unexpected outbreak, just as automakers gearing up in 2020 a big fight to restore the auto market downturn two years ago, when a sudden outbreak of novel coronavirus upset all expectations.
The present date February 3 return to work was first postponed to February 10, due to the uncertainty of the development of the epidemic, prevent the recurrence of large-scale diffusion, many car manufacturers are notified in February 17 return to work.
the face of an outbreak, in order to support Wuhan, automotive OEMs pay the money on the one hand, contribute to the output, even at converting production masks, disinfectant and even isolation clothes; on the other hand, for its dealers have also introduced canceled in February assessment indicators, financial support policies, provide online car sales training, and the introduction of the virus can be isolated from all models, a brutal “Contagion” positive slowly opened.
The so-called leaking seemingly endless. According to the Automobile Association released data show that in January 2020, the national car sales of 1.941 million, down 18 percentage year on year, and now they face relentless fight against the epidemic. Exactly how the survival status of car dealers? With these questions, since the media cluster ghost trolley car decided to join car Wenxuan network and Kanto auto jointly launched the “survival status of car dealers White Paper”, with the real picture and detailed data to show overall survival situation faced by some car dealers .
After repeated communication, interview, general manager of Shanghai GM Buick 4S shop of anonymity, which, ghost brother had to use a pseudonym leopard head (Lin) instead.
1, ghost trolley cluster: February 10 Does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? What is the status, exactly when the official business?
Buick Lin: There is no official business, sales 2 people on duty every day, after-sales service department has three people on duty, others were in the waiting listHome, now with the number of staff in the normal state are not comparable; February 10 has up to a day 1-2 group of customers into the store to look at cars, after-sales service at most two cars into the plant maintenance every day; now we have been the implementation of flexible working, time to return to work depends on the specific disease control situation, waiting to be notified relevant government departments.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs responses to the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Lin Buick: Buick manufacturers have made a deal with initiatives; the shop attendant is doing propaganda set-off and live for the existing network platform; the store will be four times daily disinfection no dead ends, into the factory to strictly measuring body temperature above 37 degrees would be advised to leave, we also provide free masks for the customers into the store.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, it is expected that much difference compared to last year will be? Please tell us about progress since the week the sale and after-sales store amount of turnover respectively?
Buick Lin: At present, the sales value of zero, after-sales service are also a few small maintenance, can be ignored, for now, with the same period in 2019, output fell 95% or more compared to; we are currently not formal resumption of work, so basically no turnover since last week.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage of output is expected to be poor compared with last year?
Buick Lin: a whole are affected, the greatest pressure is on the market, because some people simply did not; the whole February is expected to decline about 95 percentage.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Lin Buick: Buick automotive OEMs already notice the first time we cancel the assessment index in February; inventory ratio is currently 1.1, essentially flat compared to last year; if the epidemic canIt has been effectively controlled, even if the March recovery assessment index should be no problem.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Buick Lin: In addition to cancel assessment indicators in February, Buick also launched a one-month extension of the financial discount policy, other normal; because we are one of the company’s brand, and now look fairly normal operating funds; we have 70 stores each month the percentage of vehicles in the form of acceptance of purchase; because Buick introduced a financial interest subsidies, so there is no interest in February, only a few vehicles expired; the biggest difficulty is set-off, for this comprehensive defense times epidemic, so that future work normally, can not do a lot of things, did not dare to do it.
7, ghost trolley cluster: In view of this state, is expected in February how much money would be a loss? How long the store can hold? If the epidemic continued for 3 months, which links the first to highlight the problem in? Into the car expenses, rent or personnel expenses.
Buick Lin: Not surprisingly, then, in February, at least loss of about 1.2 million; but then difficult will insist, there is still the company’s support; the normal operation of the funds is the most prominent problem, of course, in order to staff stability, salary costs can not be ignored.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Buick Lin: We do not store or suspected sick person; individual return from the field staff have been left isolated at home in accordance with national regulations.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the outbreak give customers what behavior changes in response to changes in customer behavior and do what adjustments? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Buick Lin: First, with the change in consumer psychology of the customer, the end of the epidemic is bound to be the peak of a small car, for which we have a warm-up ahead of preparatory work, the second, the outbreak life cycle of the customer vehicles will be affected, resulting in delayed maintenance cycle of the vehicle, to which we are ready to extend business hours after the epidemic; live for this work we have just started selling cars, due to the current sales small, so not to mention what proportion, it is expected that the future will be large, accounting for 50% or more; our company has a pick-up service, a significant percentage ratio of about 40.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs increase in the sale of a preferential models? Whether on business subsidies policy?
Lin Buick: Buick temporarily not add any preferential models, on the business policy nor any subsidies.
Changchun, general manager of Buick 4S shop Message: expect an early end to the epidemic, to restore past downtown, at the same time, I firmly believe that after the outbreak, the automotive market will be short-lived peak, hope They car people can work together to weather the storm, a good grasp of the future!