On March 8, Xiaopeng Automobile officially released the fourth quarter of 2020 and the annual financial report before the US stocks opened, and the financial recalmination will be held in the same period.
The financial news data shows that in the fourth quarter of 2020, Xiaopeng Automobile delivery and revenue increased: a total of 12,964 new cars, which increased by 51.1% compared to 8,578 in the third quarter. The total revenue was RMB 2.851 billion, and the income of 1990 million yuan in the third quarter increased by 43.3 percent.
2020 year, Xiaopeng Automobile General Crew received RMB 5.844 billion, increased by 151.8% from $ 2.321 billion in 2019, the total delivery volume of new vehicles reached 27,041, and 12,728 in 2019 increased 112.5%. .
At the same time, Xiaopeng Automobile has achieved net loss in 2020, and the gross profit margin rotates for the first time: net loss is 2.732 billion yuan, last fiscal year is 3692 million yuan, down 26% year-on-year The interest rate reached 4.6 percent, and the previous year is -24.0 percentage. In addition, Xiaopeng Automobile Cash Reserves is 35.342 billion yuan.
For the first quarter of the upcoming 2021, Xiaopeng officially expects 12,500 new cars, and the income guidelines 26 billion yuan, continuing a substantially grew year-on-year.
At the same time, from the “three stupid” in the eyes of people to today’s “three small”, three companies are along different ideas, toward differentiation paths, more divers, rich Surface development.
■ The best expensive sale is the best
Although the new champion of neoguan pneumonia is a shadow of 2020, Eventually no time to block the era of automotive new energy transformation. The most prominent performance is that three companies have in the past 2020Climbing products delivery quantity.
In 2020, the number of new cars in Wei came, ideal and Xiaopeng was 43,728, 32,624, and 27,041.
The first flight is the first to rank first, and the delivery has grown by 112.6 percentage than the delivery of 2019. Among them, 蔚 来 ES 8 is delivered about 1.08 million, and the ES 6 is delivered for approximately 2.79 million units, and EC 6 is delivered 4922.
This means that the sales force of the propanage is still the listing of the listing in 2019, but in 2020, the ES 8 and the new EC 6 are also sold. It has been supported. At the financial report, the high-level level emphasized that these two models have brought higher gross profit, especially after the third quarter, the entire vehicle gross profit margin increased from 14.5 percentage in the third quarter to fourth. Season 17.2 percentage
According to the official expression of the official, 2020 is in 2020, China Electric SUV market sales champion, ES 8 occupies sales in the high-end electric SUV market in China. EC 6 won the first place in China’s high-end coupe from the SUV market for 3 consecutive months since November 2020.
In addition, if you open the APP to choose an ES 6 to start configuring a model, you will find that the product is in the same product, from the seat to the interior, sound from the seat to the interior. Machine configuration. This will undoubtedly bring more profitable space to the product. 
The officially said that the current bicycle fare price is more than 400,000 yuan, combined with good sales performance, and also gives it to the whole year It has been powerless.
The previous high-stricken, constantly “burning money”, from sales, entered the sweet period of the brand and reputation brought by the previous accumulation.
At the same time,I want to have experienced the wind wave recall of “Broken axis” in 2020, but it does not affect its good grades of 326,000 sets in 2020.
According to the multiplist data, in 2020 domestic new energy vehicle market, the ideal one of the retail data is ranked seventh, which exceeds BYD and Wei to ES6. If you go to the ideal store, you will also see a “2020 China New Energy SUV Sales Table” in the official statistics, and the ideal one ranked first.
There is clearly a text game, ideal one with increased range power is not a pure electric vehicle, and there is no direct competition with ES6, and how much is more unspeakable than sales. the meaning of. 
But Ideal One is realized, proves that even if the power route that has been questioned by other car companies, can be used in high quality experience, sincere price, still get consumption Approveption of people.
To know, Ideal One has just been listed in December 2019, but also only 1530 units, and deliver 1,000 units.
Of course, after Ideal One is sold, there is a traditional manufacturer to follow up the extension technology to create a competitive model. However, it is worthy of further thinking about these manufacturers. Is the consumer only because of the extension technology, is it ideal one? 
Finally, the product price is lower than the other two, and the only launch of Xiandong, a pure car. Even so, this has not brought more advantages to Xiaopeng. The sales level is not as good as it is, and it is the third place with more than 27,000 performances.
If the reason is analyzed, it can only be said that the pure electric car Xiaopeng P7 is a bit late: 27,041 cars delivered by Xiaopeng, the delivery volume of P7 is 15,062. To know that Xiaopeng cars announced in late October last year, and the first Monetary Xiaopeng P7 offline.
In addition to the production capacity of Xiaopeng P7, compared to the ideals, Xiaopeng is lower in the two models sold in the sale, and there is also a better price. The existence of many competitors, this is undoubtedlyIt also brought more pressure to its sales.
It is worth noting that the recent three small strong also announced the delivery of 5,578 in February 2020, but also to deliver 2,300 units, Xiaopeng delivered 2,223 units, all were affected by the Spring Festival holiday, compared to The fall in January.
Furthermore, it is expected to be more than 20,000 yuan for the delivery of 2021 first quarter. In contrast, Xiaopeng’s delivery estimates are 12,500 units. No accident, in the first quarter of 2021, it is still the best in the new forces.
As recently, Tesla sales announced in February in February in February, accounting for more than 2% of the domestic pure electric vehicle market. Among them, Tesra Model 3 sales is 13,688, and Model Y sales rose to 4,630.
This seems to have confirmed that the top of the propan is often said in recent days. It is a luxury brand like Mercedes-Benz, BMW. Tesla is Toyota, the public, the public, the two competition has little effect. The statement.
■ The most profitable maximal
The founder Li Xiang also boarded the stage of network variety “Wonderful”. In the show, the company employees have the keywords that are unanimously selected in the comments of the boss.
The founder is finely calculated, reflected in the financial data, is the ideal car’s “money to make money” stronger than the other two:
● Xiaopeng has a year-on-year increase of 151.8 percentage in 2020. The net loss is 2.732 billion yuan, a year-on-year drop of 26%.
● Ideal 2020, a year, a year-on-year increase of 3225%, net loss is 151 billion yuan, a year-on-year decline in 93.3 percentage.
In particular, in the fourth quarter of 2020, ideal is the first to achieve a profit of 108 million yuan. In the same period, it was a net loss for nearly 1.5 billion yuan, Xiaopeng net lost 787 million yuan.
In addition to revenue data, gross profit margin is also an important basis for judging the development of the enterprise. The gross profit of the three enterprises achieved the negative rotation:
[ 123] ● It is 1.873 billion yuan, gross profit margin 11.5 percent.
● The ideal hair profit is 1549 million yuan, the gross profit margin is 16.38 percentage.
● Xiaopeng hair profits is approximately 267 million yuan, gross profit margin is 4.6%
Mao profit and gross profit margin, means that three companies are no longer losing over the sales level. Money sells the car. Ideal as the player of the three strong in the final admission, the gross profit margin is the highest in the three, and it is currently the most profitable in three companies, closest to profit.
Finally, it is worth mentioning that after the announcement of the financial report, three companies have announced the cash reserves in the hand: 42.5 billion yuan, ideal of 29.87 billion yuan, Xiaopeng 35.342 billion yuan. 
In 2019, in 2019, it was only 1056 million yuan in the hands of the Fei Da, which was once in the financial report. “The cash balance is not enough to support the operational funds and liquidity required for continuous operations in the next 12 months. “In just one year, the situation is completely flipped.
Nowadays, the three new forces of the food, obviously have a stronger than the next larger market competition.
■ Each gradually formed style and road
From Wei Si, Ideal, Xiaopeng’s financial performance, you can see the delivery of three companies, Revenue and other performances are in a healthier direction.
From the three financial data and the official future look at the official future, Weilai, Ideally, Xiaopeng also gradually found a more clear development route, and is along the road.The line runs.
The key words of the propanity are obviously “luxury”: continuing to strengthen the product power, maintain high prices, high service standards, and create a truly luxury electric brand with high prices. 
The ET7 published on Nioday has been refreshed from the battery capacity to intelligence levels. In this, Li Bin promised to invest 5 billion yuan in R & D in 2021, far higher than the other two new forces.
On the sales outlet, 2021 plans to create new 20 Jewa centers and 120 Juanlai space. In the charging facility, the target achieves the total amount of more than 500 replacement stations, accumulating 600 overcharts and 15,000 destination charging piles, and will also strengthen the incomplete region of Xinjiang, Inner Mongolia and Heilongjiang and other recharge. Electrical facilities construction. In addition, it is also planned to enter the European market this year.
Therefore, we have reason to believe that for economic wealth, more valuable services, I hope to buy a car map, the attraction of the awareness will continue to increase. At the same time, with the continuous climb of delivery, the scale effect of the propan is gradually reflected.
Of course, when sales have risen, how to continue to maintain high quality service levels will be the key to the test of the ability to operate.
The ideal car is affected with a strong founder and is very “pragmatic”. Li Xi’s understanding of the previous internal letter: Family users who have won the child, with charging conditions. Ideal One’s product people have gradually become the image of “new energy dad truck”.
Of course, the ideal car also possession for the future development route in the next decade: First, the urban pure electricity and long-distance power generation is the value of the user value; the other is ten minutes to add 300-500 kilometers to life 400 kW super fast charge high voltage pure electric platform.
About this route, Li Xi has made many explanations that have also been pragmatic – the pure circuit line does not bring a good experience to consumers in the case of poor charging efficiency at this stage. Therefore, the ideal car will continue to increase the time before the ultra-high pressure charging technology is mature.
from 20Starting in 22 years, the ideal car will receive at least 2 new product delivery markets every year, and will deliver the pure electric series products in 2023 to complete the product coverage of 15-500,000 price ranges.
However, the ideal car also sets another FLAG who looks not so pragmatic, it has become China’s first smart electric vehicle company, accounting for 20% market share, and sells 1.6 million sales targets. In the end, this is a real goal, or the morale of morale, and the test of time is tested.
Finally, for Xiaopeng, “Intelligent” will be the core competitiveness of its main. From the financial report, it can be found that the annual R & D fees of Xiaopeng Auto have been more than the desired, but the research and development cost is 6 billion. Xiaopeng is also a businesses in the three in the year, but not only the latest advanced driving assistance system NGP function has reached 1.3 million kilometers from OTA upgrades. The rear software revenue of the machine system has also been significantly reflected in the revenue.
Recently, Xiaopeng Automobile also officially announced that the NGP long-distance automatic assistance driving challenge will be conducted from Guangzhou to Beijing.
In addition, Xiaopeng Auto or the only company in this year announced that the company will deliver new cars this year. It is reported that this product will be equipped with a model laser radar to support the XPilot 3.5 system with the automatic driving ability of the city. It is expected to be officially delivered in the fourth quarter of this year.
Remember that Ho Xiaopeng is on Weibo in Weibo to “emoubo” on Mask? Perhaps on the automatic driving ability of this product, you will be able to verify that He Xiaopeng is open.
From the financial report data, we can see that the three new forces of Weales, Ideal, Xiaopeng have been harvested with more mature products and services. Market scores, financial performance is also better.
At the same time, the other recent hotspot is that in the national 2021 government work report, it is written to government workers for 7 consecutive years.The term “new energy car” is not mentioned separately this year. The government focuses on the side of the new energy vehicle area, which is gradually introduced to new energy vehicles, turning to focus automake usage, infrastructure construction, to create a good environment for consumers to use new energy vehicles in order to accelerate the popularity of new energy vehicles and Extension.
This will inevitably bring higher requirements to all companies. For Yulai, Ideal and Xiaopeng, although the next market competition will be more intense. In order to continue the unprystable advance advantage, find a market positioning, bring more quality products and services to consumers, will be an eternal issue.