For car companies, performance vehicles can quickly pull high brand visibility, which will drive the existence of sales of mainstream models. Take independent brand packets, and winning the WTCR event championship and launched by Qiping 03. After the performance street caching 03+, the market has risen to its evaluation, and the word of mouth has changed to sales, so the leader has been sold since the first model listed in 2017, in just three years, spending a cumulative sales It has exceeded 450,000 units, and the performance is quite good. However, there is also a car to analyze this kind of practice, but in the end of the failure, such as the Stunger from Kia South Korea.
In 2017, the North American Auto Show is officially released. After the car is unveiled, it is highly concerned by the overseas market. After the driving model, Stunger can say that the golden key is born, with the Genis G80 shared platform, the chassis is tuned from the former BMW engineers, 3.3T double turbocharged engine maximum horsepower 365 horsepower, peak torque 510nm, The acceleration time of 100 kilometers can enter a 5 second club. It is no exaggeration that Stunge can be called the real performance car in the true meaning of the Korean car.
Shortly after the new car listed in the North American market, Kia will bring it in the country, and the official guidance price is 27.98-31.98 million. With the same purpose in the North American market, the introduction of Stings, mainly to change the cheap view of the Chinese people to the Korean car, and drive the brand sales growth. 
However, the situation is willing to violate the situation like the imagination, from 2017 to this day, the entire Chinese market has only 3920 owners, and the market performance is quite bleak. So what is the reason? The Stern Grid is not recognized by the consumer?
The price is too high, and consumers are difficult to accept
first is the price reasons of Stunger, although 280,000 The pricing of Yuan’s pricing is not too expensive. After all, the US market will start to start, but consumers don’t care about it. They only care about how much they need to get this car.In order to get this car, it is clear that no one will spend nearly 300,000 yuan to buy a Kia car, because in our impression, the Korean car is the synonym of the cost-effective, and the price / performance tag is destined to be 150,000. The following price range survives, once exceeded this critical point, most consumers choose other brands with the same price. The ten-final price of less than 200,000, Kiakko is the best example, let alone the price of 300,000 Sstin, even if it contains the latest car technology of the Korean car, but in consumers In your eyes, you are not worth it. 
Domestic 2.0T can not match the performance coupe
State is located in the medium-sized coupe performance vehicle, listed In the early days, it is still constantly carrying out the media test drive in the track, but after entering the domestic market, the engine is 2.0T, and the parameters contrast the 3.3T double turbocharged engine of the overseas version is a large number of pieces, and this The degree of set of power assembly is not high, and the ejection starts to speed up the test score is only 8.15 seconds, even if the BMW BMW B48 2.0T low power is not on the same price, let alone high-power version, others easily It will run out the results within 6 seconds. For a model that puts its own advertised performance coupe, even a low-power BMW 3 Series also runs, it is difficult to convince consumers who pursue sports to give up BBA and choose it.
Not only in the domestic market, the performance of Stunger in the North American market is not optimistic, entering 2020, sales of breakfast fell, March There is even a year-on-year decline in 40%. There have been a foreign media saying that Stunge will not have a subsequent model, which may not have second-gamement in the future because there is poor sales.
However, although there is no second-generation model, Singe is still short-term change models in the North American market, and the new car appearance does not change much, and it is still a landmark tiger’s front face. However, the front surrounding and headlight styles are slightly updated, bringing a better exercise, the end of the tail continues through the tail light, the four exhaust sizes below the lower, and the fighting breath is also more rich. The inner suspension mode is upgraded to 10.25 inches, but the full LCD instrument is still absent.
The power system has been adjusted, the original 2.0T engine is upgraded to 2.5T, the maximum horsepower 300, the peak torque is 422 nm, and 3.3T The double turbocharged engine horsepower is slightly lifted, reaching 368, the torque is still 510 nm, and the traditional system matches 8-speed manual transmission.
Summary
Thousands of high-rise buildings are not able to reach a day, and the brand high-end is betted in one The body is obviously a wrong decision. The Korean car currently needs to focus on the fact. From the low start, it will be done with the model of the entry, and then re-picked up the word of mouth, and then develop again. One step is a footprint to have a successful possibility. If it is eager to seek, then there will be more models like Stunge by the market in the future.