The new generation of Mercedes-Benz S-class has been completed, the same is a luxurious BMW, it must not see that after 7 is finished, the new replacement model is happily Come. The current BMW 7 is experiencing a successful relevance, and many Bimmer’s horses have also caused a small public opinion. This stable and low-key luxury executive, in the rumor, I have a personalized route. The new 7 Series will have the edge of the replacement, how to upgrade BMW has given his answer. Can this BMW find a defeating Mercedes-Benz S?
(new Generation BMW 7 Series Rendering Map / Spy photos)
Although online public opinion, the current BMW 7 Series quot; 离 离 quot; intake grille, have been questioned. However, sales after the change have improved, BIMMER is very useful. Opened the idea of BMW, BMW 7 Series’s change ideas were very clear, that is, no longer abide by the stubbornness of luxury administration, changing the flagship image. 
Take this idea, in the new generation of BMW 7, which is about to replace, is equally applicable. Splitted headlights, weakened Hofshist corners, as well as a huge air grid, is a bold innovation. Although it seems to be alternatively weird, it is dissatisfied with the era, but the BMW 7 is intended to keep up with the era of melody, integrating the intelligent netizen. Add sports and technology on the basis of luxury. Therefore, the new generation of BMW 7 Series is clear and clear.
Although everyone will compare BMW 7 Series and Mercedes-Benz S-class, They also have a difference. Although the same is a luxury administrative route, the direction is also significant.
The previous S-class is a luxurious experience, which is a fine tradition from the Tiger’s head. This year, the new generation of S-class is already listed. Everyone thinks it is very quot; show QUOT; But no loss is a decent, and the sense and texture are very outstanding as an administrative sedan. But who can think of it, these are not its selling point. The new generation of Mercedes-Benz S-class selling points, actually become a scientific and technological fan. From the naked eye 3D instrument, AR live navigation is also gesture control. L3 automatic driving. Based on this luxury, the selling point of the main science and technology is indeed a bit of awareness of the Class S-class, although the previous models are also high, what electric suction doors, high-grade audio is basic operation. And this new generation Mercedes-Benz S level is clearly given a different experience, although it is not a design, it is not good, but no one may negate its luxury.
Who BMW 7 Series? It has always emphasized the driving experience, including the current model, still in the last generation of V12, with the regulatory requirements, V12 obviously the last road, 4.4T V8 is also in jeopardy. The new BMW 7 Series will only be out of power with 2.0T, 3.0T is sublimation, and PHEV is aid. How many kinds of festive marketing have been sold. It is not difficult to find from the new generation of Mercedes-Benz S-class upgrades. For this level of consumers, they don’t need an abnormal outstanding trait, and it is a balanced experience that is not losing. How much is difficult for these cash 7 Series.
From the new generation of BMW 7 Series rendering, Founder and calmly filled the whole car design, more and more controversy, and then there is no Bango’s day. On the luxury level, the past BMW is really better than the Mercedes-Benz, although it is luxurious, but quot; luxurious quot; insufficient. But good, quot; gquot; the chassis code of the era, the interior experience that has never been attached will increase. 
As a luxury symbol, the new Mercedes-Benz S level has begun to try a new road. The old quot; luxury quot; two words, no longer a brand highlight, but the basic quality. And BMW needs to take care of the eliminationThe expectation of the BMW brand is in the consumer heart to reshape quot; BMW 7 Series quot; label. Use Mercedes-Benz to the most good mode, sniper the S level. In fact, BMW is not attempting, the design of the class song era is a subversion. 
Rehabilitation image is really difficult, but as a era node alternating fuel and new energy. The movement of the flagship can reflect a brand for the interpretation and thinking of future direction. In the waves of the times, BMW will use the new generation of 7 Series to give a clear answer.
Touch consumers with consumers like things, and then create an image of the brand genes, Like Mercedes quot; luxurious quot; image. Although success is unable to make it, you can get experience. Mercedes-Benz can always take a time demand and make adjustments for timely. BMW take the Mercedes-Benz, also want to seize the movement of the times, and go out of a road that is not luxurious and luxurious.