The Kia flagship sedan came to, can she help the Korean car turn over?

In 2021, the large series of series of “Save the Chinese Market” starred by the Korean car still continued to be hot, causing the audience to be enthusiastically sought after. Since last year, the Korean car has launched a new car in China, including the ten generations Sonata, the name, Ilant, K5 Ka Cool, etc., even the Lou Sheng L, just released, has also arrived, will start selling sales. Obviously, the new car new car plan is in an orderly manner.

Recently, the official rendering map of Kia announced the large-scale sedan K8. Perhaps many people will think that this is a new sedan sequence, in fact, K8 is just the success of K7, and Kia is only playing some small cleverness, so that consumers K8 think is a new product, dilute the color of K7 in the past.

Korean bus has always had its own understanding, although the finished product is mixed in domestic consumers, but dare to design the same Walking the differentiated route under the quality of the quality, this courage is worth a bit. The new car uses a family-cultural design language. The large-size tone is very powerful. The two side headlights are sharp. The next day, the driver is composed of multiple rhombuses, and there is a high identification after lighting. In addition, notice that K8 uses a new brand LOGO, the style has become more flat, and the grade is more featible.

The side waist line of the body does not “let go” in the model of the main slightly, and creates a folded layer through the sheet metal. Still along the smooth line design, match the back design, or make people recognize that this car is from the products from Siamese. In terms of size, only the length is only 5015mm, combined with large sedan positioning, and the space in the car will naturally do not have to worry too much.

The tail is used to create a “small duck tail” design with the tail box door, bringing some perimeter, using the penetrating tail light, two paragraphs present the Y-shaped structure, And extended to the rear wing plate, which helps to broaden the trails of the car, located at the bottom, bilateral co-exhaust gas around a silver ornament, exquisite.

Interior design

The lack of lack of the car is simple and the design, the double-connected screen design is very technological, the liquid crystal dashboard and the central control screen are not small, the central control station utilizes overlapping design Fashion the level of layers. The steering wheel style is distinguished from the Kia family design, the style is close to the high-end brand Jieji, with the upper knob shift mechanism, and the advanced sense is particularly obvious. In addition, as a product facing the medium-large-scale car market, the work materials are particularly important, and the large-area leather materials are covered in the center console and door panel position, while also adding wood grain and a little chrome-plated decoration to embellish, and the overall visual effect is quite excellent.

Dynamic assembly

From the current announced information, Kia K8 has four power systems available, 2.5L, 3.5L, respectively. Self-absorbing 8AT and 1.6 mixed with 6AT combination. The new car will be sold in the South Korea market in March, which will enter North America in the second half of the year, which is used to replace the original K7. As for domestic, there is currently no exact news to introduce.

The market prospect is not optimistic

However, even if it is introduced to the country, the ending can only be a grass closure. Because there is no high in the domestic market, the brand image continues to fall in a long time, consumers have gradually lost confidence in the Korean bus, and this is why the Kaoyu and Sonata, which are only a small flowers, The positioning of lower Elantles is close to 20,000. Nowadays, there is now a model that sells a price and the BBA median sedan in China. Consumers will definitely think that it is worthless, have this money to buy BMW 3 Series open? Not only the face is there, and the price of the car is also high enough. What’s more, with your BBA’s product, the actual luxury and driving experience who wins who is not necessarily? After all, people have already touched the high-end market, and although there are Jiegis Si, although there are Jieji Si, after all, it is the main business of the US market, and domestic consumers don’t know what brand is.

Therefore, after the lesson before K7 (Kaizun) before, I feel that Kia K8 is introduced into the domestic market.渺. Forcibly compressed costs and cannot reflect K8 real product force, and the results are still increasingly marginalized by their brands.