On March 1, 2021, assembly 20 female editor-in-chief and Kol , and 10 fennel cross-border big coffee On July 17, 2020, the selection was launched. After three rounds of voting, the best products in their minds were selected from the mainstream products of nearly 200 new listings. This is Chinese women’s car consumption [123 ] .
After the sea election and primary elections, annual cars, annual design vehicles, annual environmental protection vehicles and annual wisdom cars Born on December 30, last year 
, they are –
MIDDOT; the year car three:
Lincoln Adventurer , Land Tiger Guardi, Lead 05 Middot; Year of the year design car three:
Geely icon, polar 2, Havaldog [ 123] MIDDOT; Year of the Environmental Car:
Audi E-TRON, BYD Han, Xiaopeng P7
MIDDOT; Year of the Wisdom Triple:
Changan Uni-T, 蔚 来 EC6, high HiPHI X
worth mentioning Yes, in the judges of the Chinese female automobile consumption, there are three annual car judges from the World Women, and they have been surprised by the development speed of China’s automotive products, and believe that Chinese products are not compatible, but leading By.
Today, China’s female car consumption awards are officially announced, and Lincoln adventurers have won the first annual car award, annual design vehicle, annual environmental protection car and annual smart car three prizes, respectively from Geely Icon, Xiaopeng P7, 蔚 来 EC6 abstract. In addition to the products of women, this year, in addition to the product, the brand service of women consumersQuality set up a fashion service brand award, Mercedes She’s Mercedes, Lincoln’s “her way” and Cadillack’s Cadillac law yield, and finally Mercedes-Benz wins with She’s Mercedes.
Why is China today? Women’s car consumption?
This is an inevitable trend in the era of women’s consumption
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Today’s female consumption supports a huge consumer market, in buying a house, caring this big consumption, the proportion of female consumers is growing in geometric multiple. “She consume” is already the biggest consumption of the biggest consumption, as the general manager of the Ai Rui Group / Iron Capital Director Fang Fang said, “Believe in the ability to make money, but also believe in women’s spending capacity.” 
The proportion of decision in car consumption is improved, and men have declined; during decision-making process, male decision-making process is longer and more reasonable. Women are biased towards rapid decision-making, and the intention of creating word of mouth and traffic for the brand is significantly higher than that of men, and it is more likely to be “planting grass”.
The data of the Ai Rui Investment Research Institute shows that women are changing from the perspective of the vehicle consumption in the perspective of the vehicle: 2018-2019, there is a country, to In the store, test drive, car purchase, women’s proportion increased rapidly from 23.6 percent in 2018 to 38.5 percentage in 2019, and the growth rate reached 63%. It is estimated that by 2022, the decision proportion of gender in car consumption will gradually tend to be similar, and the male accounts for about 54.4%, and women account for about 45.6 percent. The needs of women consumers on the product, in addition to product parameters, performance data, more need to be “professional”, “extensive”, “meticulous” Consumption guidelines, it contains evaluation of design, quality, driving experience, cost performance, brand image, etc.
China women’s car consumption awards with principles of public, fair and fair, with “most standardized, most quality, most cross-border”, to build China’s most Neutral, most authoritative, and most consumer-leading automotive selection.
In the new era of car consumption, such a professional + female perspective of the car product selection will become a car purchase guide for female consumers, as well as the future Car product design and development provides directions to promote the development of China’s auto market.