Infiniti sales consultant, the first time it has been given to manufacturers and distributors of sales subsidies, in particular of that period, such a subsidy for the sales staff, not just subsidize the cost of living is so simple, more importantly, allow all staff to see the factory and shop for their care and assistance.
In fact, this state Infiniti 4S shop is not easy, a substantial decline in sales, and after-sales volume dropped into the store, are so obviously not well-off working capital. May be more difficult times, the more stable the team is important, a mature car dealer, know the truth.
Fortunately, the most difficult time has passed, and now shop back to life again, although the market has not yet fully recovered, but for the entire automobile market, it would be good news.
March 12, from automotive media cluster ghost trolley car joint banner McCain, Harbin car guides, car Wenxuan, six laps the car, Yu sister range of children, Xiaoqing car forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, Harbin rim, the morning explosion, as the car, China Ji shelterbelt, Kanto automotive network more than 20 provinces and four municipalities from the northeast media platforms and websites jointly launched the “White Paper on the survival status of car dealers” series of reports twenty-six, founder banner banner Kan car telephone interview this form will take you into the Infiniti 4S shop, through communication with this general manager of the dealer, so that we truly understand their real difficulty at this stage, hope they can in the shortest possible time to restore its former glory.
For privacy reasons, after repeated communication, who interviewed the general manager Infiniti 4S shop of anonymity, which, ghost brother had to use his real name not masking ( Mu Hong) instead.
1, the banner Kan car middot; ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
British PhilippineNi Dimu Hong: officially return to work; we shop is March 2 began to return to work, currently we have full work.
2, the banner Kan car middot; ghost trolley clusters: the epidemic affected, whether your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Infiniti Di Mu Hong: Infiniti manufacturers for the first time will be issued a notice epidemic prevention measures and assist dealers do a good job treating SARS ready.
we shop for the outbreak we introduced many responses, from outside the local city returned, isolated 14 days and no physical discomfort situation, before they can return to work posts; 2nd timing of the shop disinfected every day, wearing full masks. Every morning the staff to detect body temperature, normal to posts; if not the guests into the store wearing a mask, the mask gift; all vehicles into the store for disinfection.
3, the banner Kan car middot; ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Infiniti Di Mu Hong: This year in February the whole month was on duty status, sales of less than 10 units, while last year the figure was 30; after-sales turnover of about 50 million, and after-sales revenue over the same period last year was 300 million.
4, the banner Kan car middot; ghost trolley clusters: in February by the outbreak of what is the greatest impact, marketing or sale? What percentage will be worse compared to the output value last year?
Infiniti Di Mu Hong: sales and after sales were affected; after-sales affected more by as much as 87 percentage.
5, the banner Kan car middot; ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Infiniti Di Mu Hong: Infiniti manufacturers have canceled the February assessment objectives; the current inventory ratio is about 1; March assessment indicators has been reduced, If not entirely bear full recovery.
6, banner Kan car middot; ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Infiniti Di Mu Hong: Infiniti OEMs provide frontline sales staff to maintain support to help dealers subsidized sales consultant; during the epidemic, providing additional support for dealers to discount inventory; inventory finance to dealers, consumer auto loans repayment provide other support measures; door off the car, according to the actual situation, full of subsidies and other support policies.
rationalization of working capital, however, the more they must depend on their own strength; there is no acceptance by the form of the purchase of the car; the most difficult part of the operation or funding issues.
7, the banner Kan car middot; ghost trolley cluster: In view of this state, the store can hold on long? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Infiniti Di Mu Hong: the shop has been launched by the return to work after the outbreak, before the fight to restore the production and sales volume; the most prominent problem is the first personnel costs, because you want to protect the lives of employees.
8, banner Kan car middot; ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Infiniti Di Mu Hong: no attrition, every employee for the company paid a lot of sweat, the enterprise should be grateful to the people; the return of the employees, at home quarantine after 14 days, apply for re-appointment.
9, banner Kan car middot; ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the epidemic will What customers change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there on-site repair warranty for existing ownersNursing services, the proportion is how much?
Infiniti Di Mu Hong: the epidemic affect the customer into the store will is small, mainly Infiniti production line has a Hubei, inventory shortage is currently the most important issue; we shop have been provided during the epidemic online to look at cars, live sell car, etc., but choose a car under the line selection is inseparable part of the new car, so the effect is not obvious; we shop on-site maintenance services, but little gravity.
10, the banner Kan car middot; ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs increased preferential sales models in February? Whether on business subsidies policy?
Infiniti Di Mu Hong: Infiniti OEM strict control on prices, mainly through interest subsidies, subsidies in the form of sale, no additional benefits; for the time being there is no subsidy on business policies.
a general manager of Infiniti 4S shop Message: tide over the difficulties, caring owners. Infiniti Di Zhizhen three decades of service, the owner is willing to continue to provide quality and meticulous service.
