8:00 every day on time to see the latest developments nationwide epidemic, one thing seems to be a recent addition to the ghost brother morning after smoking must be done.
more than 70,000 people confirmed infected with the new coronavirus, a province spared no country, worldwide infected persons also continued to increase. First to be notified affected by the epidemic canceled the trip Geneva Motor Show, and later learned that a normal extension in April 21 organized by the Beijing auto show, held in a specific time to be determined. Has repeatedly postponed the date of return to work in February 17 are still most auto 4S shops choose flexible working even closed shop, ghost brother also had to notify employees return to work date is tentatively scheduled March 2. “Contagion” in vigorous conduct, but everything seems to have stopped their daily lives!
It is said that the epidemic will greatly affect the fragile Chinese automobile market, it is true, there will be individual automotive OEMs can not survive this difficult period, thereby accelerating mergers and acquisitions of domestic car prices, but as the terminal retail car dealer how the current situation it?
cars from media cluster ghost trolley car joint Wenxuan, Kanto car network, six laps the car, the car forum Xiaoqing, Yu sister range of children, the car heard about, love media platforms and websites jointly launched the status quo, “car dealers survive the three northeastern provinces and four municipalities car Jue Luo, dragon car, north automobile market, car No. One, Harbin buyers guide, control concept, banner Kan car, such as China Ji shelterbelt from two White Paper “after a series of reports, ghost brother’s heart is quite heavy, excluding some of the original financial strength of a large group, other monomers 4S shop or store only two or three brands of car dealers have said it could not adhere to May. When the epidemic ended? Automobile market will go from here? Where is the future?
With these questions, continue ghost brother buried interview and Writing in major car brand dealers, and strive to use the most realistic scene data and let them see the automotive OEMs.
January 16, the third phase of “survival status of car dealers White Paper” series of reports, interviews ghost brother to Changchun City, a Dongfeng Honda 4S shop manager, for privacy considerations, we continued to use the pseudonym small Li Guang (Huarong) instead.
1, ghost trolley cluster: February 10 Does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? What is the status, exactly when the official business?
East of Huarong: Since February 10 we have not begun formal business, still take flexible working, to ensure that customers provide essential services as much as possible while reducing personnel work; recently come to work 2 people who have sales, after-sales 2-3 people, is about one-tenth the normal state personnel; up to a day 1-2 group into the store to look at cars customers 3-5 group sales customer to shop for repair and maintenance; concrete official business hours depend on the government’s requirements and notification, temporary or maintain flexible working.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs responses to the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
East of Huarong: Dongfeng Honda OEM for our dealers have canceled the task of assessment in February, providing financial support and acceptance postponed to ease the financial pressure on dealers, while dealers epidemic and return to work customer service period to give some guidance; online store will be able to conduct all business, such as: consulting, renewal and so on up the line and the focus of publicity, while customers shop for from some telephone care , guidance and other vehicles, over the phone and continue to maintain the micro-channel customer; store in full accordance with the requirements of the government set up at the entrance to the guard room temperature screening room, all into the store personnel, whether employees or customers will carry out temperature checks, check for wear masks and sole disinfection and other measures, there is a failure in three are not allowed into the store, and the store at least twice a day comprehensive disinfection, the abolition of centralized dining cafeteria, while the store staff not only allowed to leave and not in contact with Changchun staff on duty over foreign workers.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, it is expected that much difference compared to last year will be? Please tell us about progress since the week the sale and after-sales store amount of turnover respectively?
East of Huarong: there is no way compared with February last year, almost the same as in February 2020Closure as business data is almost zero.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage of output is expected to be poor compared with last year?
East of Huarong: the greatest impact is the customer into the store, sales and after-sales impact is very large; value can not compared with last year, because there is no comparable.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
East of Huarong: Dongfeng Honda OEM first time canceled the February assessment objectives; inventory ratio as of the end of a more than 1; can not be compared with last year; at the current sales and after-sales back into the store plant situation, if the March recovery assessment indicators certainly can not afford, at least restore adjustment and grace period of 1-2 months.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
East of Huarong: Dongfeng Honda introduced the acceptance discount OEM acceptance and maturity extension of the policy; now has a reasonable working capital can not be guaranteed; we now have 80 percent stock car purchase is acceptance form ; the most difficult of all is not reduced but not the cost of any income, cash flow pressure is too large.
7, ghost trolley cluster: In view of this state, is expected in February how much money would be a loss? How long the store can hold? If the epidemic continued for 3 months, which links the first to highlight the problem in? Into the car expenses, rent or personnel expenses.
East of Huarong: our shop in February is expected at least a loss of more than 1 million; as such cases can hold up to two months have to close up shop; the first prominent problem is the cost, especially into vehicle costs and labor costs.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are there employees return fromI isolated case?
East of Huarong: Yes; our aim is to prevent sticking, require all field back to a long, cold symptoms as well as in areas suspected or confirmed employees at home for self-isolation.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the outbreak give customers what behavior changes in response to changes in customer behavior’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
East of Huarong: current customers already use online instead of going into the store to know understanding; daily car sales through the network can account for 40 percentage of it, not statistics this month, but did not see the car online live auction and selling cars, usually is mainly dependent on the car home, easy car traditional online transaction platform to collect clues, and now we have stepped up the frequency of online publicity, online look at cars, car dealers are trying to live ; to reduce the risk we do not provide on-site maintenance services.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs increase in the sale of a preferential models? Whether on business subsidies policy?
East of Huarong: Dongfeng Honda in these areas does not yet have any initiatives.
general manager of Dongfeng Honda 4S shop “Huarong” Message: I hope for an early end “does not meet” state that there are too many of our clients need us to go face to face provision of services, the car people we refuel it together!