The millet is still going to make a car.
March 30, Xiaomi Group officially released an announcement: Xiaomi will set up a wholly-owned subsidiary, responsible for smart electric vehicle business.
Little Millet Chairman Lei Jun will serve as the CEO of the intelligent electric vehicle business.
The message is published. It has caused great attention from the entire auto industry and the science and technology community.
Founded on March 3, 2010 with a small rice from the mobile phone. For more than 10 years, in addition to the mobile phone, Xiaomi’s layout in smart home has been very perfect. In industries such as consumption, social networks, automobile traffic, cultural entertainment, etc., Xiaomi is also widely involved.
On March 30, Xiaomi Group not only announced into the field of the car, but also the new LOGO.
This move marks that Xiaomi officially entered a new era.
In fact, with respect to millet, the front time has been rake. However, it may be that the time is not mature enough, or for other considerations, Xiaomi official is just a mouth.
From this point, it is also very cautious about making this matter.
Not just Xiaomi, from a global perspective, many technology and Internet giants are also very keen on this matter. Including apples, Baidu, etc.
Some time, there is a media report Huawei to make a car. However, from the current feedback, Huawei is not big. At least, this is currently the case.
While Huawei did not make a car, Huawei has been involved in the automotive industry very early, and has a depth cooperation with many automakers.
According to Lei Jun, Chairman of Xiaomi, as early as January 15 this year, I received the prospect of the Millet Board proposal to start researching the electric vehicle industry.
After a long period of time, Xiaomi conducted a visit to communicate in 85 fields, with more than 200 vessels in the automotive industry, opened 4 times. Management internal communication meetings and two formal boards, eventually decided to make a car.
The Lei Jun also revealed that in the past, there was a rice powder hoped to open a ride car in Xiaomi.
So, Xiaomi has made a car in three months.
There is news that Lei Jun has visited Mask twice, and also invested in a number of electric motion companies including Juanluo.
The thus can be seen. About Xiaomi’s car, Lei Jun has been prepared for a long time.
At the Xiaomi Spring Festival, Lei Jun said that the car will be the last major entrepreneurial project in his life, willing to press all the achievements and honors to fight for Xiaomi.
At the end of 2020, Xiaomi’s cash reserves were 108 billion yuan.
Obviously, the current new forces are a wind, but the risk is very large. As the helmet of Xiaomi, the Lei Jun of course is very clear, so he will say that Xiaomi is affordable.
However, there is news that it is different from Xiaomi mobile phones, and Xiaomi car positioning is relatively high, and the sale price of the entry version may be more than 100,000 yuan or more. It’s not that the previous online is, the price is only three or 40,000 yuan.
Xiaomi’s joining will make the domestic pure electric vehicle market will then rush.