A few days ago, the ideal car was very good, and a “internal letter” was released. The space is not small, the amount of information is large. Although this letter is obviously the foreign publicity means, it is seen to the market and consumers, but this does not hinder our words from the letter to understand the ideal brand, and its development plan.
This internal letter is very long, I will not put it up, interested friends can find online. I am here, I want to start from ideal this time, I will talk about the interpretation of my information, as well as some problems that will be facing.
From environmental protection and technical level, relative to pure electric vehicles, the incremental process is indeed purely enough, but standing in the user’s point of view, the “initial heart” of the car to buy a car is to satisfy himself Use car demand, not to protect the environment.
So, the environment based on its own car is to choose the suitable product, it is a matter of course; in the commercial manufacturer, ideal as a company to produce products that meet consumer demand, it is absolutely uncommon. If it is only because it feels that the incremental electric vehicle is not extremely environmentally friendly, turn around to buy a higher fuel consumption, it is estimated that it is the most absurd thing that can be imagined.
If the old often talks, there is not much to say, but for the ideal, it is really needed, and the current single model is currently growing in the moment. How to maintain competitiveness in the market, and the problem of landing in the future.
Ideal is clearly suggested in the letter that by 2025, it is necessary to obtain more than 20% of the market share of China’s smart electric vehicle market, and become a head enterprise in China’s smart electric vehicle brand sales. In my memory, this should be the first time with new forces to propose the target of specific market share, not pure sales goals.
For a straightfor, it is like a student. His goal is to become the first level, not how many points are to get the language. Which goal is more difficult, which is more gold? Everyone should understand the book. There are many students to get 100 points in the class, but there can be only one first place in the car market. 
In order to achieve this goal, Li wants to tell us that the next ten years, the ideal car will choose to increase the extension electric and pure electric three technology The route parallel strategy. Incremental electric vehicles, a number of products will be launched based on the second generation of extension electric X platforms; and pure electricity will be based on Whale and Shark platforms support 400 kW super fast charge high-voltage pure electric platform. Products, with ten minutes to add 300-500 kilometers of battery life.
As for the differences between the two pure power places, the technical details, I haven’t known that I have not found too much spider martah from the public information, but the Chinese of Whale is “Whale”. Shark’s Chinese is a “shark”, combined with ideals to cover the goals of 15-500,000, so I am a bold speculation, so two platforms are likely to be comfortable and utility, respectively. Performance These two different segments.
But when the pure electric model can be delivered, or how much boosting can provide much assistance to achieving 20% of the city, it is still unknown.
, there are news, the ideal secondThe model, which uses a new platform to X01, the large-scale electric SUV, will be launched in 2022. That said, in this year, Ideal One still needs a lonely force to fight, facing each other.
Objectively speaking, ideal to achieve the goal, really quite difficult. 
The ideal extension and pure electric route parallel, and simultaneously develop the second generation of X, pure electric Whale and Shark three platforms New products, regardless of the need for funds, or ideal self-developing capabilities, and even continuous OTA upgrades need resources, it is quite a large test, not to mention in automatic driving technology, as well as production and after-sales service. .
Only the ideal one model is only a single-handed overall situation, even if the X01 is launched next year, in general, large SUV market demand is relatively smaller, to maintain sales and revenue rapid growth, To support the subsequent development of pure tram type, I believe it will be a huge challenge.
In addition, ideal intended to cover the 15-500,000 yuan interval, which means not only directly with Xiaopeng, aside the front, but also directly face the traditional car companies new energy cars, and traditional cars Enterprises and new, such as 图, 智 己 等 高 新 新 车 directly competition. High-end electric vehicles such as BYD, Great Wall, Geely, Chang’an are already in preparation.
Further, this year, there are other technological giants to enter the game, ideal to achieve the “first” goal, really arduous. Retrospective of the ideal car development process, choose the category of the increase-run electric SUV to cut the market, although there is a dispute, but it is indeed a smart practice, it is misplaced, and the original capital accumulation is completed. In the words of Li Xi, “there is the most basic survival and hematopoietic ability.”
Ideal can develop, and the low-rise investment and development investment in single-reunitely, there is no competitor in this segment, but whether in smart auxiliary driving or pure electric vehicles In terms of three electric technology, the ideal car is still clearly lagging behind Xiaopeng and Its La, and the ideal Shanghai research and development.The center is also just a month. 
In the face of future multi-line combat, not only the encounter of technology, but also the consumption of resources, ideal really can achieve the first dream of the first time in 2025? In addition to the need for yourself, I really have to ask Mask, Li Bin, and He Xiaopeng and Non-advice.