Great Wall Motor is a brand that has an obsession against hard-selling off-road vehicles. From Haval H3 to H9 to the recent fire-fighting tank 300, the Great Wall has a high enthusiasm for hard-working off-road vehicles, this experience is not accumulated for the Great Wall. Less experience. Recently, Wei Jianjun, Chairman of the Great Wall Auto, said that the tank model under Wey will be independent of the brand, and the Shanghai Auto Show will release tank brand. In other words, we can see the tank brand under the Great Wall after the Shanghai Auto Show, and become the fifth brand of the Great Wall, Haval, Euler, and Wei Zi.
We all know that the tank 300 is a lot of applause, with hard-style design and outstanding off-road capabilities, has got a lot of applause. The data on sales is the best proof. Since the introduction, the tank 300 can be used in short-term description, and the previous time has occurred in the order accumulation and the news of production. It can be seen that the tank brand is independent and there is more than one.
Wey brand is the luxury brand of the Great Wall, and its products are dominated by urban SUVs, and the main exquisite is luxurious. Different from the past Wey brand, the tank brand will fight the main business. The lemon platforms used by Haval will not appear in the tank brand, they will do a lot of non-carrier models. Tank 300 main off-road, outdoor. The target consumer crowd is not the same class. For Wey, the retaining tank series will affect brand tones, which is not conducive to the development of Wey in the luxury route. After separating the tank series, Wey will use the lemon platform to develop, and the tank uses more tank platforms.
I think that the tank brand has two benefits
For Great Wall, the tank brand continues to release a benign model. The independence of the tank brand will help Great Wall Motors to further account for the market share of the SUV segment, which is beneficial to consolidate their S.The status of the UV market.
After the tank brand is separated, the Wey brand has less than the tank 300, and the days will definitely not be too good. It is necessary to keep a good sales or take a powerful product, this is not, the Macha, Macchiat, Macchiato is coming, I think the Wey brand that is out of the tank series will not be too much affected.
The independent tank brand does not need to be restricted by the identity of luxury brands, can shape more diversified and more personal brand images, and play the role of differentiation competition
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The Great Wall has a deep accomplishment for packaging, especially good at manufacturing topics. In recent years, it has created a number of impressive network red cars. The big dog, a good cat, and the Great Wall gun are impressive. And the simpler naming method of tank is simple and good, it can play a good communication effect.
Summary: Independent the tank series, you can see the determination of the Great Wall to develop hard-owned off-road vehicles, such operations can keep wey The spread of the brand can make the Great Wall in the hard-owned off-road vehicle market. The Great Wall is to use such a method to step by step to occupy the SUV’s segment. As a Chinese SUV leader Haval, it is to create a lady and jeep, which deeply enters into the professional off-road vehicle brand. 