focus solely on a motorcycle and outboard motor business.
to exit the first in the world, after the second-largest market, Suzuki is not quite feel pity and regret to India as a fulcrum, then explore Southeast Asia, the Middle East and Africa, as long as the Earth exists in these countries, Suzuki can not collapse on the day.
to do good and bad, and carts benefits are not enterprises face competition, self-sufficiency in the field of micro-car, this is a personality different from the others.
let alone others in full swing Heat to burn energy and the development of new unmanned, Suzuki market where not so high, no R & D can lie to make money.
Suzuki is indeed one of the most profitable car prices, even beyond 2018, BMW became the most profitable car companies.
before they are attempting to enter different fields, and is a universal joint, in 2009 and is a public, two are broke up so much noise, leaving no representative works.
most likely increase vitality Suzuki this century-car prices Ono Ho Hau, who is in charge of overseas markets, and promote the development of Swift and Tianyu SX4 Both European-style car, he is also Osamu Suzuki the mukoyōshi, was the designated successor.
Over time, mainstream car prices are new four modernizations, unwilling to abandon the development of Suzuki third of an acre, it is easy to be eliminated tide of history, which is India’s Tata does not live up to expectations, so just let Suzuki Haoheng.
Suzuki only know how to build cheap cars?
Definitely.
nor Suzuki is not technical, just know how to buckle small car costs this would attract an olive branch and general public, Jimny, Vitara and super-speed wing special reputation for all to see, but they do not know to create a gimmick it is true.
like 2018, in order to give the public a pure electric family ID rally, pulled the car ID R four brush circle were created electric Goodwood, Nurburgring, Pikes Peak Hill Climb, the Tianmen Mountain in Zhangjiajie car speed record.
this track, the game began in 1916, with an average altitude of three or four thousand meters the highest ranked of all the game, the low oxygen content on the one hand the test riders, followed by possible loss of engine power 30 percent , lean-burn easily lead to engine overheating.
95 years later, Tian Nakajima drove Suzuki for the first time ran 10 minute mark, but did not see much publicity, which is in line with Suzuki, Osamu Suzuki tonality, the deduction of the cost of building the car a long time, and even marketing in this area have become pull the pull soso.
the next 100 years
2015, Osamu Suzuki remove posts seventh president, and served as president of the board of directors and CEO, taking over by the eldest son Suzuki Toshihiro Suzuki. Toshihiro Suzuki has said that his forces alone can not break the habit of the company.
2018, Suzuki exposed fuel fraud, Osamu Suzuki apologize; in April 2019, is headquartered in Hamamatsu Factory irregularities detected in the vehicle, causing certain risks to safety, Suzuki announced the recall of 2 million vehicles .
two months after the shareholders’ meeting, support Osamu Suzuki, Suzuki Grandeur re-election support rate hit a 10-year low, down nearly 30 percentage points. Internal
Suzuki is preparing an outsider might not see the changes.
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