affected by the epidemic, many auto 4S shop Harbin City, Heilongjiang Province are in accordance with government requirements, are closed in February, began to return to work in March. In this particular case, by virtue of product strength and sense of responsibility, the major auto 4S shops have actively resumed business, the integrated use of the manufacturers of commercial policy, network marketing platform, live video channels to expand the trail left the stock to enhance the single-store visibility.
compared to the early resumption of the South, auto dealers return to work in the northern city of ice as spring Harbin, even though much later, but more violent, trees and the river apricot, newly opened night wind. Until the spring, I believe all the good will come back!
March 16, from automotive media cluster ghost trolley car guide joint Harbin, Harbin rim, Wenxuan, six laps the car, Yu sister range of children, large Kan car flags, car Xiaoqing forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion auto market, China Jilin Northeast China network, Kanto car network in four cities from more than 20 media platform and website jointly launched the “car dealer living situation of the White Paper” series of reports thirty-one, Harbin buyers guide on behalf of Chen Yi, founder of the “White Paper” report group by telephone interview form, into a Harbin Guangzhou Honda Automobile 4S shop, general manager of the store by showing the real situation about the survival of their present for you!
After repeated communication, interview, general manager of Guangzhou Honda Automobile 4S this shop anonymity, which, ghost brother had to use a pseudonym nine patterns (Shi Jin) instead.
1, Harbin Buyers guide middot; ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
into the history of Guangzhou Honda shop: our shop is early March began to return to work. Currently pre-sale 4-5 personal work, after-sales 7-8 people go to work, usually about 30 percentage. After the return to work fewer passenger hall, approved 2-5 a day, some after-sale maintenance customers into the store.
2, Harbin Buyers guide middot; ghost trolley clusters: the epidemic affected, whether your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Guangzhou Honda shop into history: the first time OEMs outbreak of the epidemic has provided a response and issued guidance. Store in full accordance with the implementation of local government immunization requirements for employees and customers do protection measures, measuring body temperature, do the registration, the company disinfected three times a day, while doing a contingency plan, and to do all the publicity in the shop. We did not go out during the return to work of employees who are holidays, to ensure safety. There are living quarters out of employees or employees of the epidemic, we do not let go to work, continue to home quarantine.
3, Harbin Buyers guide middot; ghost trolley cluster: Despite last year’s Chinese New Year in February, but the number of sales compared to last year difference would be?
Guangzhou Honda shop into history: the government should quarantine control requirements, Feb. no business, there is no data available.
4, Harbin Buyers guide middot; ghost trolley cluster: February affected by the epidemic, what percentage of the output value will be worse compared to last year?
Guangzhou Honda shop into history: no business the entire month of February, so there is no revenue.
5, Harbin Buyers guide middot; ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Guangzhou Honda shop into history: February canceled all assessment. Stockpile of 1. From the current situation, temporary inventory no pressure. Not to mention cars in March assessment, there is no pressure to inventory is.
6, Harbin Buyers guide middot; ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can guaranteeRationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Guangzhou Honda shop into history: OEMs not to mention cars evaluation policy in February and end on some models increased loan subsidies. Temporary funds can operate normally. Acceptances manufacturers have to help deal with, has been resolved. Monthly interest mainly to see the inventory, about 4 percent per annum level. The most difficult is the lack of order backlog, Vehicle does not work, delivery of the vehicle difficult.
7, Harbin Buyers guide middot; ghost trolley cluster: In view of this state, the store can hold on long? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Guangzhou Honda shop into history: the current situation being able to maintain normal. If the last three months, February to April is, basically sustain. Highlighting the problem is a liquidity problem.
8, Harbin Buyers guide middot; ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Guangzhou Honda shop into history: no non-combat attrition. Return field personnel in accordance with government requirements for self-segregation, isolation and the company requires time longer than required by the government.
9, Harbin Buyers guide middot; ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of customers into the store, will give customers the outbreak which brings change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Guangzhou Honda shop into history: the customer is not convenient to go out temporarily, by the way is doing online promotion and set-off, the end customer orders, or to return to the line. Customer orders during the epidemic, mainly before seen the car to the shop, either on the car or on the store are very understanding. Currently customers of net sales accounted for about 50 percentage -60 percentage, but the total is still small.At present, I temporarily store did not carry out on-site maintenance services.
10, Harbin Buyers guide middot; ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February to increase the discount in the sale of cars efforts? Whether on business subsidies policy?
Guangzhou Honda shop into history: The main is to increase the interest payments on loans for individual models and electric vehicles.
Harbin, general manager of a Guangzhou Honda Automobile 4S shop “Shi Jin” Message: epidemic struck, the nationwide fight against SARS! As a car dealer, we first of all to obey the government’s management, compliance with regulations, protect employees, protect our customers! Epidemic, will eventually in the past, the difficulties, we should be able to overcome. Until the spring, I believe all the good will come back!
