The automotive industry is one of today’s Chinese economy’s pillar industries, so its own brand car prices has a dual task of: First, let the Chinese car brand banner, flying in the world; in addition, China’s economy is to actually contribute to the development.
can be said that the development of China’s automobile industry will directly affect China’s economic development, not too much.
At present, China’s auto industry is facing all the difficulties have not before, let the outbreak of the Chinese automobile market pause button is pressed, the original factory district roar of the machine had stopped, auto 4S shop is also the sound of noisy people without trace.
especially in the automotive 4S shop experienced hardships, difficulties, we can not imagine, and we try approached more 4S shop to record their current job status with his pen, with the text on the network, their cries of desire. After the outbreak hope that the industry can attract more attention, more support. In order to adhere to the struggle of a group of people in the epidemic, but also for the Chinese economy can flourish.
To this end, the car from media cluster ghost trolley car joint Wenxuan, Kanto car network, six laps the car, the car forum Xiaoqing, Yu sister Fan child car smell know, the car Jue Luo, dragon car, north automobile market, car No. One, Harbin buyers guide, control concept, banner Kan car, sports car live music, listen to me to buy a car, the three northeastern provinces and four municipalities from China Jilin Forest Network and other media platforms and website jointly launched the “survival status of car dealers White Paper” series of reports. February 16, ghost brother take you approached Chery Automobile 4S shop to form a telephone interview about their current situation and the difficulties encountered.
As of February 16th the brand Chery 4S shop has not yet officially return to work, for privacy reasons, we use a pseudonym small cyclone (firewood for the general manager of Chery 4S shop feed) to the title.
1, ghost trolley cluster: February 10 Does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? What is the status, exactly when the official business?
Chery Chai Jin: Our store is 10 – 14 soft opening, the store daily sales there are two people, three people about sale on duty on Saturday and Sunday closed down; recently duty gradually increased to about 15; February 24 is expected to fully resumed.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs responses to the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Chery Chai Jin: January 30, Chery launched an offer for each store 1000 yuan epidemic prevention fund, $ 500 for each two network response measures, and requires each store must use a disinfectant on a daily basis operating environment disinfection at least twice, store personnel must wear masks, and masks ready as possible for our customers; we are fully in accordance with the manufacturer’s instructions response to the current outbreak.
3, ghost trolley cluster: Despite last year’s Chinese New Year in February, it is expected that much difference compared to last year will be? Please tell us about progress since the week the sale and after-sales store amount of turnover respectively?
Chery Chai Jin: the moment is a difference of 100 percentage, because we have not officially return to work, as of February 21, only two net sell a car, and after-sales turnover is almost zero.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? Value compared to last year the percentage is expected to be poor?
Chery Chai Jin: are affected; no formal resumed so as by at least 98 percentage.
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Chai Jin Chery: Chery OEMs have been adjusted in February canceled effective incentives to mention cars completion rate anchored; “Week Week Award” activities were canceled assessment conditions, actual sales vested; TIGGO 5X (parameter | pictures) reached a reward canceled sub-steps, according to the original’s most exclusive real sales vested; cancel “general manager contribution Award.”
at present is only two sales a network, there is no sales showrooms; difference of 75 percentage inventory compared with last year; can not accept the assessment indicators in March.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Chai Jin Chery: Chery OEMs currently provides two-month extension; the biggest problem now is too much inventory, funds used is too high, there is no cash flow.
7, ghost trolley cluster: In view of this state, is expected in February will lose much money? How long the store can hold? If the epidemic continued for 3 months, which links the first to highlight the problem in? Into the car expenses, rent or personnel expenses.
Chery Chai Jin: our shop is expected in February a loss of at least 80 million or more; the most prominent problems is personnel costs.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Chery Chai Jin: There is no non-combat attrition; but there are some employees of self-isolation at home, I have been released from quarantine and from February 18 to resume normal work.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of customers into the store, ask the epidemic which will give customers change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Chery Chai Jin: customers into the store will gradually reduce behavior; because no formal return to work, so there is no sales behavior in any form; after-sales maintenance can be provided online and on-site service.
10, ghost trolley clusters: liquidity in response to the epidemic causedReduced, whether OEMs increase in the sale of a preferential models? Whether on business subsidies policy?
Chai Jin Chery: Chery car OEMs launched 11 major ceremony, including a predetermined enjoy 1888 yuan red car, health care workers, military personnel, police, grassroots village officials and their immediate family car to enjoy the extra 3 years 5 times maintenance, replacement car 10,000 yuan and 10,000 yuan preferential subsidies for live car, there are many additional gifts and cash to win prizes.
aspects of business can advance Chery launched March 2 to rebate policy, rebate can be directly transferred to the bank and Chery finance companies, dealers instead of repayment.
Chai Jin, general manager of Chery 4S shop Message: starting the year 2020 outbreak affected most people’s car budget, the future of competition in the automotive market will become more bloody , can better adapt to future automotive market environment is every person at this stage we need to face the car and summarize the major issue of how best to increase customer stickiness, good customer service is imperative to better future the opportunity is left to those who are prepared. United, overcome difficulties, the fight against the epidemic, we have been in action!