The lead in the independent brand is a very unique design of the design, the leading brand design team and Geely and Volvo are the same team. The leader is Peter Middot; Hobri. From 1991, we served as Director of Wolvo Design. Later, it became the senior vice president of Geely Automobile Design, and of course the design is also his responsibility when it is created.
The picked potential user group is a young man living in urban, and has a small and white collar elite in the career. They walk in the forefront of the fashion, pursue the personalized products, and they are not willing to flow through the flow.
So we saw personalized design ideas in the design of the leader, using the stepped design language, through the divided headlight, no big mouth design, front of the front of the front is black The intake grill running through the head is to create a sense of layering.
The gathered 01, 02, 03, 05 is strictly followed by the catenium design style. Until the recent launch of the leader 09, broke the style of the past.
The positioning of the leader 09 is a large SUV, and the first model using the Volvo spa platform, which is expected to have seven versions, and the leader 09 will become the flagship model of the packet.
But after the pick 09 released pictures, there is a considerable number of people think that the design of the leader 09 is “running”, especially the front part. Although the split lamp has been reserved, the shape of the China network has changed significantly, and the air water filling grill is used, and the area has become great.
We look at the front face of the leader, as shown in the figure below, the black intake grille does not become the focus of the first thing, two The parallelistic vertical LED day running light is very attractive, which will let you recognize this is a packet.
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But the words come back, if the leader 09 is still designed according to the previous leader. So will the design really succeeded? In fact, it may not be. After my analysis, I think that I’ve been in the end is that the leader 09 has become a lot of compromises in the size of the model.
Since two brands are a small brand of young people at the beginning of the establishment, many models previously released are compact SUVs or compact cars. And these models are also partitioning of bias, such as packet 02 and packet 03. The leading design language is also designed for these positioning.
Similar examples are modern cars. Modern cars have recented design styles on the SUV in recent years. But this design is good on small SUV, but in large SUV, it is very bad.
After the listing, Paris Emperor was controversial on the shape of the head, similar to the gingt 09, using a split headlight, a huge mednet modeling. How to see how this style feels strange. That is, this style is not suitable for use in medium large SUV, but it seems that there is not only a domineering place, but it feels very screwdrous.
However, the same split headlights are designed to be used on your size, such as Kona, model design is very harmonious. Very exercise. Perhaps modern cars have been aware of the problem, so modern automotive new design language has changed. In the new Tow singer, we saw the new design of modern cars. So I estimate that Paris Emperor will definitely revise when Paris Emperor is changed, because it is really not good. 
The same reason, the packet 09 is also a comparative styling design, but unfortunatelySpa Platform + Volvo Engine + 8at These excellent hardware. It is estimated that the sales of packets 09 will not succeed.