On May 6, China’s new forces “Northern King” will lock out of the sea target in Norway, officially entered the overseas market, and the president of the president, Qin Lihong said: the difficulty of selling the car to Norwegian is actually in fact and selling The difficulty in East Third Province is similar.
The difficulty is so big, why should I choose Norway?
Why is Norway?
The concept is the biggest constraint, the consumption concept and culture of the pure tram have not yet been formed;, in the real sense, it can alleviate the end of life, bringing a certain performance, security, and intelligent experience in the high-end tram. The price is still higher than the same level of auto cart; at the same time, the charging piles have not been fully popular, and it is also a major challenge for the replenishment of tram.
But these are not something wrong in Norwegian.
First, Norwegian public environmental awareness is extremely conscious, and the market is extremely high. According to EV Sales Blog data, the ratio of electric vehicles in the new car market is still 54.3 percentage in the new car market; in January this year, Norwegian new energy vehicles sold 8309 units, and the market share climbed to 80.7 percentage. This ratio means that Norwegian is close to the comprehensive electricity;
Secondly, there is a government support. In addition to the import tax of electric vehicles, Norway has a series of consumption tax preferential policies. For example, buy a fuel golf in Norway to land 3.15,000 RMB, and an E-GOLF is about 250,000. Moreover, Norway relies on clean energy, such as hydropower, such as hydraulic power generation, is very low, about 0.2 yuan per degree, and is greater than seeking, Norwegian electricity is also exported to other European countries; but the oil price is high, about 13 -14 yuan / L, in two phases, in the Norwegian electric vehicle purchase, the cost is much lower than the oil car.
The most critical is, Norway is still chargingThe country with the highest coverage. As of now, Norway has approximately 17,000 public charging piles, and the charging network is almost covered by the country. In general, the local main road has 2-3 charging stations per 100 kilometers, and even the city located in the Arctic Circle also has a charging facility.
At the same time, in Germany, these automotive industries developed in Europe, Norway did not have a strong local supplier, which caused Norwegia to have little more, with a high inclusion. As long as the product has a place in Norwegian market. Taking the sales volume in April, Insideevs data showed that the electric models in the Sales of Norwegian market were in the case of public ID. 4, Tesla Model 3 and Audi E-TRON, sales of 2684, 2570 and 2450, even PoLestar and The sales volume of the unreachable tram in the country is breaking thousand; in addition, the sales of German, law, the citizen preferred, large, compact, small tram sales in Norway, high end The new energy vehicle has huge, and this is the hot-selling of E-TRON and EQC.
With Li Bin’s words, Norway is a healthy new energy market, which loves environmental protection and advocating innovative cultural atmosphere and is like a magnificent DNA. Tiantians and, it is a general trend in Norway.
The advantage of it
Norway’s new energy car market is so chance, naturally attracting a large group of friends, except for BBA, Volkswagen, Renault In addition, Chinese brands, including March, BYD, and Xiaopeng have also opened Norwegian Raiders. Slightly fall behind, it is a bit different, it is necessary to copy the Chinese model to Norway.
It is still all self-built, all direct camps, everything takes users first.
One, unlike other companies directly seek distributors overseas, it is the first time, direct sales, direct sales, direct service users. 
First, the first Nio House will open in the John Middle Road in the three quarter, John’s Avenue, which is equivalent to Chang’an Street, Beijing.Nanjing Road in Shanghai. By next year, it will also spread four NIO Space, in Bergen, Stavanger, Trondheim and Christiensis, bring a different purchase experience for the vast number of Norwegian people.
Second, it will also build its own user community. The NIO App European version will go online in the third quarter, including the entire business model, such as NIO Life and integral rules, and more. Prior to this, English, Norwegian web pages have been opened, and the Norwegian masses can be set here, waiting to open delivery in September.
Second, the construction of a power-saving station, enriched Norwegian electric vehicle complementary form.
Although Norwegian market is fast, slow charging pile has achieved comprehensive coverage, but because of the narrow geographical characteristics of Norway, the north and south national lake is long, the mountain range runs through the whole situation, and the charging pile of the current stage is still There is a small challenge, after providing a new exchange concept, there is a rich complement mode, which means “You have some, I have n’thing, I have”; two compared to traditional charging , Faster.
According to the plan, there will be 4 shift stations to operate in the usual year. It will expand to 16, the short board of the Norwegian special geographic environment will become an offset. New opportunities for power mode.
It will continue to play the Chinese market from the top of the top, stepped into ES8 and ET7 two flagship products, and introduce the BAAS sales model of “Electric Separation”.
If you carefully study several models of the Norwegian market, Audi E-TRON, Mercedes-Benz EQC or PoLestar 2, whether from endurance mileage, automatic driving technology, or intelligent experience, they and There is still a gap in it, while Tesla Model 3 is strong, but for the Norwegians who prefer the luxury experience, it is a relatively excellent work, and the materials are their advantages.
So, whether it is product form, or consumer mode, service concept, it will give NorwayThe new energy market brings huge impact.
Seed a seed
The market has great potential, and it is the advantage of being able to face the blue sea market in Norway. Li Bin maintains a good tactical low-key: “We There is no target for the Norwegian team. ” 
even gave a set of “seed” theory, in which it seems to enter the global market, we are a seed, don’t send this kind of seed, you can grow into a big tree. As a result, this is not in line with the objective law of things, we don’t have that high expectations. Of course, this seed has been cultivated, we still care, I hope this seed is a kind of word of mouth, whether it is a product or service, it will do things well, there will always be a result.
At the same day, the president Qin Lihong also revealed that this year After entering Norway, it will enter five European countries next year.
There is no doubt that this seed that will be buried in Norway is essential. It will directly affect the confidence in the Western Europe and the global market.