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Trend and traditional collision, how would you choose?

German philosopher Leibniz said: “There are no two exact leaves in the world.” The species have diversity, and people also have various models. Even twins, the personality between the two people will also differ. In fact, the car is also the same. Different brands or even between the models of the brand, the main adjustment is also different, thereby covers consumers of different age layers, seizes the share of major segments. For example, the price overlap is high, and the baked SUV’s leader 01 and RAV4 are honored. The two are very different. The former can be said to be like a new trend youth, while the latter is like one A traditional harmful youth.

Why is this? Let’s take a look at the marketing style of the two brands. When the packet released a new car, whether it is the arrangement of the venue and the diversity and the diversity of the propaganda mode, consumers can feel a “tide” word, and also touched the nerves of young people. When Toyota has released a new car, the venue layout and atmosphere, propaganda mode, and the writings, etc., compared to the consumer’s tradition, stability, etc. In addition, Toyota is also relatively conservative when applying new technologies to its models, and it will not be very radical.

From the aspect of the product, the leading 01 and RAV4 honor can be mostly modified in these three aspects, we First, comparison, more intuitively feel the difference.

When facing the trend of automobile consumers, the car company has quickly changed in the design of the model, and moves towards young sports. The style is close to the aesthetics of the young consumers, and the packet 01 and RAV4 honors are naturally no exception. In the design, the city opposes the aesthetic design makes the leader 01 pretty health, but it is also controversial at the beginning. However, with time, consumers have already approved such design style, and also put a personalized label for the leading models.

, RAV4 is honoredAfter generation, the appearance has a large-scale change in the appearance, and the vehicle style has become more aggressive. The body line also has a prismatic angle, very drumming. And such a young change allows it to radiate to more audiences and also enhance their attractions.

In the appearance, the catenium 01 and RAV4 honor despite the design, but always is close to young, fashion and sports. It is “the same work”. However, in the design of the interior design, the differences in two cars have been shown. The interior design of the leader 01 is like its appearance, and the whole gives people a visual effect of avant-garde fashion. The interior design of RAV4 is relatively contrary to it is not very in line with its radical and majestic look, the whole is a comparative design.

Under the promotion of the “new four” wave of the car, many cars are working to build better intelligent people for consumers. The car interactive experience, and the car network system is one of the configurations of intelligent experience. In daily driving, rich entertainment and practical functions in the car network system can bring a lot of convenience and fun to the occupants in the car.

Teaching 01 is equipped with the packet 2.0 generation smart car system, intelligent voice control, intelligent 3D cloud navigation, etc. One. When driving, you can operate music playback, air conditioning on / off, navigation, etc. can be operated via voice control system, quite convenient. Intelligent 3D cloud navigation can provide precise navigation to avoid error routes when going to a strange place. However, the speed of the charging system can also be optimized to further enhance the user experience. But overall, the functional practicality of this system and the human-computer interaction experience are still in mainstream levels.

Although RAV4 is equipped with a 10.1-inch medium control large screen, it is not equipped with a car networking system, in addition to the regular radio, Bluetooth Outside the vehicle information display, only a Baidu Carlife function, which is used by apple phones.The owner is relatively friendly because only Android mobile phone users can connect the Carlife feature.

However, there is a saying that the RAV4 glory is sufficient to meet the functions required to drive everyday driving. Because the phone can connect to Bluetooth to play music, today’s mobile map can also accurate navigation. If you are using the owner of the Android phone, you can connect the carrier function to make further. Although leading 01’s 2.0-generation smart car system has a rich entertainment and practical function, everyone is mostly using basic functions such as navigation, speech control, and music when they drive. However, from the perspective of human-computer interaction experience, leader 01 is a great advantage. From this point, it can be seen that the leader 01 is tight with the trend of automobiles, and the RAV4 honor only provides the carlife functionality to say that it is very conservative.

It is well known that today’s cars can be described as a small displacement turbocharged engine. Although the natural intake engine is more linear on the output of the power, the response is more direct. However, the turbocharged engine can be comparable to a horsepower and torque of a larger displacement naturally aspirated engine with a smaller displacement. Therefore, the turbocharged engine is more favored by the vehicle enterprises.

2021 Lead 01 fully equipped with a 2.0T engine, a larger horsepower and torque, one more time, four The drive system makes the leader 01 have stronger explosive power in power. When driving daily, when the overtaking changes or intense driving, people feel the adrenaline soaring.

Today, the turner is today, RAV4 is still equipped with natural inhale engine, and the fuel version high-equipped model is equipped with a timely four-wheel drive. The dynamic version of the high modeling model is equipped with electric four-driven. In Toyota put it into the domestic series of trains, you can only see the turbocharged engine in Carolla, Rayling and Hanland Dada. More models are used.Naturally inhaled engine. And from the power combination of RAV4 honor, it is not driving passion, but a good power experience and fuel economy. The excellent performance of Toyota’s mixing system is also a monument in the industry. So there is “There are two mixes in the world, one is Toyota mix, the other is other mixed”.

Totally, on the type of power system, it also reflects the differences on the packet 01 and RAV4 honor ideas. It is better than the two people who do the same thing, one of them acts in a style; the other person is stable.

In fact, it will be apparent from the comparison of a series of comparison, and the audience groups in the two models are different. Baked 01, the audience is relatively young, while the audience population of RAV4 is broader. Moreover, the bought car itself is to combine its own needs to choose. So, if you pursue the design style of fashion avant-garde, better human-machine interactive experience and more powerful power, choose the leader 01 will be more appropriate. And if you pursue stylish, no loss, good motivation, and better fuel economy, then choose RAV4 Rongshi will be more appropriate. It is always said that in this trend and traditional hit, can’t say anything better, but you can know who is more suitable for yourself.

(Image source network, intrusion)

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