now, “the survival status of car dealers White Paper” series of reports already released the first 30, get a lot of car manufacturers and users attention during this period, in which a purchase Baojun 310 the friends said, he deliberately selected the date set cars on March 10, so he will remember live dates he mentioned the car.
in 2020 because of a sudden outbreak, He will never forget, and 2020 March 10, and coincides with the 310 model. This day will be his as car owners, start a new life.
to do for so long from the media, the first time such a common message touched worth moving all returns, we do not seek to pay this time, how to give the auto market has brought great changes, we are like a drop of water, even if only a little bit of nourishment to the automobile market dried up, and our blessing.
Since the users of the Baojun 310 car mention date has told us, we choose to go in Heilongjiang Province Wuling Baojun a look at the shop a week later, their status under the “Contagion” how exactly?
March 16, from automotive media cluster ghost trolley joint Harbin rim, Wenxuan, banner Kan car, Harbin car guides, car six laps, Yu sister Fan children, Xiaoqing car forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion, as the car, China Ji shelterbelt, Kanto automotive network more than 20 provinces and four municipalities from the northeast media platforms and websites jointly launched the “survival status of car dealers White Paper” series of reports thirty articles, Harbin rims Sun Qianqian on behalf of the group to report a telephone interview form take you into the Heilongjiang Province, this Wuling Baojun 4S shop, through communication with this general manager of the dealer, so that we truly understand their real difficulty at this stage.
After repeated communication, this Wuling Baojun 4S shop responsible person interviewed on condition of anonymity, which, ghost brother had to use a pseudonym site Tai Sui (Ruan Xiaoer ) instead.
1, Harbin rim middot; Ghost trolley cluster: Does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
Wuling Baojun Ruanxiao Er: At present, I have to return to work, is subject to approval March 12 officially return to work. Currently there are about 40 people every day go to work, return to work after a good staff status.
2, Harbin rim middot; ghost trolley clusters: the epidemic affected, whether your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Wuling Baojun Ruanxiao Er: Wuling Baojun OEMs based on “what people need, what we produce,” the purpose of converting masks began in early February, March, I shop have received OEMs protective masks 3000 only for the great return to work provided a guarantee. Store in accordance with disease management headquarters and Market Supervisory Authority requirements, develop prevention and control measures to achieve on-site disinfection and quarantine emergency preparedness, so that registration into the store temperature, disinfection and cancel canteen meals.
3, Harbin rim middot; ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Wuling Baojun Ruanxiao Er: February sales fell 90% or more, advance sale of 20 stores group turnover of 15 groups, after-sales output value of only 72,000 yuan.
4, Harbin rim middot; ghost trolley cluster: February affected by the epidemic is the biggest sales or sale? What percentage will be worse compared to the output value last year?
Wuling Baojun Ruanxiao Er: sales revenue impact is relatively large, the output value of the service year also fell 90% or more.
5, Harbin rim middot; ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Po WulingChun Ruan Xiaoer: Currently not explicitly target assessment policy. Inventory days more than 3 months. If the March assessment indicators of recovery, then the pressure will be great.
6, Harbin rim middot; ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Wuling Baojun Ruanxiao Er: OEM launched the “safe passage work, Wuling subsidies 1 billion,” the promotional activities to support the dealers to quickly digest inventory. 80 vehicle inventory as a percentage of the purchase bankers’ acceptances, monthly interest more than 200,000 yuan. The biggest difficulty is the lack of traffic.
7, Harbin rim middot; ghost trolley cluster: In view of this state, the store can hold on long? If the epidemic continues for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Wuling Baojun Ruanxiao Er: Faced with the current form, must tide over the crisis with the OEMs and suppliers, employees, the parties to speed up the recovery of its investment, to apply for OEMs to extend the repayment period. Look 4 from the current return to work – should be improved in May, the biggest problem is the distribution channels and financial problems, the company plans to defer into the car, give up examination, but the follow-up will inevitably affect sales.
8, Harbin rim middot; ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Wuling Baojun Ruanxiao Er: staff are primary productive forces, not because of the epidemic and our downsizing. Companies do not need to temporarily isolate personnel.
9, Harbin rim middot; ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of customers into the store, will give customers the outbreak which brings change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Wuling baojun RuanxiaoSecond: We are currently reducing line activities, turn off the online collection activities, more is done by linking customers new micro-channel broadcast and other media, but the car is a commodity, can not do without on-site service, reservation mechanism can only strengthen decentralized reception. Online consultation, setting cars is the future trend of increasingly higher proportion, but not enough to form the basis for the current data. There is a lot of difficulties on-site service, currently only address the special rescue services and other services.
10, Harbin rim middot; ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs in February to increase the discount in the sale of cars efforts? Whether on business subsidies policy?
Wuling Baojun Ruanxiao Er: Promotions every month policy embodied in different forms and content, some models will give some subsidies.
Wuling Baojun, general manager of a 4S shop Heilongjiang Province March Message: winter is over, spring is no longer far away, afraid to face the difficulties subside parties together, Xiaoying a better tomorrow!