Introduction | Throwing brick 引
This article is a military expert, the national five-one labor medal winner, the national quality gold medal, the national construction department’s model, the national civilized driver.
All things are rounded back, and the business model cannot be avoided. Only the “Xiali” model can drive travel market because the scene is too similar.
In 1995, I entered the industry became a taxi driver. I was 23 years old. I had my own efforts, and I have a good opportunity. I have been fortunate to be a Shanghai taxi driver “pyramid” person. Almost all professional meetings of the industry have experienced Shanghai Taxi Management Measures, Management Regulations (once), Shanghai Taxi Driver’s professional regulation is also introduced from our excellent driver’s flash point.
At that time, most of the taxis were Shami, Santana only accounted for approximately 3%, and Xiali 10.8 yuan of starting fee and Santana 14.4 yuan. The advantages of Xiali are particularly obvious, because the income of the people is 800 yuan to 1000 yuan. Passengers sat in a Xiali taxi, enjoy the tailor-made transportation of the free movement, pay the ship’s price, such a transportation is worse, that is, the Shanghai taxi “bad year” name. 
It was very stylish at the time “Tarni). I opened it at the time that Santana, because Santana’s freight rate is high, often encounter passengers to come and look at Santana will apologetically say “motion sickness, sorry!”, So empty, leading to frequent “chest tightness” So I will try to avoid the summer.
At the time, the palm of the time was cheap (about 80,000, and the Santana is about 180,000). The car is also quite bad: the speaker does not ring; the whole body is trembled; the shock is not good (passengers) It is not easy to be caught); the driver’s instrumentation is free; the service is over; the summer air conditioner is not good, the passengers will be inclusive; the cool air conditioning power is insufficient but the passengers can understand; as long as you don’t refuse the passengers; The detour is the airport queue (as long as the passenger is acceptable).
But Xiali’s business is far better than Santana (night businessOld booming), in addition to the Sumi taxi divided into Class B taxi, Santana allows Class A to allow guests to stay in five-star hotels.
Although Su Xia Li has such a feature to get a number of passengers? The freight is dominant, that is, consumer positioning.
Santana at that time as long as the “upper angle” (Shanghai original rental), Xiali taxi can “upper corner” “lower angle” to swim Arbitrary switch, because Santana is in the “lower angle” area empty car probability is 95%, so Santana driver will quickly return “upper corner” for food.
However, due to the service of Xiali and does not meet the image of Shanghai International Metropolis, the Mayor Zhu Rongji, who must change the face of the taxi industry, and the Chairman of the Volkswagen Yang Guoping will drive the red whirlwind and change the Shanghai taxi industry. Endless, in addition to all Santana, the driver’s service level improved, 2 hours after the taxi, etc., these excellent traditions throw it with the industries (labor tension).
I believe that the current quality of service has declined is an indisputable fact. I think that the taxi will fall to 10 yuan, and the consumer threshold will make more consumer access is the right way. .
Because the epidemic alarm is not released, the independent taxi car can better improve the passenger travel safety factor, after all, the subway, the bus carrier is a population, at this moment Taxi and auxiliary transportation (subway, bus) for transportation are not very good. However, they have government-related policies, and taxis as supplementary transportation is not.
The vision of taxi has been rising, but the leadership intervene for people’s livelihood, then we can let the private test. Of course, this may be the helpless move that the epidemic alert is not unlearable, but the alarm can be imitated in Santana after the alarm is released.Models, reasonable freight, excellent quality service international friends are really conscientiously positioning supplementary transportation.
Industry experience tells me, travel consumers ratio: domestic consumers and overseas consumers 7: 3, but traffic and active ratios are 3: 7, why are overseas consumers high? This is related to the cost of foreign companies, and it is the dependence of overseas consumers, and they don’t have n-substitutes (transfer experience). 
As we all know, the number of operation vehicles is determined by the freight rate, that is, when the number of operational vehicles must be low (now), it is not a low operating price of the operation vehicle. The metaphor of direct views: the number of five-star hotel must be limited, and the number of chain hotels must be more (positioning). Create more jobs in the public. Holding a group heating is a difficulties to be a common thinking.
At this moment, someone will ask: will reduce the freight rate will affect the driver’s income? of course not! Because the taxi driver’s income is not supported by early peaks and late peaks, it consists of complete peaks and low valleys.
The original index (parts money) system is calculated at 33 yuan / hour, and it is a cost of labor. It is more than ten hours of part of the driver’s profit frame design, regardless of freight rate High or low, in the first-tier city peak rate is in 68% to 79%, and the experience of the actual operation of the 96840 taxi dispatch center).
However, the driver only relies on two peak periods that cannot be survived, and the peak period must be fully controlled, and the smooth transition of the low canal will have a generous income.
At the 96840 scheduling center, I use peak rewards to pull the vehicle supply rate, and the supply capacity of the peak period is indirectly enhanced the traffic volume of the trough, only to improve the traffic, the vehicle supply can establish passengers, loyalty, Thereby converting into a passenger reaction (option) to the passenger. For drivers, only the difference between the traffic volume of the business volume through the peak value is diluted in the trough, I am known as industry practices. The above is the operational rules of high-efficiency Santana taxi.
But XialiThe taxi price is low to form a low valley time, while ensuring peak hours, it can achieve full load of low valley time. It is obvious that the low price is a lubricant effect. So, in the moment ………… When the freight is low, it is to reduce the shortement of the number of business volume by the passenger ratio, which is continuously improved by 23%, and deliberately creates high-frequency consumption environments. Let the taxi have always been in high The probability of heavy cars. 
If there is no mistake, in the 2003 Transportation Bureau (the official name at the time) and a topic: Chongqing refused to carry long distance, Shanghai refused to carry a short distance. This is because the driver is related, Chongqing is low, and the operation can be high frequency over the city. If the long-distance remote area will be empty, the driver will have an obvious profit from the profit output. Difference (the freight structure is unreasonable ?? When is it reflected? It is not expanded), so Chongqing refused long distance.
We need to think more about the market, cater to passengers potential rigidity, increase the business of employees, reasonable thinking, not simple subsidies Driver. How to provide independent travel space to more passengers and reduce travel risk? “Xiali” mode is perhaps the best self-rescue transition in the industry.
The view is limited to Shanghai, and the brick is pushed! Contributing to Shanghai to fight the epidemic in Shanghai.