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The new brand build Guangzhou Auto Show, Beijing Automotive Group “high and new, special” comprehensive strategic landing

November 22, 2019 Guangzhou Auto Show officially kicked off. As the end of the show have an important benchmark significance, Guangzhou Auto Show has become the major auto companies to observe the annual development achievements and future direction of the window. This show, BAIC issued a high-end brand ARCFOX heavy “unbounded ecology” business model, a new passenger car brand BEIJING completed and released its debut forward-looking technology and new upgrade Chie housekeeper APP in a large auto show, “Beijing” off-road vehicles, Beiqi Changhe, Beijing Benz, Beijing Hyundai exhibited the same stage.

Auto Group Party Secretary, Chairman Xu Heyi said, standing in the automobile industry a century of change era nodes, Beijing Automotive Group to help China car power dream for the mission, by deepening the “high and new, special” strategy, to promote the “Rise of Beiqi” into the cause of sustainable development track.

The Guangzhou auto show Beijing Automotive Group in 2019 after a comprehensive presentation of its own brand adjustment system, show Beijing Automotive Group “high and new, special” landing comprehensive strategic, comprehensive new energy technology and intelligent network-linked “wheel-driven” strategy continue to promote the strategic results.

high: high-end brand ARCFOX interpretation of “unbounded ecology” business model

ARCFOX is BAIC issued in March this year at the Geneva International Motor Show premium brand. This show, ARCFOX independent booth in the GT and ECF two series of high-end electric cars, and published “unbounded ecology” business model.

ARCFOX of “unbounded” embodied ability to integrate resources. ARCFOX relying on Beijing Automotive Group R & D, travel, charging for electric service areas of resource utilization and battery echelon build a foundation for sustainable development of ecological model innovation, together Daimler, Magna, Huawei and other global quality resources and build a trend to adapt to change, break through the traditional boundaries, the full liberalization of the integration of new industrial pattern. ARCFOX and Daimler common battery system testing laboratories and to Daimler’s rigorous testing standards test product ARCFOX battery system; ARCFOX relying on the country’s new energy vehicle technology innovation center, six to eight countries worldwide more than 6000 R & D team, to invest 2 billion yuan of the world’s leading test verification center, 470,000 electric car production experience, 470,000 vehicle traveling data such as R & D resources to provide technical support for the implementation of ARCFOX “unbounded ecology” strategy.

ARCFOX of “unbounded” embodied in science and technology to make travel worry-free. With ultra-low power, quickly fill power two advantages, ARCFOX will really solve the user’s range anxiety, 2.2C super fast charge technology of its own, charging a 10-minute endurance 200 km; Huawei jointly work together to build an autopilot system, let’s ARCFOX product truly autopilot level; with Magna to build a high-end smart new energy vehicle manufacturing base, providing vehicle solutions to high-end manufacturing process Magna is ARCFOX; over 200 ARCFOX test vehicle is high temperature, extreme cold, etc. conditions for road test.

ARCFOX of “unbounded” is also reflected as a direct user services. ARCFOX line with APP as a front-end digital contacts, customers realize the value of insight, precision marketing and service experience optimization, the next line will work with distributors to build more than 100 highly digital store within two years, including functionality as the standard distribution division shops and brand experience centers and factory outlets, aims to build closer ties with the user really break the boundaries of time and space, to achieve a high degree of adhesion to the user; ARCFOX efficient integration of China travel service user level, enjoy light travel, orange Beijing new energy, Beijing Automotive special call, Beiqi wisdom, energy and other blue Valley Auto Group quality resources, build travel, electricity, network linking, car, maintenance, system service life of six scenes, breaking the industry and business border, to provide users with specific tangible solutions.

New: New passenger car brand BEIJING create “temperature” and “soul”

BEIJING brand is the integration of Beijing Automotive Beiqi Group, Beiqi new energy resources to build a new passenger car brand. In this show, BEIJING brand exhibited 8 models, including Beiqi new energy BEIJING-EU5, BEIJING-EX3, BEIJING-EX5 other four models of pure electric vehicles, as well as Beijing Automotive BEIJING-U5, BEIJING-X3, BEIJING-X5 and other four models fuel vehicles. It is reported that on technology research and development platform, BEIJING brand in the next five years, R & D investment will be $ 20 billion, to build BMFA gasoline-electric hybrid product platforms and BE22 pure electric high-end proprietary platform; on the product, at this stage eight oil full coverage of electrical products, there will be more high-end pure electric and hybrid product launches in the future.

“technology temperature, the product has a soul”, BEIJING brand concept to get deeper in the interpretation of the Guangzhou auto show. BEIJING temperature and soul of the brand at the technical level is reflected in the evolution of intelligent vehicle. BEIJING brand new generation of intelligent electrical and electronic architecture (E / E architecture), the highly intelligent driving and intelligent interconnect into intelligent cockpit, become the soul of man-machine Internet community. Sensing technology based on C-V2X global, Internet-based high concurrent processing mechanism 5G of the vehicle, based on driving habits, technological innovation life recognition, so that each vehicle has become a unique individual with a high degree of wisdom.

BEIJING brand technical level temperature and soul, but also in the evolution of vehicle safety and experience. A full range of intelligent driver assistance, mostly from the decision-making early warning detection and reliable passive safety and sound absorbing structures, let BEIJING brand new product has a future level of five-star crash. A global leader in new energy technology three-test verification center, on the basis of the device has the ability to protect every consumer safety. Meanwhile, BEIJING car brand will be through biological sensors, infrared cameras, artificial intelligence algorithms and other technologies in order to bring health experience of wisdom; through active avoidance of CDC technology, human intelligence Air-conditioning, no sense of zero gravity Airlines seats and other technology, for users to create fully involved in the wisdom of comfort.

BEIJING The brand also issued a “55-degree service” customer care program, the first “5” stands BEIJING committed to expanding the breadth of customer service, depth, height, speed and temperature, the second “5” to build the star tube BEIJINGFamily-style service. “55 of the service” customer care program includes build covering car sales, service, covering food, clothing, shelter, transportation, use, travel, entertainment of the “seven one” open service platform; for the private market and operational market, the introduction of customized service; 7 * 24,365 * 24 hours a day, full-cycle services, established more than 550 network service system, to achieve the entire network coverage and other programs. In addition, BEIJING brand Chie housekeeper APP in the user interface, the car empty function, a new iteration of the interactive aspects of the community to upgrade to highly functional, interactive, ecology, meet users’ to see the car – a car – car – Replacement – recommended – sharing “online services full cycle, but also to meet the living, shopping, community exchange and other episodic needs, and to provide users with personalized, customized services.

Special: Off-road vehicle brand “Beijing” will be differentiated features to maximize the advantages of

on behalf of Beijing Automotive Group, differentiation characteristics and advantages of Beijing Automotive Group SUV brand “Beijing” exhibition displays the BJ80 Masterpiece Edition, BJ40 city hunter Edition, BJ40 ring tower champion Edition, BJ40 PLUS, BJ40 climbing version of off-road vehicles and other products.

“Beijing” brand carries BAIC accumulated half a century of military quality and gene technology, as China’s hardcore off-road leader, has always been the spirit of craftsman heritage “off-road family” reputation, to create “the first Chinese SUV brand” vision. Since the beginning of this year, “Beijing” brand integration since the operation, the first “new off-road grading standards”, the brand’s four major product lines, the new name for the S / P / C / SE series. Future, “Beijing” brand will continue to improve off-road “2-4-6-8 / 3-5-7-9” series and other products, to achieve military, professional, modification, pan-city cross-country-wide coverage and other products for off-road enthusiasts of powerful off-road performance of the series BJ20, BJ60 series, as well as those who aspire to meet the demand for off-road comfort and economy, the city launched series products BJ30, BJ50 series, BJ70 and BJ90 series series.

2019 Beijing Auto Group brand is up, up products, technologies crucial year upward. 2019 is almost over, but the Beijing Automotive Group”High and new, special” pace strategy to achieve high-quality development of more and more solid, confident.

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