Even with another powerful rotary engine power, can not escape the impact of the current market for sales. This parent Ann Mazda in February, very quiet 4S shop, because the entire store are closed, zero sales in February, OEMs have been the status quo for dealers, canceled in February of assessment tasks, while also reducing stock levels.
It is undeniable that the manufacturer rebates and an easing of monetary policy in advance, it does ease the pressure on dealers, but this is only just lower the pressure, the dealer to have sustainable development, need to rely on their own efforts and perseverance.
Currently, the dealers face the greatest pressure is no source into the store, even though the epidemic prevention and control is already coming to an end, but people have not completely out of the room , people on the road has not yet recovered its former bustling heart of the state.
Currently, the store’s service repair remained in one state, all after-sales staff are also looking forward to the days to return to normal in order to get out of this is not comfortable working condition.
but as to when they could return to normal, no one knows ……
March 18, from automotive media cluster ghost trolley joint Harbin rims, banner Kan car, Harbin car guides, car Wenxuan, six laps the car, Yu sister range of children, Xiaoqing car forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, live music sports car, buy a car and listen to me, the three northeastern provinces Regulus vehicle will, morning explosion auto market, China Ji shelterbelt, Kanto car network in four cities from more than 20 media platforms and websites jointly launched the “White Paper on the status quo car dealers survive “Thirty-third series of reports articles, Harbin rim founder of Sun Qianqian on behalf of the” White Paper “reported by the group in the form of a telephone interview, Harbin, Heilongjiang Province went into the Changan Mazda 4S shop Chun Ji, deputy general manager of the store by Hou Cai River (after referred to Hou total) is about to show you the real situation of their existence the moment!
1, Harbin rim middot; ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse?
Changan Mazda shop Hou Chun Ji Total: We have formally resumed in March 12, sales, after-sales as a whole 50 people. Staff remains segment type of work, to shop less passenger traffic.
2, Harbin rim middot; ghost trolley clusters: the epidemic affected, whether your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Changan Mazda shop Hou Chun Ji total: OEM in the initial outbreak had taken specific protective measures against dealers; every employee and customer to the shop to look at cars are required to wear masks, while the shop every day regularly disinfected, accesible art measuring body temperature, and registration.
3, Harbin rim middot; ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Changan Mazda shop Hou Chun Ji Total: February due to the epidemic has been in a closed shop state reasons, no passenger.
4, Harbin rim middot; ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? What percentage will be worse compared to the output value last year?
Changan Mazda shop Hou Chun Ji total: Because February has been in a state of closed shop, so the sales and after-sales are no income.
5, Harbin rim middot; ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Changan Mazda shop Hou Chun Ji Total: OEMs first time they canceled the assessment index in February. Current inventory ratio of 2: 1, inventory than last year is 1: 1. If the March recovery assessment indicators are still difficult, on the one hand residential area not yet fully open, into the store volume will not return to normal soon, so even after the transition period.
6, rim mi Harbinddot; ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can guarantee capital rationalization operation? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Changan Mazda shop Hou Chun Ji Total: OEMs has been canceled in February all the assessment indicators, and reduced stock levels, cashing vehicle rebate. We can now ensure the rationalization of operating funds. 50 is based on the manufacturer’s finance company loans into the car, probably a month in interest to 3 million. The most difficult part of the problem or the amount into the store, I hope the relevant departments to the early lifting of the closure, customers can properly into the store to look at cars, maintenance!
7, Harbin rim middot; ghost trolley cluster: if the epidemic continued for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Changan Mazda shop Hou Chun Ji total: The most prominent problem is probably out of the rent, because the 4S shop rental costs are too high!
8, Harbin rim middot; ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Changan Mazda shop Hou Chun Ji total: The company existing staff jobs are never out of the city, other people did not return because of the outbreak is isolated in the seat, even if the return will be isolated in accordance with national policy requirements such as the policy clearly indicates that no isolation, the company officially return to work.
9, Harbin rim middot; ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of customers into the store, will give customers the outbreak which brings change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Changan Mazda shop Hou Chun Ji Total: from the epidemic period until the formal resumption of work, the company has been conducting live online sales side to explain, sales, etc., for the main service to take shape in advance of an appointmentType, each time period received only customer, and one-segment services.
10, Harbin rim middot; ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February increased preferential models in the sale of?
Changan Mazda shop Hou Chun Ji Total: canceled all indicators of assessment in February, ahead of the vehicle and help dealers pay rebates for redemption maturity vehicles.
Harbin City Changan Mazda 4S shop Chun Ji, deputy general manager of Heilongjiang Province, Hou Cai River’s Note: During the epidemic, hoping that all car dealers to total grams of hard times together, I believe that this ” Contagion “will last, the dawn will be coming!