“In Beijing, the indicator is nothing more than the shake number, the life, but in Shanghai, the small ninety-nine nine inside, the oil label can be auctioned by price, the scalar will have various reviews.” Looking at Yan’an elevated crowd The traffic flow, the brothers of Shanghai saten.
In 2020, Shanghai’s annual sales of 646,000 new cars, ranked the highest sales in the country. In the context of such a dense car insurance, the “Magical” car market is surprised, then how the market feedback will be found by buying a car to visit the market? What is the difference between the terminal market in Shanghai and Beijing? Let’s take a look!
BBA is also very expensive
Summary in 2020 domestic auto market, luxury car market increases with high two digits Bright eye performance, the high-end replacement demand brought by the consumption upgrade continues to be strong, and a group of data in the China Automobile Association can indicate that the preference of the Chinese people’s luxury car, the whole 2020, the luxury car terminal retail accounts for the market share of the passenger car 17.9 percentage, subdivided into various brands, Germany’s three BBA (ie, Mercedes, BMW, Audi) totaled approximately 2.28 million, and contributed nearly 90% sales for luxury car market.
Shanghai Street Alley is spread over BBA products, so I bought the car Jun also visited the BBA dealer. First, buying a car, the BMW dealer, X3, 3 Series and 5 Series are also the most concerned models of consumers. Even in the working day visit, there are also many consumers to shop to see cars, one of them is 5 Consumers told to buy a car: “A small 100,000 in Shanghai, so the cost of buying the car is much higher than that of other cities. Everyone will certainly choose the car, and the people who choose BBA will naturally. After all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, after all, The money is in place, or I hope that the whole family is satisfied. “
From the market terminal price, there is currently about 525LI M sports set discount of about 40,000, landing price 44 10,000, including 1.38 million yuan, high equipped 530Li M sports set floor price is 490,000 yuan, compared to the Beijing market, the sales staff talks: “The terminal price of the two regions is actually very transparent, the price increase is due to the nervousness of the car, and 5It is also a normal market behavior that has just been raised. “It is understood, including 5 series, X3 auto source is very nervous, especially the only exhibition cars left.
A Mercedes-Benz dealer in Jing’an District It seems more lively, and there is no parking space in the private car. According to the staff, the store is one of the best stores in Shanghai, and the appointment for the weekend is hard to do, so many The owner chose to do maintenance.
Entered the exhibition hall, currently the dealer is doing activities, book a car, car purchase users will send some maintenance vouchers, buying a car, focusing on the Mercedes-Benz C level, The new C-class has just started in the 2021 Shanghai Auto Show, that is, the cage of Class C is in the end of the product. “I don’t know what the Beijing area is in the case, we sell
in our store
better is the grandmother stone green And two color colors, so the store into these two coloring cars is more. “Sales talk about the performance of the current C-class in the Shanghai market.
selected [ 123] Cash discount will further reduce, 138 million decoration includes film, driving recorder, foot pad, and 3A + 2b maintenance package.
For the upgraded C-class, salesperson’s straightforward inventory, He said to the car Jun: “The Class C is even better than the GLC
in our store, and the current car source is also relatively sufficient. ”
The new S level also has a price increase in Shanghai, with a range of 30,000 to 8 million yuan, and the sales of EQC is not so considerable, although she is In the booth, the most close-door area but the car is awkward, and talking with the dealer sales staff,
EQC mainly relying on financial services policy promotions, but even in this way, Shanghai consumers will also be better to get Testla, and. The same thing in Audi, including A4L, Q5L and other star models occupied a lot in the Shanghai market, and the preferential price is also different from the Beijing market.
By visiting the BBA market, buying a car is learned, compared with the Beijing market, Shanghai consumers will have higher the configuration requirements of the vehicle itself. They want to buy a car to be in place, after all, the license value is worthless .
The heat of the plug is regressive? From March 1st, Shanghai implements a new round of “Shanghai Encourage Purchase and Using New Energy Automobile Implementation Measures”. The core policy of new policies is “continuing to encourage pure electricity. , Gradually tightening the insertion. ” I have been in the Shanghai market to buy a green card. The control is more strict, and the gradual reduction is issued to the suspension, Shanghai has given consumers for 2 years adjustment and admission.
means that now I want to buy a car must have a living, working conditions. “No car users”, accounting for indicator behavior has been banned. It is understood that in the past few years, a considerable consumer is completely rushing to the licensed car, and after the car is not charging, the vehicle is in a long time, leading to the vehicle. Very poor driving experience and comfort. Mr. Chen, who was in the dealer, said to the car Jun: “Now buying a mixed car is not worth it, buying a pure tram is also needring to provide charging conditions, then why I also choose to insert What about the car? MoreoverTime market experience, the ratio of the inserting car is very low, the new car will lose tens of thousands of dealers. “
At this stage, Shanghai consumers have a significant enthusiasm for pure electric vehicles than inserted. In 2020, Shanghai has added more than 120,000 new energy vehicles, and the growth rate of 2019 is turned over. Division, pure electric green continues to pay free of charge to the Shanghai pure electric market, add a needle accelerator.
In Shanghai, high-end electric vehicles are blooming everywhere, especially new The market and acceptance of the forces brand is very good, and the home electric vehicle market at 100,000 -.2 million intervals, the local enterprises have a lot of market share. Enter the Roewe dealer, you will find the exhibition hall Almost all of the pure electric products, the star model is Ei5. “In Shanghai, taxi uses our EI5, and it can see its durability And the product is guaranteed, and the current booth is the new EI5 that has just changed the listing at the end of March. “Sales introduce the trip to the car. Through the visiting market research, many dealers said the new government released on March 1, clearly demanding that individual users should purchase a pure tram to implement a intelligent technical requirement and safety. Standard charging facilities, but there are no conditions for resettlement of charging piles in the actual consumer, which generally provides “binding public pile” services, charges for 3,000 yuan – 5000 yuan.