Due to the raid of new crown epidemics, everyone has experienced a war of thrilling war in 2020.
In particular, the wars of automotive cars are most harsons, accompanied by epidemic, market saturation and sluggish economy, most of the car companies have been very uncomfortable.
Of course, it is benefited from the timely response of the country. After the epidemic is effectively controlled, the government has released a series of stimulus policies to drive. 
Some books have a good market-name car enterprise to grasp the opportunity to achieve counterattack in the epidemic, including low-key in the Chinese market. Nordic luxury brand Volvo car.
In 2020, Volvo sprints annual sales in strong momentum. In December, the brand sold 18,547 models in the mainland market, a year-on-year increase of 10.1 percent, and achieved continuous 9 months sales of double-digit growth feat, running to win the market market.
And 2020 year, Volvo has sold 166,300 new cars in the mainland market, completing a year-on-year growth of 7.6 percentage, and even harvested the highest sales in a single market in its global market. . 
The strong market performance is derived from the full hot sale of Volvo’s models.
From the contribution of the model, XC60 has sold 61,616 vehicles in 2020 in 2020 in 2020, from the main contributor of Volvo’s sales. The total sales is 35631. The S90 of the brand is the new growth point of Volvo’s sales, and 2,2660 and 21,681 are sold separately, and the flagship SUV XC90 is equally strong, with a total sales volume of 17,376.
Specially in the end of the year, represents XC60, XC90, S90Several main models, more in Shanghai, Changsha, Shenzhen, etc .; the extent to which the inventory is inheate, where XC90 is out of Wuhan store. 
And Walvo’s first pure electric vehicle XC40 pure version, although the time to market is not long, but also has achieved a very good market and resound, and the orders are harvested.
According to the dealer, after speeding up the delivery of blind users, the remaining stocks of XC40 pure electric version cannot meet more and more consultation, subscribe Consumer demand.
Deductive Deluxe and Safety
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Successful sales are inseparable from hard product technology, in fact, in the Chinese luxury car market, the biggest change In 2020, Volvo’s Nordic traditional luxury brands also rejuvenated their intelligence and environmental protection technology.
Take Volvo’s new S90 as an example, the car is fully equipped with a 2.0T gasoline engine plus 48V, with a comprehensive fuel consumption of 100 kilometers as low as 6.6L and 7.2 seconds of zero acceleration created a good balance of efficient and low consumption.
The RECHARGE T8 model has achieved 5.1 seconds of zero-hell acceleration and 1.8L per-low comprehensive fuel consumption of 5.1 seconds. .
In terms of security, Volvo practices a consistent “safe, luxury” concept, which is equipped with the most advanced third-generation City Safety City Security System for its new car.
Today’s City Safety system is not just active brakesSingle function, it can identify road conditions through the camera and radar sensor throughout the body, achieve adaptive cruise, lane maintenance, congestion, blind zone warning, emergency brake, etc., further protect the user safely.
As in terms of humanized technology, the Volvo new car is equipped with a smart interactive system composed of a smart multi-mode digital instrument, a large-sized central control touch screen, and HUD flat display. Providing Volvo on Call, like a private assistant, bringing the users of the smooth interaction experience of “human car combination”.
increasingly growing sales network
except Product technology, Volvo sales have reached a new high, but also benefit from the growing sales network in recent years, including the north, southern, western, eastern and Zhejiang, Volvo has developed 263 sales outlets, covering all, second lines city.
For example, the Walvo Automotive Active to dealers will be reduced to dealers, optimize inventory, optimize inventory, and optimize the inventory turnover. structure.
More directly, Volvo has also developed profit improving programs for dealers to enhance the company’s new cars, and achieve mutual benefit.
June last year, with Volvo V60 official direct sales business is on the “Wo World”, Volvo also opened the first realistic new exploration in its sales model.
With a standardized service flow, Volvo Auto and dealers jointly build new business models, which is intended to provide users with better quality, special car service.
At the same time, Volvo Motor is studying Chinese consumers really appealing to and car habits, issuing a new brand after-sales service concept: let safety, more weeks, including parts lifelong insurance Appointment rapidly, free delivery, long-term business, enjoy the first day, all day guard, a total of six service commitments, provide users with more value-for service experience.
firm electrified strategic target
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As the first luxury brand that is fully electrified, Volvo is far-sighted and does not stop in manufacturing and sales. Electricalization As an important part of “new four”, electrification has become the core of the future development of Volvo.
Walvo Motor In the Asia Pacific First Motor Lab is officially unveiled in 2020, the overall research and development pattern of three major core components such as electric vehicles such as electric vehicles such as electric vehicles will be Volvo. The local research and development strength and electrification process of the car provide powerful kinetic energy.
With the Spa Platform of Volvo, the CMA platform is getting more mature, and the strategic goal of Volvo’s electrification to the whole product is accelerating.
After Volvo’s first pure electric car – XC40 pure electric version, more pure electric version of Volvo new car will also be as scheduled to provide more domestic consumers Many, better pure electric travel experiences.
Relying on powerful body and excellent product force, Volvo has achieved a very dazzling performance in hard 2020, looking forward to this Nordic luxury brand in 2021 to continue Row, realize a new breakthrough.
[Writing | DMC]