“The car will no longer be a simple summary tool, but becomes an emotional, temperature-wide intelligent terminal.” Today, in 5G, artificial intelligence, big data and other technologies, this point of view is in most people. It seems that it is not a distant imagination, but the future will be realized. For Great Wall Motors, it is not only a participant, but also a leader.
At the end of last year, the Great Wall Motor held a smart driving strategy upgrade conference, officially proposed a “331 strategy”: use three years of realization The user size industry is the best, the user experience is the best, and the scene function covers up to three leading automatic driving systems.
In three years, it becomes a leader of automatic driving. Where is the bottom gas of the Great Wall? On March 10th, the four executives of the Great Wall car gathered, in the theme of the “never-stop brain” theme salon, showing the ecological concept behind this strategy, let people start to taste this cup of coffee. More “rich”.
How far is it automatically? 
In the next era of travel, smart driving will bring changes in two major dimensions of time and space. Great Wall Motor Smart Driving Director, the chief delivery of the Chief Delivery Officer CIO Dragon Leopard believes that as the automatic driving function is perfect, more time in the car will be released; on the other hand, the car will also be given social attributes, become life The third space.
In the past, the car was used as a vehicle, alsoBrakeped it, it is difficult to say who is really tame who is. When the next era depicted by the Great Wall Motor, the car will truly become a smart service tool, which means that its attribute changes. How to re-found your own positioning and Lai’s business model in the transition of the new four-generation in the automotive industry, will determine the future competition pattern of each car company in this track.
2020 Great Wall Motors announced the transformation into a technology travel company, and quickly launched a coffee-wit driving, and “smart driving” as it Core grip of the transformation. Because in the Great Wall, with the change in the model, human-machine interaction is the key to smart cars, and automatic driving is the foundation of interaction. Only on the basis of automatic driving, the car has a broader Imagination and innovation space.
When artificial intelligence, 5G, big data and other technologies have landed in the automobile, the travel scene itself will be subversited, meeting, learning, consultation, more and more, more, and more, it will be able to implement this space. . Once, the function of the mobile phone turned into a smartphone, which has brought people’s lives, and the boundaries of the entire industry have brought unlimited borders in the core industrial combination of automobiles, traffic, ICT. “If you miss the intelligent travel tool in the next decade, you will miss an era.” Zhang Kaiqiang said.
A cup of automatic driving path on “coffee” 
The intelligent automotive era is in front of the eye, and the entire industry has developed from technology to develop stage. International Automatic Engineer Society (SAE) will divide automatic driving into 6 stages. L0 does not have an automatic driving function, which is fully controlled by the driver; L1 only provides longitudinally simple driving assist, such as AEB, ACC, etc., also has longitudinal, transverse vehicle control, such as lane holding, steering lamp parallel, etc. Starting will be automatically driving from the automatic driving assistance, this stage can be handed over to the computer at high speed, terminal, etc., but the driver still needs to keep attention, take over at any time; L4 is highly automatically driving, but under specific driving scenarios In the range of automatic driving, all tasks and driving passengers are not related, only a few specific scenes require manual help; L5 is completely automatic driving.
According to the data obtained by Great Wall, the product penetration rate of its own brand in L2 and L2 or more, has exceeded the product. 40 percentage. Great Wall Motors hopes that it is necessary to quickly drive smart driving through the coffee-driven drive, which means accelerating the steering higher level from the primary stage of smart driving.
Behind such a transition requires more technological innovation and mechanism transformation, greater data scale and more efficient training mode and algorithm will Be inevitable. A commercial vehicle that is equipped with a camera, radar, and can network upload data will become the source of the Great Wall training algorithm. Through “public bag” technology to summarize data in relatively reasonable costs, so that the rapid growth of the algorithm can facilitate the rapid growth of the algorithm.
However, such a route is bound to bring technological innovation. For example, if an automatic driving scenario has problems, artificial will collect this scene data, then develop the corresponding solution, such a way is more like upgrade “patch”. Through the “public bag” technology, the data collected by L3 and above is developed. The data collected during the research and development process will grow geometric level, and the special scenes encountered are also mask (such as ghost probes, retrograde, etc.), relying on manual The model of “playing patch” is no longer ideal regardless of the efficiency or cost. Therefore, the Great Wall Motor announced in this forum that the training mode of the algorithm will drive the data driver from the original functional driving, and automate the automatic optimization of the algorithm through machine training.
Currently, Great Wall Motors have been achieved for many years. Relying on its sales scale, it is already possible to obtain considerable data scale advantages, and the rapid landing of coffee is undoubtedly brought continuous, efficient, massive data accumulation, which will act on higher-level automatic driving technology upgrade, formation A benign closed loop.
According to the official expression of the Great Wall, the coffee-hand driving will deliver the “331 Strategy” in three nodes: 2021, realizing China’s first full car six redundant L3 automatic driving; 2022 Strive to become the most in China auxiliary automatic driving, including China’s largest intelligent driving computing platform and China’s first car enterprise in the composite scene to reach L4 smart driving ability; 2023, to create a L4-level automatic driving system covering the most China Scene .
Write at the end:
With data driving as the core, accelerate the automatic driving technology research and development through the preparation technology and machine training, the Great Wall Auto Show exposed the exceptional “Internet”. In fact, in the 19th anniversary of the Great Wall Motor last year, the head of the head of the hand has clearly expressed its attention to the “Careful Car” to “more concerned about people”, Great Wall Motors will transform from traditional automobile companies. 
This clear automatic driving landing schedule, revealing is not just the future technology route of the Great Wall, and it has also revealed that the Great Wall is already in the internal architectural level. Completed change. This change will be software as the core, and the entire businesses will also revolve around the order, and the entire businesses will be revolved in this order. Although this change is not necessarily flat, it is very hard, but the Great Wall Motor has been running in the forefront of China’s car brands, with the public, BMW and other international giants race at the same track.