In recent time, Kia has replaced the new car standard, and the company is also changed from Kia Motors Corp. to Kia Corp., and pursue the simple wind. According to the news, Kia is about to officially release the latest flagship model in March – Kia K8.
Strictly, K8 is not a new model, but the last generation of K7 (for domestic Kaizun) replacement models. The new car is positioned as a medium-sized sedan, with greater size, more avant-garde design and more technology, and also equipped with the latest brand logo.
At a glance, the appearance of Kia K8 is indeed strong. A large number of rhombic cuttings are used inside the tiger grille, and the design of the daytime linelight is also very unique, and it has made good echoes with Chinanet. Compared to the Kia K5 listed last year, it is obvious that the shape of K8 is more “sharp”. However, the appearance is really good. Some netizens think it is radical, pioneer, and some people feel like intensive fish scales.
[123 However, the automotive design of the time seems to be more and more likely to fuse this large-sized frame grille and geometric elements, such as the red Chang’an Uni-K also uses this style of front face.
The tail section, the shape of Kia K8 is slightly placed, and the penetration tail light similar to Kia K5 is used, which is also the latest family elements. One, the Y-shaped tail light on both sides has extended to the C column. Two-two-bilateral exhaust pipes are decorated with silver trim strips. Of course, for this flagship sedan, it is already eye-catching.
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From the exposed spy photos, the central channel is slightly protruding, It is equipped with a rear air conditioning air outlet, and the latter housing space is quite wide.
When it comes to the interior, it can be seen from the spy photos, and the latest LOGO is also printed in the middle of the steering wheel of Kia K8, and the overall layout is simple. The prevalent full liquid crystal meter + large-sized central control screen integrated design, the shifting design is a knob. Since the Mercedes-Benz E-class fired this double-screen connection design, many models have followed, but Mercedes-Benz itself has to turn to the vertical screen.
Mercedes-Benz E-class interior
Finally, in the power part, Kia K8 is expected to be built with modern Yazun with platform, providing 2.5L gasoline + 8at, 3.5L gasoline + 8at and 1.6T mixed + 6AT and other power combinations optional, Some models will also be equipped with four-wheel drive system.
It can be seen that from the avant-garde design, to the wide body space, and then to the multi-selection power system, etc., each aspect of the sub-K8 The product is still relatively balanced, reflecting its level as the latest home flagship. The new car will be released in the Korean market in March, and the K7 is replaced in the US and other markets. So, is it expected to introduce China? [123
When the almost every car company is trying to enhance the brand value, from the release of more trend of LOGO, we have launched a variety of “high-end models” It is for the high-endization of the brand image, and it is naturally no exception. Just, to introduce K8, Kia will face two obstacles.
The first is low-endization of the brand impression. Once upon a time, Kia had a low-priced model such as Milita to quickly open the market. Once K5 can become one of the “silk three treasures”, but also benefits relatively good value. By now, there is no luxury model in the Chinese market in the Chinese market, and the new K5 Kaku can only be considered a mid-range sedan.
However, it is subject to a cost problem, and the pricing of Kia K8 will not be low. The price of K7 (Kaizun) was 24.3-32.18 million in China, and the higher positioning of K8 will only be high, but holding 300,000 yuan, why consumers do not choose Audi A4L and other well-known What about the BBA model? No more, there is also a second-line luxury brand option, the price of the Cadillac CT6 discount for the medium-sized car is less than 300,000 yuan.
Assumble, the one is willing to maximize the profit margin, down the price of K8 to 20-250,000 yuan (this is almost Impossible things), forcibly introducing it to install the facade, but like this, it seems that K8 cannot play a role in showing brand value, but strengthens the low-end impression of Kia. Refer to Cadillac, Jaguar Land Roker, etc. I am used to “price-to-exchange” second-line luxury brand, sales change has not been exchanged for temporary, no matter how frequently price cuts on brand image and the price of the model of the model can be difficult to save.
Therefore, Kia seems to be caught in a malignant cycle: brand power affects the price of models, and the pursuit of low-end is further deteriorated. However, Kia and even the Korean brand is not treated in China, butThe influence of other markets may be strong. For example, in the Top Ten Top Ten Top Top Top Ten Cases, the “Consumer Report” recently selected, there is a subtle model.
